To explore this question, we conducted an internal review of 2025 registration data from a group of Vocalmeet’s legal clients. Our aim was simple: identify which broad CLE categories and course topics attracted the most registrations in this sample, then translate those observations into practical planning ideas for the year ahead.

Note: This overview is based on aggregated data from a limited set of Vocalmeet clients and is intended for informational purposes only; it should not be relied on as legal advice or as a definitive market study.

Our Method

With Vocalmeet’s platform, clients can choose the names and number of taxonomies applied to a product (including online courses). As a result, each organization structures its catalogue differently, creating tags and categories tailored to its needs.

When it comes to broad analysis, however, we would need a consistent way to compare continuing legal education (CLE) topics across multiple clients.

Here’s the method we used to standardize and analyze the data:

1. Collected 2025 enrollment data

We reviewed CLE enrollment data from participating Vocalmeet legal clients for the 2025 calendar year.

2. Standardized course categories

We created a shared list of 20 broad categories to use across all participating clients (for example, Administrative Law, Family Law, Practice Management).

This step allowed us to compare “like with like” across organizations that use their own internal taxonomies. After all, you can’t compare apples to oranges!

3. Mapped client catalogues to the shared taxonomy

We reviewed course titles and descriptions and assigned each course to one primary category from the standardized list.

When a course could fit into more than one category, we used the primary learning objective to determine its place.

4. Ranked categories by enrollment

We calculated the total number of completed registrations for each standardized category and ranked them from highest to lowest within this sample.

5. Identified high-enrollment course themes

Separately, we looked at the individual courses with the highest total registrations.

We noted the main topic and standardized category for each to pinpoint which themes appeared most often among high-enrollment offerings; this allowed us to determine whether a popular topic did not match a top 10 category.

Please note: As this was an internal analysis, the results provide only a snapshot of a subset of clients and do not reflect a comprehensive view of the legal profession as a whole.

Our Top 10 CLE Categories of 2025

From most to least popular by registration:

1. Administrative Law
2. Professional Responsibility
3. Equity, Diversity & Well-Being
4. Litigation
5. Ethics & Professionalism
6. Bankruptcy/Insolvency Law
7. Technology & Innovation
8. Practice Management
9. Real Estate Law
10. Wills, Estates, and Trusts
11. Family Law
12. Criminal Law
13. Alternative Dispute Resolution (ADR)
14. Government Law
15. Elder Law
16. Constitutional Law
17. Business / Corporate Law
18. Employment / Labor Law
19. Immigration Law
20. Federal Practice

Our Top 10 CLE Topics of 2025*

From our list of most-enrolled courses, several recurring themes emerged. Below is a generalized snapshot of the kinds of topics that appeared most frequently, along with their standardized category:

1. Bankruptcy Law: Considerations – Bankruptcy/Insolvency Law
2. Social Security: Considerations – Administrative Law
3. Social Security: Managing Overpayments – Administrative Law
4. Social Security: An Introduction – Administrative Law
5. Legal Considerations that Arise from Disasters – Government Law
6. Social Security: Family Benefits – Administrative Law
7. Social Security: Disability – Administrative Law
8. Negotiation and Mediation Strategies in Family Disputes – Family Law
9. Legal Considerations Affecting Military Service Members and Veterans – Litigation
10. Time-Saving Techniques for Crafting Documents in Word – Practice Management

*Topics have been generalized for confidentiality.

What This Tells Us

1. Social security featured prominently

Five of our top ten courses focused on social security, from introduction to specifics. This suggests an interest in practical guides on this topic, whether in an introductory course or a deep dive into a specific section or issue.

This also highlights the value of practical, “how-to” CLE series that help practitioners navigate complex topics and regulatory frameworks. An added benefit of hosting themed CLEs is that they can be grouped into course bundles with a tidy discount to encourage members to buy.

2. Ethics, inclusion, and well-being were key considerations

At the category level, Professional Responsibility, Ethics & Professionalism, and Equity, Diversity & Well-Being all appeared in our top five.

For bar associations and regulators, this underscores the importance of keeping ethics, professionalism, bias, and wellness programming current and practical.

3. Practical technology and time-savers attracted steady interest

While many high-enrollment courses in our sample dealt with complex legal subjects, we also saw strong interest in practical “how-to” courses focused on:

• Effective use of everyday tools (such as word-processing software)
• Practice management efficiencies
• Broader Technology & Innovation topics

For bar associations, these indicate a desire for CLE that helps members leverage their existing tools, improve their hard skills, and stay up to date with technology advancements and trends.

4. Administrative Law sat at the top of our list

In our dataset, Administrative Law ranked first among the standardized categories.

While this is just one sample, it’s broadly consistent with commentary highlighting in-demand fields. For instance, Donna Campbell of The National Jurist noted that labour and employment law were highly popular fields in 2025, while compliance and risk management were hard to ignore (2025).

5. Specialized topics still mattered

Only ten categories can occupy the “top 10,” but that doesn’t mean the rest are unimportant. Areas like Family Law, Criminal Law, ADR, Government Law, Elder Law, and Immigration Law continued to attract registrations.

These topics support areas of practice that are often described as “evergreen” (Campbell, 2025) and offer variety for members who have already met the core requirements. The key is balance: a strong CLE portfolio often mixes broad, high-demand topics with more specialized, high-value offerings.

Key Technology Takeaways

Regardless of your specific course mix, how you organize and analyze your online catalogue has a significant impact on how members find content and how your team learns from the data.

1. Use Clear, Consistent Categories

A helpful rule of thumb: avoid having more categories than you have courses in a given area.

• Keep category labels clear, intuitive, and descriptive; the clearer your catalogue navigation, the easier it will be for members to find the courses that suit them best.
• Standardize your internal taxonomy as much as possible (especially if you manage multiple programs, sections, or jurisdictions).
• Review your categories periodically to remove duplicates and merge overlapping terms.

Best-practice guidance from content and taxonomy experts consistently emphasizes that well-designed taxonomies improve searchability, navigation, and reporting (Nav Thethi, 2024).

If your catalogue is cluttered with unclear or redundant categories, it becomes harder for both members and staff to see what’s working.

2. Tag Courses Thoughtfully

Categories are only one layer of wayfinding; tags help you add precision.

• Apply consistent tags for more specific themes (such as social security, attorney wellness, bias and inclusion, or artificial intelligence (AI)) as needed.
• You can then use these tags to cross-sell related programs and create niche store bundles.

This is also how you can reflect member search terms (e.g., by problem, audience, or scenario) without overexpanding your main category list.

3. Let Your LMS Reports Inform Your CLE Roadmap

You don’t need to wait for a yearly review to learn from your data. With a capable learning management system (LMS), you can:

• Generate reports by category, course, date range, and more.
• See which courses are gaining or losing traction.
• Spot patterns (such as high registration but low completion rates, which may signal a need to revise areas of course content).

Because every member base is different, your own data should guide your decisions. You can reuse our method of analysis to test which topics, formats, and series work best for your audience.

4. Turn Insights Into Action

Once you’ve identified your own high-interest areas, you might consider:

• Developing a short series around topics that attract sustained interest
• Creating course bundles that connect related themes (like wellness, professionalism, practice management, or technology)
• Featuring high-performing categories more prominently in your CLE storefront, newsletter, or social media
  • Some LMSs even allow you to promote “featured courses”; you can take advantage of this capability to further boost your most popular courses.

The goal here is to use the data you collect to make your upcoming catalogue more strategic, relevant, and easy to navigate.

Conclusion

While our top 10s of 2025 provide an interesting snapshot, the real story is written in your own data. Consider:

• Which categories and topics attracted the most enrollments last year?
  • Which had the most completions?
• Which formats (single course, series, bundle) performed best for your members?

By pairing these insights with clear categories, thoughtful tagging, and regular reporting, you can build a data-driven CLE roadmap that reflects the needs of your members.

So…what were your top 10 CLEs this year?

Works Cited

Campbell, D. (2025, June 9). Fastest-growing and most in-demand legal specialties in 2025. National Jurist. https://nationaljurist.com/fastest-growing-and-most-in-demand-legal-specialties-in-2025/

Nav Thethi. (2024, September 26). Master Taxonomy Management for Digital Success. CMSWire.com. https://www.cmswire.com/digital-experience/master-taxonomy-management-for-digital-success/

The post Our CLE Top 10s of 2025 appeared first on Online Learning Solutions | Association Management System | Vocalmeet.

Transcript

Vocalmeet’s All-in-One Platform

Vocalmeet offers an All-in-One Platform that seamlessly integrates association management, learning management, event management, financial processing, and reporting—eliminating the need for multiple platforms, cutting costs, and saving time.

This powerful, future-ready solution helps associations, unions, regulatory bodies, and nonprofits automate tasks, streamline operations, engage members, and drive growth.

Why All-in-One?

• Stronger Member Engagement & Retention: Keep members connected with easy access to courses, events, and key resources.
• Time-Saving Workflow Automation: Member renewals, event registrations, course enrollments, reminders, and payments happen automatically, reducing manual workload and improving efficiency.
• Lower Costs & Greater Efficiency: Reduce vendor expenses and eliminate costly system integrations. No more paying for overlapping features!
• Seamless Data Flow: Real-time analytics connect membership, learning, and event data for better decision-making.
• Scalability & Growth: Designed to evolve with your organization’s needs.

Combine Your Systems

• Membership & Event Management: Automate renewals, event and membership registrations, and payments in one system.
• Learning & Continuing Education: Provide seamless access to courses and certifications on any device.
• AI-Driven Reports: Make data driven decisions faster, uncover member trends, and optimize operations with minimal manual effort.
• CRM: Track member interactions, engagement, and preferences to deliver personalized communication and targeted outreach.
• Accounting: Streamline billing, invoicing, and financial reporting with automated payment tracking and real-time revenue insights.
• Document Management: Store, organize, and control access to resources, compliance records, and member documents in a secure, centralized system.

Contact us for a demo today to see how Vocalmeet can help your organization save time, grow engagement, and drive innovation like never before!

The post Video: Vocalmeet’s All-in-One Platform appeared first on Online Learning Solutions | Association Management System | Vocalmeet.

If you’re hesitant about incorporating microlearning into your association’s strategy (or aren’t sure where to start!), now is the perfect time to explore how it can help your association. It can be a powerful benefit for enhancing member engagement while also supporting professional development. Its flexible and accessible nature serves up valuable knowledge in small, digestible lessons, keeping learners engaged and up-to-date without the information overload!

Whether it’s reinforcing key industry insights, providing on-the-spot training, or boosting skill development, microlearning ensures learning happens wherever and whenever in ways that really stick!

Imagine giving your members access to quick, impactful learning experiences that fit seamlessly into their day—whether that means between meetings, while commuting, or when taking a short break. By incorporating microlearning into your educational strategy, you can empower your members to develop professionally, stay up-to-date with industry trends, and gain even greater value from their membership.

Are you ready to transform how your association educates and engages its members? Keep reading, and you’ll soon know all the tricks!

What is Microlearning?

Microlearning is a modern approach to lessons that breaks down educational content into small, easy-to-digest chunks, helping learners absorb information fast. Unlike traditional training, which can take hours, microlearning is designed to be quick, engaging, and efficient, making it easier for learners to pick up (and retain!) knowledge in a snap. It’s ideal for busy professionals in need of skills here and now, which also means it pairs well with just-in-time learning.

At its core, microlearning focuses on one clear learning objective at a time, helping learners grasp and apply information without feeling overloaded. It can stand alone as a quick lesson, act as a refresher for bigger programs, or provide specific education to tackle workplace challenges exactly when needed.

Why Your Association Needs Microlearning

In a world where every minute counts–and information overload is a real issue!–associations need to be flexible and creative if they want to deliver educational content that works.

Microlearning is the perfect solution: its bite-sized, impactful lessons fit perfectly into even the busiest of schedules. Here’s why microlearning is a total game-changer for associations:

1. Enhanced Engagement

Long training sessions can be a drag, sometimes leading to people tuning out and losing interest. Microlearning delivers short, visually appealing material that captures and retains the attention of learners. Content like videos, quizzes, and interactive (“gamified”) modules can be used to encourage members to actively participate in their learning–rather than just passively consume information.

When training is engaging, members are much more likely to stick with it, retain it, and later apply it to real-world situations.

2. Flexibility and Convenience

Microlearning is designed for today’s on-the-go professionals. It allows them to learn anytime, anywhere, on any device. Now, when members have fifteen minutes between meetings or are taking a breather from their current project, they have the ability to access quick, focused learning that doesn’t disrupt their workflow.

Microlearning means members don’t have to dedicate large blocks of time to learning. Instead, they go at their own pace, making it easier to balance professional development with other daily responsibilities.

3. Cost-Effectiveness

Developing and delivering traditional training programs can be expensive and time-consuming. Microlearning, however, is more affordable to create, update, and distribute–especially when using digital platforms! Since content is delivered in smaller chunks, associations can continuously refresh training materials without investing heavily in large-scale course redesigns.

Lower costs mean more opportunities to provide ongoing education to members while maximizing the return on investment (ROI) of training initiatives.

4. Improved Knowledge Retention

Studies show that people tend to forget a large portion of new information within days or even hours unless they reinforce their learning. Microlearning helps combat this by using repetition and quick, focused lessons that are easier to remember. Interactive elements like quizzes and real-world scenarios also help learners retain knowledge, ensuring that they can apply what they’ve learned when it counts.

After all–better retention leads to stronger skill development, making learning more valuable and impactful for members!

5. Adaptability to Diverse Learning Styles

Every person has a unique learning style, including your members. Some members may prefer watching videos to understand difficult concepts, while others learn best by participating in more interactive activities, and others still excel through reading and reflection. Microlearning can come in a variety of formats (such as videos, infographics, quizzes, and podcasts), which ensures that you can create content that suits every member.

Level up your association’s learning and accessibility by tapping into each of these different preferences to make your education more inclusive and effective for everyone!

How Can Your Association Implement Microlearning?

Now that you know the benefits of microlearning, the next question is how do you make it work? While it’s not rocket science, success comes down to having a solid game plan. Here’s how to get started:

1. Assess Member Needs

Before developing microlearning content, you’ve got to put yourself in your members’ shoes. To pull this off, take the time to gather insights through various methods such as surveys, interviews, and an analysis of past training data to identify important areas like:

• Skill gaps and professional development goals
• Preferred learning formats
• Helpful topics for their professions

By tying microlearning to the actual needs and experiences of your members, you ensure that your content is not just fun to engage with but also (and perhaps more importantly) practical and impactful.

2. Develop Quality Content

Microlearning is effective when it’s clear, concise, and engaging. Cover specific topics and focus on one learning objective per module. Consider implementing:

• Short videos to explain concepts visually
• Infographics for quick reference guides
• Scenarios and case studies for real-world application
• Quizzes and interactive elements to reinforce learning

Content should also be mobile-friendly so that members can access training anywhere–whether they’re in the office or on the go!

3. Leverage Technology

The right learning platform can make or break your microlearning strategy. When choosing a Learning Management System (LMS), look for something that:

• Supports various microlearning formats (such as videos, PDFs, SCORM files, and images)
• Can easily be used on mobile devices
• Tracks learner progress and engagement
• Allows for on-demand content delivery

Associations can also use email campaigns, social media, or mobile apps to deliver this bite-sized learning directly to members, ensuring even easier access!

4. Gather Feedback and Improve

Continuous improvement is vital to ensuring that your members always have the highest quality learning experiences. To achieve this, all you have to do is ask and look!  You can gather feedback through methods like:

• Surveys and polls
• Course analytics (such as completion rates or quiz scores)
• Discussion forums or feedback sessions

Conclusion

Microlearning isn’t just a trend—it’s a powerful way to engage, educate, and empower your association’s members. By offering short, flexible, and effective learning experiences, you make sure knowledge is easy to access, remember, and use. Whether you’re boosting professional growth, getting new members up to speed, or reinforcing important ideas, microlearning keeps you relevant in a world that’s constantly changing.

Ready to transform the way your association delivers learning? Start small, think big, and watch your members thrive!

References

LinkedIn. (2025). Linkedin.com. https://www.linkedin.com/pulse/what-microlearning-advice-associations-wp-tonic-ucfac

Maximizing Efficiency Through Process Optimization | Light e Luz. (2023, May 9). Light E Luz. https://lighteluz.com/maximizing-efficiency-through-process-optimization/

What is Microlearning? Examples and Best Practices. (n.d.). Valamis. https://www.valamis.com/hub/microlearning

The post All About Microlearning: Why Less Means More appeared first on Online Learning Solutions | Association Management System | Vocalmeet.

Regardless of when your association’s CE credits are due (not all organisations go by calendar year-end, after all!), it’s important to remind members early–and often!–about the approaching deadline.

By being proactive, creative, and supportive, you can ensure your members finish strong—and feel good about their membership! So, without further ado, let’s dive into ways you can nudge your members without being just another email they ignore.

1. Timing Is Everything

Let’s face it—no one likes a flood of last-minute reminders. Instead, start early and build momentum:

• October: Lay the groundwork with friendly emails about deadlines and upcoming courses.
• November: Shift into “helpful reminder mode” with updates on available programs and easy-to-access course links.
• December: Finish strong with countdowns and “last chance” notices that add just the right touch of urgency.

A well-planned timeline ensures members feel guided—not nagged.

2. Blast Some Multi-Channel Communications

Emails are great, but they’re not the only way to reach your members. For best results, make sure to diversify your communication:

• Text messages: If your organization offers text reminders, a quick “Only 2 weeks left to complete your CE credits!” can work wonders.
• Social media: Post fun countdown images, share member success stories, or highlight key courses.
• Automated alerts: If your learning management system (LMS) supports notifications, make sure to use them!

A multi-channel approach ensures your reminders actually get noticed–not buried in inboxes.

3. Tailor Your Messages

Generic reminders are, frankly, boring. Tailor your communications to show members you’ve got their back:

• Make it personal: Use your LMS to generate individualized updates showing members what they’ve completed and what’s left.
• Segment your messaging: Send an “Almost there!” to members close to completion, and a “Let’s get started!” to those lagging behind.

For example, automated progress dashboards and customizable notifications can help you turn a basic reminder into a personalized pat on the back!

4. Incentivize Early Action

Deadlines may get results, but it’s incentives that drive early action. Why not reward members who complete their CE credits before the rush?

• Offer discounts on next year’s membership renewals.
• Provide exclusive access to premium content, webinars, or other benefits.
• Recognize achievers with a social media shout-out or a badge on their member profile.

It’s amazing what a little motivation can do to nudge people into action. Besides–everyone loves a nifty little reward!

5. Remove the Guesswork

Confusion about progress can be a major barrier to completing CE credits. Make it easy for members by:

• Providing an intuitive member portal where they can track their progress and see what’s left.
• Make progress easy to follow with a checklist of how many course activities a user has completed (“6/11 activities completed”).
• Offering a filterable, searchable course catalog that makes finding the right course fast and simple.

With built-in reporting and real-time tracking, an advanced LMS can streamline the process for everyone involved.

6. Demonstrate Value

Sometimes, all members need is a reminder of why this matters. Highlight the benefits of completing CE credits:

• Career development: Improved skills and credentials mean more opportunities.
• Compliance made easy: Staying certified keeps them in good standing.
• Professional growth: Continuing education isn’t just a box to check–it’s an investment in their future!

By framing CE completion as a win for them (and not just a requirement), you shift the conversation from obligation to opportunity.

7. Automate, Automate, Automate!

Why handle everything manually when your systems can do the heavy lifting? Automating reminders, progress reports, and course suggestions isn’t just efficient—it’s smart.

With tools that integrate learning management and member profiles, you can:

• Customize and schedule reminders based on member activity.
• Enable self-serve options so members can check their progress anytime.
• Use advanced data insights to identify at-risk members and reach out proactively.

With a smart all-in-one platform, your team can focus more on strategy than administration.

You may also like: 11 Challenges (and Solutions!) of Digital Transformation

Conclusion

Helping members complete their CE credits doesn’t have to be a headache—for you or for them. With a little planning, some well-placed nudges, and a solid platform to make the process effortless, your association can turn a looming deadline into a story of success!

So go ahead, send those reminders. Your members will thank you for it come reporting season!

Want to learn more about how Vocalmeet can help you with these initiatives? Book a meeting with our eLearning expert today!

The post From Reminders to Results: Driving CE Credit Completion Before the Deadline appeared first on Online Learning Solutions | Association Management System | Vocalmeet.

Engaged members are loyal, active, and more likely to buy courses, attend events, and promote your brand. So, when it comes to event attendance, engaging your audience can lead to a win-win: they attend, they participate, and they spread the word!

But how do you get that level of engagement? While there are many ways to engage an audience, a strong online presence is one of the most effective. Some might think technology detracts from in-person events, but it’s quite the opposite—it can actually enhance them!

With the right digital strategies, you can build a connected, engaged audience that’s excited to attend your physical events. Let’s explore how:

1. Engage Your Audience Through Interaction

One of the easiest ways to build engagement is by interacting with your audience. Social media provides the perfect platform for this, allowing you to connect with members directly: you can answer questions, solve problems, and build relationships easier than ever before.

The key here is authenticity—skip the corporate jargon and talk to your audience like real people. Join industry discussions, offer insights, and be approachable. An active, genuine online presence can make a big impact!

Beyond social media, consider offering online workshops, webinars, or an open forum where members can connect. The real power of these channels lies in being responsive—quickly address feedback, answer questions, and engage in dialogue. A responsive brand fosters loyalty, which makes users more likely to recommend your association and be more interested in your future events.

After all, high engagement levels make your association’s in-person events feel like a natural extension of your association’s virtual space!

2. Highlight Your Core Values

People are more likely to engage with associations they understand and relate to. Make sure your core values are front and center in everything you do. Be bold in sharing your mission and your stance on important issues in your industry. This doesn’t mean diving into politics, but it does mean consistently aligning your messaging with your values. Authenticity, again, is key here—modern audiences can spot a generic sales pitch a mile away, and they’re drawn to brands that feel genuine and personal.

One way to achieve this is by partnering with influencers or sponsors who share your values. When people see their beliefs reflected in your association, they’re more likely to become loyal participants in your events.

3. Enhance Your Purpose

To keep your audience engaged, offer more than just a product or event—become a hub of valuable information and resources. This could mean providing access to industry news, offering online training or workshops, or creating a space for networking and discussion. The more value you offer, the more invested your audience becomes in your organization.

Then, at your in-person events, make sure to leverage these connections.

Use your partnerships to create unique experiences (such as exclusive trials or presentations) that make your events stand out. When people feel like they’re part of something bigger, they’re more likely to show up and be involved.

4. Give a Behind-the-Scenes Look with Live Streaming

Want to give your audience a taste of your event before they even attend? Live streaming can do just that!

Show off your event in real-time, allowing viewers to experience it virtually and get a sense of what to expect if they attend in person next time. Live streams can also build anticipation–especially if you engage with your online audience during the event.

Don’t stop at just your events, though! You can use live streams to host interviews, discussions, or behind-the-scenes tours. Give your audience an inside look at your organization and the people behind it. These personal touches help build a connection and keep your association top of mind when it’s time to buy tickets to your next event.

5. Leverage Live Engagement Marketing (LEM)

Live Engagement Marketing (LEM) uses technology to create an interactive experience at in-person events. Whether it’s a digital concierge app, a networking platform, or gamified activities, these tools keep attendees engaged and connected. They also provide valuable data on your audience’s behavior and preferences, helping you tailor future events to their needs.

With tools like Near-Field Communication (NFC) devices, attendees can seamlessly interact with event booths and workshops, while you gain insights into their interests. This data can help you improve targeted marketing, advertising, and sponsorships–all of which boost attendance at future events!

Final Thoughts

By integrating these online strategies, you can turn digital engagement into real-world success. From interacting with your audience to live streaming events and using cutting-edge tech, these tactics not only build loyalty but also drive in-person attendance. Embrace the digital tools at your disposal, and watch your events thrive!

References

How To Livestream Your Event & Maximize Social Media. (2017, August 18). Retrieved from Blog website: https://livestream.com/blog/social-media-for-livestreaming-events

LoSasso. (2018, August 8). Tips to maximize engagement while live streaming. Retrieved August 27, 2021, from LoSasso Integrated Marketing website: https://www.losasso.com/blog/social-media/tips-to-maximize-engagement-while-live-streaming/

Odell, P. (2016, November 11). 5 Ways to Maximize Offline Engagement at Your Live Events. Retrieved August 27, 2021, from Chief Marketer website: https://www.chiefmarketer.com/5-ways-to-maximize-offline-engagement-at-your-live-events/

Team, P. E. (2018, July 27). 11 Customer Engagement Strategies for Marketing. Retrieved August 27, 2021, from Chat Blog website: https://www.proprofs.com/c/customer-support/marketing-strategies-for-customer-engagement/

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There are a variety of ways live streams can help your association, but increasing the reach and accessibility of your events is one of the best and biggest. In fact, member-based organizations can expand their events in many ways through live streams! In today’s article, we’re going to be highlighting and discussing the major ways that organizations can transform their events through the art of live streaming:

1. Combat Attendance Caps

Since live streams come with a cost, some event planners may question whether it makes sense for their association. The truth is, there is no minimum organization size or attendance number to which live streams are limited! In reality, while bigger events may bring in far larger live stream viewership numbers, smaller associations may actually require live streams more in order to appease their audience.

With live streams, event attendance is no longer confined to venue capacity. Organizations don’t have to upgrade their venue size to accommodate unsecured attendees. If the in-person event sells out, organizations can offer live stream access to last-minute guests. This can be especially useful for workshops that might attract new participants during an event. Rather than scrambling to find an adequate space, organizations can simply live stream the workshop to interested parties!

2. Discover a New Marketing Tool

Events are one of the best ways for associations to market their services and their brand. Getting prospective members to the event, however, can offer up some unique challenges. Thankfully, with live streams, much of the heavy commitment is removed for prospective attendees. Sure, there is often a cost associated with tuning in, but it is usually a fraction of the price of attending in person. Additionally, of those who do watch the live stream, a significant number will attend the same event in person the following year! This fact makes live streams a powerful promotional tool to grow events.

After the live aspect of these streams is gone, the video content can be reused in various ways for advertisements and marketing clips. On social media, video content is marketing gold, as 48% of consumers share brand videos on their social media channels. With so much video content gleaned from a live streamed event, event planners can promote their events better and more effectively than ever!

3. Reduce Travel (and Costs!)

Perhaps the most obvious way that live streams enhance the availability and accessibility of events is by reducing the amount of travel–and travel expenses–required for attendance. It’s largely because of these conveniences that some people fear that live streams may cut into in-person attendance numbers. And, while research indicates that live streams may actually increase in-person attendance for events, digital availability is, admittedly, a highly attractive option.

Yet, no matter how much they may want to attend, people can miss out on  events for any number of reasons. They may not have the money to register. The event may be too far away. They may be sick. They may not be able to get the time off work. They may have other commitments. Live streams may not be able to solve all of these issues, but they certainly provide more options. Aspiring attendees can watch from work or from home, and some live streams even allow for video replay, which removes time constraints as well! Live streams don’t remove in-person attendance; they make events accessible to those who wouldn’t be able to come in the first place!

4. Reach All Kinds

Your event could offer the most useful and beneficial content ever put together, and there would still be a large group of people who would rather not attend. Whether due to social anxiety or do-it-yourself attitudes, in-person events just aren’t attractive to some people. Regardless of why, live streams may offer an enticing alternative. People with physical limitations, for example, can access online events more easily. Introverts can attend without having to drain their social batteries.

For many, the greatest element of an in-person event is the powerful networking potential it offers. Yet, event networking has been dominated by a very specific type of person for a long period of time. Various groups and types of people who don’t fit this mold have been pushed to the sidelines, unable to participate. For these people, live streams provide a refreshingly alternative and more welcoming space.

5. Increase the Scope and Engagement

With the understanding that live streams actually improve attendance numbers–both online and in-person for future events–event planners can grow their events in a variety of ways. In addition to increasing the actual size of events and growing revenue, live streams can lead to extended presentations and workshops. Since engagement with live streams is longer, lengthy videos shouldn’t lead to a decrease in online attendance. With more viewers, event planners can also look to grow the scope and variety of topics discussed at their events.

According to some data, users are more interactive and engaged with live streams than they are with recorded videos. This gives event planners another element to consider when designing their event, as forums and various other outlets for discussion can be incorporated. Many live streamed events even allow viewers to speak with presenters, event exhibitors, and administrators while the event is ongoing. This helps enhance the presence, personality, and availability of an organization in the eyes of consumers–making your event both delightfully engaging and memorable!

You may also like: Boosting Your Revenue Potential with Live Streamed Events

Conclusion

When it comes to events, live streaming is the way to go; you can bypass attendance caps, find new methods of marketing, minimize travel and costs, expand your audience, and increase your event’s engagement. Give it a try next time your association runs an event–you’ll find yourself pleasantly surprised!

Sources

The post Filling Seats: How Livestreaming Makes Events Accessible appeared first on Online Learning Solutions | Association Management System | Vocalmeet.

In this blog post–based on the exciting presentation that Vocalmeet’s own Dr. Laurelle Jno Baptiste gave at ACLEA’s 60th Mid-Year Meeting–we’ll be taking a look at the not-so-distant history, current trends, and future possibilities of association CLE.

As association leaders, you’re likely well aware of the vital role that staying ahead plays in the ever-evolving legal field–in which CLE serves as everyone’s trusty guide!

So, let’s fasten our seat belts and get ready to explore the past, present, and future of CLE!

The Past: Geography and Scheduling and Bonus Costs, Oh My!

Once upon a time–but not that long ago!–legal professionals found themselves in a largely lecture and theory-based atmosphere. They were limited in their interaction opportunities and faced geographic, financial, and scheduling barriers that often left them missing out.

But, fear not; things were about to change!

Operations, programming, marketing, and website presence have undergone massive transformations, each playing a pivotal role in shaping the landscape of member-based organizations. Today, we’ll be looking at the evolution of each. Let’s start with the past:

• Operations:  Administrative staff were tasked with tracking and recording credits, renewals, and course registrations manually, requiring massive amounts of time and effort.
• Programming: Prior to the virtual shift of 2020, many CLE programs were held in-person, limiting accessibility for those with geographic, physical, or financial restrictions.
• Marketing: In 2009, direct mail was considered most effective by 46% of those surveyed; in 2018, marketing emails and in-person promotion were considered most effective. (Wasserman et al., 2018)
• Website Presence: In Marketing General’s 2018 Membership Marketing Benchmarking Report, several of the surveyed associations mentioned their website as being a concern. (Wasserman et al., 2018)

Now, this isn’t to say that the years before 2020 were the dark ages–certainly not! eLearning is not new, and lecture-based continuing education continues even now.

There is a synergy that exists when combining the “old” (or at least, older) ways with the new; consider, for example, webinars. These combine traditional lecture-style presentations with the increased scope of an online audience. Same basic principle, much higher yield!

The Present: Embracing Technology for Enhanced eLearning

Fast forward to today, and CLE is moving to overcome traditional challenges. Communication and collaboration have only increased through the use of online tools, expanding accessibility with on-demand and hybrid courses.

Let’s now take a look at exactly what kind of online tools are being used:

Digital Platforms

Traditional event venues are evolving into digital spaces (or else combining with them!), offering flexibility through online on-demand and/or live streamed lectures. These can be hosted on online learning platforms, which offer members a whole host of resources: event registration, forums, resources, and–once an event is over–even recorded, on-demand versions of that very session!

E-Learning and Webinars

Remote, asynchronous learning is on the rise, allowing professionals to tailor education to their schedules. No more travel or scheduling conflicts; members can learn what they want, when they want, where they want!

Collaborative Platforms

Technology fosters collaboration through communication tools and platforms, enabling efficient teamwork in geographically dispersed settings. Consider, for example, how we no longer need to be in the same room to collaborate; this means something like a mentorship program can match mentors and mentees together, regardless of location, and let them share their skills.

This increased technological integration in the present ensures that associations are well-equipped to help members navigate the complexities of the contemporary legal landscape. The industry may change quickly, but with the right technology, it’s a breeze to keep up!

And what of our four favourite factors (operations, programming, marketing, and website presence)? Let’s take a look at what the present holds!

• Operations: Cloud-based Association Management Systems (AMS) can have a considerable impact on the organizational effectiveness of today’s organizations, as they can increase operational efficiency while also reducing administrative costs and burdens.
• Programming: Fueled by the pandemic, the eLearning industry saw record growth in 2020; it’s expected to reach $465 billion by 2028. This highlights a growing demand for flexible, accessible CLE options. (Holst, 2023)
• Marketing: Hubspot notes that in 2023, segmented emails drive 30% more opens and 50% more click-throughs than unsegmented ones. (Kirsch, 2022)
• Website Presence: Mobile users are projected to increase from 6.95 billion in 2020 to 7.49 billion in 2025. (Taylor, 2023) This indicates the importance of ensuring your association’s website–and CLE!–is mobile accessible and responsive.

One can only ask: what does the future hold?

The Future: AI-Enabled Efficiency

Let’s now gaze into our crystal balls and take a moment to explore the thrilling possibilities that CLE is predicted to meet.

AI simulations will transport us into practical real-world scenarios that provide immersive experiences that enhance practical knowledge and provide a controlled environment for refining skills. Members will be able to use tools like Zoom and the Metaverse to hold mock trials to gain valuable, more hands-on experience than presentations alone.

AI algorithms will also allow associations to create personalized education paths for individual members based on their behaviour on the platform. Consider the YouTube algorithm: it pays attention to the kinds of videos you show interest in, then recommends things it thinks you will like based on this data (and that data of other users with similar interests). Tailored paths will work in a similar vein.

And what of our friends, operations, programming, marketing, and website presence? We expect they will likely be characterized as follows:

• Operations:  By 2028, generative AI will reshape customer service and support. (Gartner, 2023) This will allow associations to transfer the burden of FAQs and common support to AI representatives.
• Programming: The virtual reality education market is expected to grow from 11.8 billion in 2023 to 61.55 billion in 2028, affecting all levels of education. (The Business Research Company, 2023)
• Marketing: The Metaverse is projected to reach 1 billion users by 2030 (Futureiot Editors, 2023), presenting exciting opportunities for associations to host virtual events, build communities, and personalize member experiences.
• Website Presence: Learning Management Platforms will increasingly use AI to track user behavior and recommend personalized learning paths for members, as well as promote content suited to their interests.

Overall, our vision of the future emphasizes advanced technologies, a data-centric approach, and a focus on delivering personalized and immersive experiences.

You may also like: Building Better CLE: Tips for Bar Associations

What Do I Do Now?

While adapting to change can be scary, there are three simple things you can do to ensure that your association–and its members–thrive.

• Focus on Staff Training: We only fear technology when we don’t know it. The best way to ready an association for the future is to ensure staff is consistently trained and up-to-date with what’s out there.

• Boost Your Cybersecurity: This goes hand-in-hand with staff training; after all, you want your staff prepared for the types of attacks (e.g. phishing or ransomware) that could happen. Changing technology means new threats–but don’t worry! Arm yourself with knowledge (and some security audits!) and you’ll be in a better position to stay safe and secure.

• Ethical Considerations: One of the scariest things about AI is the idea that it’s going to replace us. This notion plagues every industry, and legal is no exception! In reality, however, AI is just a tool. The help or harm comes from how it’s used. AI should be used to enhance, not replace–so make sure to ally your association with organizations who understand this important distinction.  

When it comes down to it, the evolution of CLE is one born of the desire to make members’ lives better. The shift from more lecture-based learning to technology-enabled sessions increases collaboration and flexibility, while AI of the near future promises tailored learning paths for every member. Remember: the more intuitive, accessible, and cost-efficient the CLE, the wider the audience it’ll gain!

So, here’s to the evolution of CLE in the ever-changing world of law. May your association’s adventure be ever filled with continuous learning, growth, and success!

Hungry for more? Check out the one-pager version from the event HERE!

Sources

Editors, F. (2023, October 20). AI to fuel one billion metaverse users by 2030. FutureIoT. https://futureiot.tech/ai-to-fuel-one-billion-metaverse-users-by-2030/

Gartner. (2023, August 30). Gartner Reveals Three Technologies That Will Transform Customer Service and Support By 2028. Gartner. https://www.gartner.com/en/newsroom/press-releases/2023-08-30-gartner-reveals-three-technologies-that-will-transform-customer-service-and-support-by-2028

Holst, R. (2023, April 24). Council Post: Growth Despite A Downturn: Predictions For The Hybrid Learning Industry. Forbes. https://www.forbes.com/sites/forbesbusinesscouncil/2023/04/24/growth-despite-a-downturn-predictions-for-the-hybrid-learning-industry/?sh=5f0466253702

Kirsch, K. (2022, November 30). The Ultimate List of Email Marketing Stats for 2022. Hubspot. https://blog.hubspot.com/marketing/email-marketing-stats

Taylor, P. (2023, January 18). Forecast number of mobile users worldwide 2019-2023 | Statista. Statista; Statista. https://www.statista.com/statistics/218984/number-of-global-mobile-users-since-2010/

The Business Research Company. (2023, January). Virtual Reality In Education Market Size 2022 And Growth Analysis. Www.thebusinessresearchcompany.com. https://www.thebusinessresearchcompany.com/report/virtual-reality-in-education-global-market-report

Wasserman, A., Kerr, M., & Rossell, T. (2018). WWW.MARKETINGGENERAL.COM SUPERVISED BY: Tony Rossell Senior Vice President 2018 MEMBERSHIP MARKETING BENCHMARKING REPORT. https://nacmnet.org/wp-content/uploads/The-2018-Membership-Marketing-Benchmarking-Report-Highlighted.pdf

The post Journeying through CLE’s Past, Present, and Future appeared first on Online Learning Solutions | Association Management System | Vocalmeet.

In the digital age, one of the most effective ways to achieve this is through your online learning platform. But how do you ensure that your courses and resources reach as many members as possible? The key lies in increasing your association’s visibility through strategic advertising and marketing campaigns.

In this article, we’ll explore practical ways to enhance your association’s presence and attract both new and existing members to your online learning offerings.

Creative Campaigns to Boost Engagement

1. Continuing Education (CE) of the Month/Speaker of the Month Campaigns

This one’s simple: feature a specific course, speaker, or topic each month.

If your association already observes themed months or weeks, align some of your on-demand courses with those themes. This not only increases awareness but also helps in reducing choice paralysis for your members.

For example, if a certain credit type is particularly sought-after or challenging to obtain, spotlight courses that cater to that need. Themes aren’t just naturally engaging–they can help you fill out important CE niches in the industry!

2. Last Chance to Buy Campaign

Another good strategy is to create a sense of urgency for courses that are expiring soon.

Informing members that certain courses won’t be available for much longer encourages quick decision-making, especially for those who have been contemplating enrollment.

3. New Course Launch Campaign

Ensure your members are always in the loop when it comes to your newest courses. Templates provided by platforms like Vocalmeet are especially useful for announcing new courses across your association’s various channels.

These announcements can also work in tandem with “Last Chance to Buy” campaigns, highlighting CE on both ends of the availability spectrum.

Enhancing General Visibility

1. Email Signatures

A simple yet effective tactic is to include links or information about your online learning platform in staff email signatures. This constant, subtle reminder can drive traffic to your courses.

2. Website Optimization

Your association’s website is a powerful tool for promoting your educational offerings. A good way to ensure success is to pick a platform that makes your courses prominent, accessible, and user-friendly.

Feature your learning platform on your homepage, use clickable banners, and regularly update your site with information about new courses and ongoing campaigns.

3. Newsletters

Dedicate a section of your weekly or monthly newsletter to your continuing education. Keep the content fresh and engaging to maintain interest. You can also use this space to mix up your promotional strategies, highlighting different courses, speakers, or special offers.

4. In-Person Events

Don’t miss the opportunity to promote your online learning during live events. Mention it during meet-and-greets, conferences, or workshops. If you’re recording an event to add to your platform, let attendees know. This doesn’t detract from live participation, but it does provide an option for those who can’t attend in person!

You may also like: Becoming the Go-to Continuing Education Resource for Your Members

Conclusion

For association leaders, increasing the visibility of your online CE is crucial for engaging your members and providing valuable educational resources. By implementing creative campaigns, optimizing your digital and physical touchpoints, and regularly refreshing your promotional content, you can significantly enhance your association’s presence (and value!) in your members’ professional lives.

Remember, it’s not just about offering great courses–it’s about making sure your members know about them!

The post Amplifying Your Association’s Presence: A Guide to Increased Visibility and Engagement appeared first on Online Learning Solutions | Association Management System | Vocalmeet.

In the diverse landscape of digital marketing, each channel presents unique opportunities and challenges–which, unfortunately, means they can’t all be approached the same way!

Today, we’ll dive into how you can optimize each marketing channel to effectively promote your continuing education (CE) programs. Let’s break it down together:

1. Master the Art of Email Marketing

Keep It Short and Sweet

In our mobile-driven world, lengthy emails are a no-go. People skim through their inboxes, so your message needs to be concise and compelling. Think bite-sized paragraphs that get straight to the point!

You may also want to segment your audience into chunks to better tailor your communications. The more personalized your messages, the more effectively they’ll hit home.

Newsletter Nuances

Newsletters are prime real estate for promoting your eLearning platform, but they require a strategic approach. Mix in details about upcoming webinars and new course launches with other relevant content. This balance is key to keeping your readers engaged and informed.

Make sure to touch on everything–you don’t want your members missing out.

2. Social Media: Your Untapped Goldmine

Starting Out

If you’re new to social media, the initial steps can seem daunting. But remember: every influential social media presence started with a single post. The key is consistency, quality, and rhythm; each platform has its own unique style of posting, so make sure to study each to get the most out of your post!

Timing and Content

Keep an eye on the best times to post–and these often change, so stay updated!

Your social media strategy for eLearning should include posts about upcoming CE sessions, on-demand course launches, sales, renewal reminders, and anything else your members need to know.

For the best results, make sure to focus on using engaging visuals and snappy text. The more attention-grabbing, the better.

3. Your Website: The Hub of Your Online Presence

Front-Page Highlights

Your website’s front page is your digital storefront. Feature ads for new and upcoming courses and events prominently. This not only informs visitors but also entices them to explore further.

Calendars and News

An up-to-date calendar showcasing live sessions and important events is invaluable. Additionally, maintaining an archive of newsletters and association news keeps your audience in the loop and boosts your site’s value as a resource.

4. Dip Your Toes into Online Advertising

Budget for Ads

Platforms like Google AdWords or Facebook Advertising offer targeted advertising options. This is particularly useful for reaching specific demographics, like members in certain regions. Though it requires an additional budget, the ROI can be significant when executed well!

5. Consider Collaborating

Strategic Partnerships

Partner with publishers in your field to advertise your online learning programs. Industry blogs, magazines, and journals are all excellent platforms to investigate. Not just that–collaborating with other associations can significantly extend your reach!

Cross-Border Opportunities

For associations near borders–be they state, province, city, county, or district–consider offering CE accredited in both locations. This not only expands your audience but also enhances the value of your offerings.

Want an example of a fantastic partnership? Check out our success story on the New Jersey County Bar Network!

You may also like: We’re All Watching: Why Video is the Most Engaging Medium

Conclusion

Successful marketing in the digital age is all about leveraging the unique strengths of each channel.

From the precision of email marketing to the broad reach of social media and strategic partnerships, each element plays a crucial role in your overall strategy.

Remember, the key is to stay adaptable, informed, and attention-catching. Most of all, stay focused on what resonates with your audience.

Now, go forth and engage!

The post Vocalmeet’s Guide to Optimizing Your Association’s Marketing Channels appeared first on Online Learning Solutions | Association Management System | Vocalmeet.

Now, while email marketing is a valuable tool, it’s essential to diversify your marketing efforts to maximize your reach. You want to hit as many touch points as you can–after all, different members will use different channels!

In this blog, we’ll explore various marketing channels that can help you connect with a broader audience and attract more users to your online platform.

1. Email

First, the most obvious: email marketing.

Email marketing is a cornerstone of any successful promotion strategy. It allows you to communicate directly with your members, keep them informed, and nurture their interest in your offerings.

2. Social Media

Leverage the power of social media platforms like Twitter, Facebook, LinkedIn, and Instagram. Create engaging content, share success stories, and provide updates about your continuing education programs. Maybe even try a meme!

These platforms offer opportunities to connect with a wider audience–especially those who may not be on your email list!

3. Direct Mail (a.k.a. Snail Mail)

Don’t underestimate the impact of physical mail!

Sending printed materials, brochures, or newsletters to your members can make a lasting impression and remind them of your educational offerings. (Plus, having a physical reminder may be what they need to keep you in top of mind when they have 15 other tabs open on their browser.)

4. Online Advertisements

Use online advertising platforms like YouTube advertisements, Google AdWords, and Facebook Advertising to target specific demographics and reach potential learners who are interested in your courses.

5. Publication Advertisements

Consider submitting ads to industry magazines relevant to your field. This can help you reach professionals who are actively seeking educational opportunities in your niche.

6. Newsletters

Whether in physical or online form, newsletters are a fantastic way to keep your members informed about upcoming courses, success stories, and industry news.

7. Videos

Create engaging video content about your association’s continuing education programs. Video marketing is highly effective in conveying your message and capturing your audience’s attention.

8. Reviews from Users/Members

Encourage satisfied learners to leave positive reviews about their experiences. Authentic testimonials can be compelling marketing tools. You can even offer course discount codes to those who participate!

9. Association Updates

Always keep your members in the loop about the latest developments within your association, including new educational offerings. Transparency builds trust and keeps your audience engaged.

10. In-Person Events

While digital marketing is essential, don’t forget about the power of face-to-face interactions!

Hosting workshops, seminars, or conferences can help you connect with potential learners directly. Your event app or promotions can even mention courses you’re looking to advertise.

11. Your Own Website!

Your association’s website is your digital hub. Ensure it’s user-friendly and up-to-date, providing clear information about your continuing education programs and an easy path for enrollment. The more obvious and accessible you make your courses, the more people will take them!

You may also like: How to Sell Your Online Courses to Your Members

Conclusion

By diversifying your marketing efforts across these channels, you increase your chances of reaching a broader audience and attracting more users to your association’s continuing education platform. Remember: consumers often explore multiple channels before making a decision, so offering information through many mediums ensures that your potential learners can access the information they need to make an informed choice.

As you embark on your marketing journey, don’t forget to track the performance of each channel and adjust your strategies as needed. With a well-rounded approach and a commitment to providing high-quality educational content, you’ll expand your reach and contribute to the growth and success of your association’s continuing education programs. Happy marketing!

The post Expanding Your Reach: How to Market Your Association’s Continuing Education appeared first on Online Learning Solutions | Association Management System | Vocalmeet.