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	<title>non-dues revenue Archives - Online Learning Solutions | Association Management System | Vocalmeet</title>
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	<description>Next Generation Association Management Platform</description>
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	<title>non-dues revenue Archives - Online Learning Solutions | Association Management System | Vocalmeet</title>
	<link>https://vocalmeet.com/tag/non-dues-revenue/</link>
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	<item>
		<title>[Whitepaper] Continuing Education: Your Association’s Shield Against Economic Headwinds</title>
		<link>https://vocalmeet.com/continuing-education-your-associations-shield-against-economic-headwinds/</link>
		
		<dc:creator><![CDATA[Elisabeth]]></dc:creator>
		<pubDate>Mon, 22 Jun 2026 16:10:15 +0000</pubDate>
				<category><![CDATA[Associations]]></category>
		<category><![CDATA[downloadable]]></category>
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		<category><![CDATA[continuing education]]></category>
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		<category><![CDATA[engagement]]></category>
		<category><![CDATA[Hub: Online Continuing Education]]></category>
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		<guid isPermaLink="false">https://vocalmeet.com/?p=10601</guid>

					<description><![CDATA[<p>As economic uncertainty grows and membership growth softens, members may become more selective about where they spend time, money, and attention. Consequently, organizations are under pressure to prove their value. Continuing education (CE) offers a practical way to respond. Strong CE programs can help organizations strengthen their role as trusted sources of knowledge, deliver career-focused [&#8230;]</p>
<p>The post <a rel="nofollow" href="https://vocalmeet.com/continuing-education-your-associations-shield-against-economic-headwinds/">[Whitepaper] Continuing Education: Your Association’s Shield Against Economic Headwinds</a> appeared first on <a rel="nofollow" href="https://vocalmeet.com">Online Learning Solutions | Association Management System | Vocalmeet</a>.</p>
]]></description>
										<content:encoded><![CDATA[
<p><img decoding="async" loading="lazy" class="alignnone wp-image-10623" src="https://vocalmeet.com/wp-content/uploads/2026/06/CE-Shield-300x200.png" alt="" width="751" height="500" srcset="https://vocalmeet.com/wp-content/uploads/2026/06/CE-Shield-300x200.png 300w, https://vocalmeet.com/wp-content/uploads/2026/06/CE-Shield-768x511.png 768w, https://vocalmeet.com/wp-content/uploads/2026/06/CE-Shield-810x539.png 810w, https://vocalmeet.com/wp-content/uploads/2026/06/CE-Shield-560x373.png 560w, https://vocalmeet.com/wp-content/uploads/2026/06/CE-Shield-976x650.png 976w, https://vocalmeet.com/wp-content/uploads/2026/06/CE-Shield-120x80.png 120w, https://vocalmeet.com/wp-content/uploads/2026/06/CE-Shield.png 1000w" sizes="(max-width: 751px) 100vw, 751px" /></p>
<p>As economic uncertainty grows and membership growth softens, members may become more selective about where they spend time, money, and attention. Consequently, organizations are under pressure to prove their value.</p>
<p><strong>Continuing education (CE) offers a practical way to respond.</strong> Strong CE programs can help organizations strengthen their role as trusted sources of knowledge, deliver career-focused value, support professional development, and create non-dues revenue opportunities.</p>
<p>This whitepaper explores how CE can help organizations:</p>
<ul>
<li>Increase revenue potential</li>
<li>Sustain member engagement</li>
<li>Expand their influence</li>
</ul>
<p>It also outlines three practical ways to improve CE:</p>
<ul>
<li>Offer flexible learning across formats</li>
<li>Apply the right tools to boost course completion rates</li>
<li>Use data to shape your course catalog</li>
</ul>
<a href="https://vocalmeet.com/wp-content/uploads/2026/06/CE-Shield-Against-Economic-Headwinds.pdf" class="btn large red" target="_blank"><i class="fa fa-download"></i>Download Now</a>
<hr />

<p>The post <a rel="nofollow" href="https://vocalmeet.com/continuing-education-your-associations-shield-against-economic-headwinds/">[Whitepaper] Continuing Education: Your Association’s Shield Against Economic Headwinds</a> appeared first on <a rel="nofollow" href="https://vocalmeet.com">Online Learning Solutions | Association Management System | Vocalmeet</a>.</p>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Why Association Members Aren’t Finishing Continuing Education Courses (And How to Fix it!)</title>
		<link>https://vocalmeet.com/why-members-drop-out-of-courses-and-how-to-fix-it/</link>
		
		<dc:creator><![CDATA[Vocalmeet]]></dc:creator>
		<pubDate>Thu, 28 May 2026 15:39:28 +0000</pubDate>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Industry News]]></category>
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		<category><![CDATA[analytics]]></category>
		<category><![CDATA[automation]]></category>
		<category><![CDATA[certification]]></category>
		<category><![CDATA[continuing education]]></category>
		<category><![CDATA[e-learning]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[gamification]]></category>
		<category><![CDATA[Hub: Learning Management Systems]]></category>
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		<guid isPermaLink="false">https://vocalmeet.com/?p=10545</guid>

					<description><![CDATA[<p>Running online continuing education (CE) courses can be a significant investment for member-based organizations. These programs help strengthen member value, support professional growth, and open up a reliable stream of non-dues revenue. But what if your members never really cross the finish line? When that happens, they may miss out on the professional development they [&#8230;]</p>
<p>The post <a rel="nofollow" href="https://vocalmeet.com/why-members-drop-out-of-courses-and-how-to-fix-it/">Why Association Members Aren’t Finishing Continuing Education Courses (And How to Fix it!)</a> appeared first on <a rel="nofollow" href="https://vocalmeet.com">Online Learning Solutions | Association Management System | Vocalmeet</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>Running online continuing education (CE) courses can be a significant investment for member-based organizations. These programs help strengthen member value, support professional growth, and open up a reliable stream of non-dues revenue.</p>
<p>But what if your members never really cross the finish line? When that happens, they may miss out on the professional development they signed up for, while your organization loses the engagement, completion data, and revenue potential its courses were designed to generate.</p>
<p>Dropout usually boils down to small (yet fixable!) friction points that quietly push members away. Fortunately, identifying them early can go a long way toward keeping them on track.</p>
<p>In this article, we&#8217;ll break down four common reasons members aren’t finishing courses and, more notably, what your organization can do to solve them. Let’s dive in!</p>
<h2><span style="color: #0041a2;"><b>Key Takeaways</b></span></h2>
<ul>
<li aria-level="1"><span style="color: #0041a2;">Members can drop out of continuing education (CE) courses due to preventable friction points, not a lack of interest.</span></li>
<li aria-level="1"><span style="color: #0041a2;">Cognitive overload can discourage participation. Breaking courses into smaller modules with clear progress tracking helps keep learners motivated.</span></li>
<li aria-level="1"><span style="color: #0041a2;">Poor user experience/interface (UX/UI) can quietly drive members away. An intuitive learning management system (LMS) makes navigation easier and reduces frustration.</span></li>
<li aria-level="1"><span style="color: #0041a2;">Automated reminders and notifications help members stay engaged and return to unfinished courses.</span></li>
<li aria-level="1"><span style="color: #0041a2;">Interactive tools like discussion forums, polls, quizzes, and webinars encourage participation and create a stronger sense of accountability.</span></li>
</ul>
<p><img decoding="async" loading="lazy" class="alignnone size-full wp-image-10546" src="https://vocalmeet.com/wp-content/uploads/2026/05/6FinishCourse_1.jpg" alt="Watch for Early Signs of Disengagement Use data from your learning management system (LMS) to spot friction before it affects course outcomes. Compare enrollments with completions, then dig deeper." width="1200" height="300" srcset="https://vocalmeet.com/wp-content/uploads/2026/05/6FinishCourse_1.jpg 1200w, https://vocalmeet.com/wp-content/uploads/2026/05/6FinishCourse_1-300x75.jpg 300w, https://vocalmeet.com/wp-content/uploads/2026/05/6FinishCourse_1-1024x256.jpg 1024w, https://vocalmeet.com/wp-content/uploads/2026/05/6FinishCourse_1-768x192.jpg 768w, https://vocalmeet.com/wp-content/uploads/2026/05/6FinishCourse_1-810x203.jpg 810w, https://vocalmeet.com/wp-content/uploads/2026/05/6FinishCourse_1-560x140.jpg 560w, https://vocalmeet.com/wp-content/uploads/2026/05/6FinishCourse_1-1110x278.jpg 1110w, https://vocalmeet.com/wp-content/uploads/2026/05/6FinishCourse_1-120x30.jpg 120w" sizes="(max-width: 1200px) 100vw, 1200px" /></p>
<h1>Identifying the Symptoms</h1>
<p>Before getting into the reasons, it helps to know what dropout actually looks like. Here are a few signs that members may be struggling to complete their coursework:</p>
<ul>
<li aria-level="1">Never starting a course after purchasing</li>
<li aria-level="1">Stalling on a specific module</li>
<li aria-level="1">Dropping off immediately after downloading resources</li>
<li aria-level="1">Failing to participate in forum discussions</li>
<li aria-level="1">Reaching the end but never hitting the 100% completion mark (e.g. earning <i>but not downloading</i> their certificate of completion!)</li>
</ul>
<p>If any of these sound familiar, your course likely has friction points worth addressing! But don’t worry, a good Learning Management System (LMS) can help by tracking engagement data and showing you precisely where your members start to disengage.</p>
<p><b>Our recommendation:</b> Start by comparing course enrollments to completions, then use your results to dig deeper into the courses with large completion gaps.</p>
<p><img decoding="async" loading="lazy" class="alignnone size-full wp-image-10547" src="https://vocalmeet.com/wp-content/uploads/2026/05/6FinishCourse__2.jpg" alt="1. Your Course Feels Too Heavy Break content into smaller, easier-to-finish modules." width="1200" height="300" srcset="https://vocalmeet.com/wp-content/uploads/2026/05/6FinishCourse__2.jpg 1200w, https://vocalmeet.com/wp-content/uploads/2026/05/6FinishCourse__2-300x75.jpg 300w, https://vocalmeet.com/wp-content/uploads/2026/05/6FinishCourse__2-1024x256.jpg 1024w, https://vocalmeet.com/wp-content/uploads/2026/05/6FinishCourse__2-768x192.jpg 768w, https://vocalmeet.com/wp-content/uploads/2026/05/6FinishCourse__2-810x203.jpg 810w, https://vocalmeet.com/wp-content/uploads/2026/05/6FinishCourse__2-560x140.jpg 560w, https://vocalmeet.com/wp-content/uploads/2026/05/6FinishCourse__2-1110x278.jpg 1110w, https://vocalmeet.com/wp-content/uploads/2026/05/6FinishCourse__2-120x30.jpg 120w" sizes="(max-width: 1200px) 100vw, 1200px" /></p>
<h1>Reason 1: Cognitive Overwhelm</h1>
<p>Raise your hand if you’ve ever felt intimidated to start a huge project or task. Yep, you’re not alone! When a course is presented as one large, unbroken block of content, it can feel all too daunting, which makes your members…well, <i>not </i>want to do the work.</p>
<p>This is the fundamental concept of <i>cognitive overload</i>: when the brain is given more information than it can comfortably process at one time (Koudsia &amp; Kirchner, 2024). The result? Your members can feel stressed, frustrated, and less able to absorb anything.</p>
<p>That’s why the structure of your course matters just as much as the content itself. Not only should you think of the quality of your courses, but you should also consider how <i>digestible</i> they are. Let’s look at a few solutions:</p>
<h2><b>Break Content Into Course Modules</b></h2>
<p>Instead of lumping a course into a single large module, it may be better to break it into micro-lessons: small, manageable chunks where each lesson accounts for members’ attention spans.</p>
<p>One way to do this is to reduce lecture duration. This way, you make room for <i>breathers</i>: for each lesson completed, your members can take a well-deserved pause to prepare for the next hustle ahead.</p>
<p>Besides keeping your lectures short, keep them engaging, too! Videos, interactive elements, and real-world examples can go a long way in keeping members invested throughout each lesson.</p>
<h2><b>Show Clear Progress Indicators</b></h2>
<p>A progress indicator gives members a clear picture of how far they&#8217;ve come and how much remains. That visibility alone can be a quiet but powerful motivator, encouraging them to push through to the end rather than lose steam midway.</p>
<h2><b>Implement Milestones and Checkpoints</b></h2>
<p>You can also try incorporating small checkpoints along the way. These can take the form of recap sessions, short quizzes, or milestone markers to reinforce material before they move on, helping your members reset their focus and maintain confidence throughout the course.</p>
<p><img decoding="async" loading="lazy" class="alignnone size-full wp-image-10548" src="https://vocalmeet.com/wp-content/uploads/2026/05/6FinishCourse_3.jpg" alt="2. Your Platform Is Hard to Navigate Choose a learning management system (LMS) that offers a clean, intuitive experience." width="1200" height="300" srcset="https://vocalmeet.com/wp-content/uploads/2026/05/6FinishCourse_3.jpg 1200w, https://vocalmeet.com/wp-content/uploads/2026/05/6FinishCourse_3-300x75.jpg 300w, https://vocalmeet.com/wp-content/uploads/2026/05/6FinishCourse_3-1024x256.jpg 1024w, https://vocalmeet.com/wp-content/uploads/2026/05/6FinishCourse_3-768x192.jpg 768w, https://vocalmeet.com/wp-content/uploads/2026/05/6FinishCourse_3-810x203.jpg 810w, https://vocalmeet.com/wp-content/uploads/2026/05/6FinishCourse_3-560x140.jpg 560w, https://vocalmeet.com/wp-content/uploads/2026/05/6FinishCourse_3-1110x278.jpg 1110w, https://vocalmeet.com/wp-content/uploads/2026/05/6FinishCourse_3-120x30.jpg 120w" sizes="(max-width: 1200px) 100vw, 1200px" /></p>
<h1>Reason 2: UX/UI Friction</h1>
<p>When was the last time you had to spend an extra five or ten minutes just to figure out how to navigate a platform? The thing is, User Experience/User Interface (UX/UI) can actually play a bigger role in whether a member completes a course than many organizations realize.</p>
<p>As Priyadarshini (2024) puts it, every pixel, every button, and every interaction within a digital interface holds the potential to captivate or alienate users, influencing their willingness to interact, explore, and return.</p>
<p>So, when the platform doesn’t behave as expected, your members can encounter friction that leads to procrastination and eventual drop-off. Confusing dashboards, hidden buttons, and too many steps to complete a simple action can quietly build frustration over time!</p>
<h2><b>The Fix: Choose the Right Learning Platform</b></h2>
<p>There’s usually no way around it than to just… choose the right platform or LMS. Look for one that offers a clean, intuitive interface that makes navigation straightforward for members from the moment they log in.</p>
<p>Beyond the member-facing experience, a good LMS should also simplify backend operations. Built-in analytics, reporting tools, and administrative features can give your team the visibility needed to track performance and make informed improvements over time.</p>
<p><img decoding="async" loading="lazy" class="alignnone size-full wp-image-10549" src="https://vocalmeet.com/wp-content/uploads/2026/05/6FinishCourse_4.jpg" alt="3. You’re Missing Timely Reminders Use automated reminders to bring members back before they lose momentum." width="1200" height="300" srcset="https://vocalmeet.com/wp-content/uploads/2026/05/6FinishCourse_4.jpg 1200w, https://vocalmeet.com/wp-content/uploads/2026/05/6FinishCourse_4-300x75.jpg 300w, https://vocalmeet.com/wp-content/uploads/2026/05/6FinishCourse_4-1024x256.jpg 1024w, https://vocalmeet.com/wp-content/uploads/2026/05/6FinishCourse_4-768x192.jpg 768w, https://vocalmeet.com/wp-content/uploads/2026/05/6FinishCourse_4-810x203.jpg 810w, https://vocalmeet.com/wp-content/uploads/2026/05/6FinishCourse_4-560x140.jpg 560w, https://vocalmeet.com/wp-content/uploads/2026/05/6FinishCourse_4-1110x278.jpg 1110w, https://vocalmeet.com/wp-content/uploads/2026/05/6FinishCourse_4-120x30.jpg 120w" sizes="(max-width: 1200px) 100vw, 1200px" /></p>
<h1>Reason 3: No Timely Triggers</h1>
<p>We all know that organization members are usually busy (I mean, really, who isn’t?). Between their personal and professional responsibilities, completing a course can slip through the cracks without the right nudges.</p>
<p>What’s more, when members go too long without returning to a course, they can forget what they&#8217;ve already covered and may even struggle to pick up where they left off. That loss of momentum is often what turns a temporary pause into an eventual dropout.</p>
<h2><b>The Fix: Set Up Your Reminders</b></h2>
<p>Smart, automated reminders can keep your members on track. This way, they’re in the loop on their coursework. Plus, progress-based notifications can also serve as encouragement, reminding them of how far they’ve already come.</p>
<p>Okay, but how do you set this up? Your learning platform should be able to do it for you! A good LMS can be configured to send notifications and reminders based on various triggers, such as:</p>
<ul>
<li aria-level="1">“Your course will expire soon.”</li>
<li aria-level="1">“New resources available!”</li>
<li aria-level="1">“Don’t forget to download your certificate.”</li>
</ul>
<p><b>Our recommendation: </b>To avoid doing the manual, laborious work of nudging every single one of your members, consider automating these tasks. Automation eliminates the need to check on each member individually, saving your team valuable time and effort.</p>
<p><img decoding="async" loading="lazy" class="alignnone size-full wp-image-10550" src="https://vocalmeet.com/wp-content/uploads/2026/05/6FinishCourse_-5.jpg" alt="4. Your Course Isn’t Interactive Enough Add quizzes, discussions, polls, and other engagement tools to keep members active, connected, and progressing." width="1200" height="300" srcset="https://vocalmeet.com/wp-content/uploads/2026/05/6FinishCourse_-5.jpg 1200w, https://vocalmeet.com/wp-content/uploads/2026/05/6FinishCourse_-5-300x75.jpg 300w, https://vocalmeet.com/wp-content/uploads/2026/05/6FinishCourse_-5-1024x256.jpg 1024w, https://vocalmeet.com/wp-content/uploads/2026/05/6FinishCourse_-5-768x192.jpg 768w, https://vocalmeet.com/wp-content/uploads/2026/05/6FinishCourse_-5-810x203.jpg 810w, https://vocalmeet.com/wp-content/uploads/2026/05/6FinishCourse_-5-560x140.jpg 560w, https://vocalmeet.com/wp-content/uploads/2026/05/6FinishCourse_-5-1110x278.jpg 1110w, https://vocalmeet.com/wp-content/uploads/2026/05/6FinishCourse_-5-120x30.jpg 120w" sizes="(max-width: 1200px) 100vw, 1200px" /></p>
<h1>Reason 4: Lack of Engagement and Academic Interaction</h1>
<p>Although online courses offer flexibility, that same freedom may sometimes work against members when there’s no sense of interaction or accountability.</p>
<p>Traditional classrooms thrive on in-person question-and-answer discussions and guided pacing. But for online professional development courses? Organizations usually have to rethink how they approach engagement.</p>
<p>Members tend to stay more driven when there&#8217;s a tangible sense of exchange and connection. In fact, Müller et al. (2021) found that during pandemic-related lockdowns, learners struggled to stay on course when key elements like social presence and peer interaction were no longer part of the experience.</p>
<h2><b>The Fix: Create an Interactive, Gamified Learning Space</b></h2>
<p>Interaction in an online setting may not be as hands-on as in-person classes, but that’s not to say you can’t execute it the right way in your virtual classroom! Here, you can let your LMS do the heavy lifting to create the right online space.</p>
<p>Some of the features a good LMS can provide are:</p>
<ul>
<li aria-level="1">discussion boards (like instructor Q&amp;A, support channels, or peer-to-peer engagement)</li>
<li aria-level="1">polls and knowledge checks</li>
<li aria-level="1">progress badges</li>
<li aria-level="1">virtual classrooms</li>
</ul>
<p>Additionally, gamification (like badges and unlockable content) can transform passive participation into active engagement.</p>
<p>Our recommendation: If you want to take your course gamification game to the next level, use <a href="https://www.youtube.com/watch?v=jLV-C3rW8wM"><i>course authoring tools</i></a><i>. </i>From flip cards to interactive videos to image hot spots and more, your courses become far more engaging and memorable.</p>
<p>And, while you can use outside course authoring tools (by exporting them as a SCORM package and putting them on the platform as a module), it’s even <i>easier </i>when your platform also has its own <b>built-in course authoring studio </b>(like Vocalmeet’s!). This allows you to create, edit, sell, and launch engaging learning experiences all on the same system.</p>
<h1>Conclusion</h1>
<p>As an organization, you have more influence over the eLearning experience than you might realize. There will always be reasons members don&#8217;t finish, but when you set them up with the right structure, support, and tools from the start, completion becomes the natural outcome!</p>
<p>Celebrate their progress, guide them with clear indicators, and ensure your LMS works with your members (<i>not </i>against them!). With the right tweaks, you can help your members move confidently toward course completion, one meaningful step at a time.</p>
<p><a href="https://vocalmeet.com/contact/"><img decoding="async" loading="lazy" class="alignnone size-full wp-image-10349" src="https://vocalmeet.com/wp-content/uploads/2023/01/CTA-Contact-Us-LMS2.png" alt="" width="1077" height="613" srcset="https://vocalmeet.com/wp-content/uploads/2023/01/CTA-Contact-Us-LMS2.png 1077w, https://vocalmeet.com/wp-content/uploads/2023/01/CTA-Contact-Us-LMS2-300x171.png 300w, https://vocalmeet.com/wp-content/uploads/2023/01/CTA-Contact-Us-LMS2-1024x583.png 1024w, https://vocalmeet.com/wp-content/uploads/2023/01/CTA-Contact-Us-LMS2-768x437.png 768w, https://vocalmeet.com/wp-content/uploads/2023/01/CTA-Contact-Us-LMS2-810x461.png 810w, https://vocalmeet.com/wp-content/uploads/2023/01/CTA-Contact-Us-LMS2-560x319.png 560w, https://vocalmeet.com/wp-content/uploads/2023/01/CTA-Contact-Us-LMS2-120x68.png 120w" sizes="(max-width: 1077px) 100vw, 1077px" /></a></p>
<h2><b>REFERENCES</b></h2>
<p>Bianca Raby. (2023, February 1). <i>The purpose of authoring tools in instructional design</i>. YouTube. <a href="https://www.youtube.com/watch?v=jLV-C3rW8wM">https://www.youtube.com/watch?v=jLV-C3rW8wM</a></p>
<p>Koudsia, S., &amp; Kirchner, M. (2024). Reducing Cognitive Overload for Students in Higher Education: A Course Design Case Study. <i>Journal of Higher Education Theory and Practice</i>, <i>24</i>(10). <a href="https://doi.org/10.33423/jhetp.v24i10.7382">https://doi.org/10.33423/jhetp.v24i10.7382</a></p>
<p>Priyadarshini, A. (2024). <i>The impact of user interface design on user engagement</i>. <a href="https://www.ijert.org/research/the-impact-of-user-interface-design-on-user-engagement-IJERTV13IS030232.pdf">https://www.ijert.org/research/the-impact-of-user-interface-design-on-user-engagement-IJERTV13IS030232.pdf</a></p>
<p>Müller, F. H., Thomas, A. E., Carmignola, M., Dittrich, A., Eckes, A., Großmann, N., Martinek, D., Wilde, M., &amp; Bieg, S. (2021). University Students’ basic Psychological needs, motivation, and vitality Before and During COVID-19: A Self-Determination Theory Approach. <i>Frontiers in Psychology</i>, <i>12</i>, 775804. <a href="https://doi.org/10.3389/fpsyg.2021.775804">https://doi.org/10.3389/fpsyg.2021.775804</a></p>
<p>The post <a rel="nofollow" href="https://vocalmeet.com/why-members-drop-out-of-courses-and-how-to-fix-it/">Why Association Members Aren’t Finishing Continuing Education Courses (And How to Fix it!)</a> appeared first on <a rel="nofollow" href="https://vocalmeet.com">Online Learning Solutions | Association Management System | Vocalmeet</a>.</p>
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		<title>Filling Seats: How Livestreaming Makes Events Accessible</title>
		<link>https://vocalmeet.com/making-events-accessible-with-live-streaming/</link>
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		<dc:creator><![CDATA[Vocalmeet]]></dc:creator>
		<pubDate>Thu, 27 Jun 2024 13:57:35 +0000</pubDate>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Industry News]]></category>
		<category><![CDATA[Vocalmeet Industry Insights]]></category>
		<category><![CDATA[accessibility]]></category>
		<category><![CDATA[associations]]></category>
		<category><![CDATA[Best Practice]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[continuing education]]></category>
		<category><![CDATA[e-learning]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[events]]></category>
		<category><![CDATA[Hub: Event Management]]></category>
		<category><![CDATA[hybrid event]]></category>
		<category><![CDATA[interactive]]></category>
		<category><![CDATA[livestreaming]]></category>
		<category><![CDATA[non-dues revenue]]></category>
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		<category><![CDATA[webinar]]></category>
		<guid isPermaLink="false">https://vocalmeet.com/?p=9830</guid>

					<description><![CDATA[<p>The live stream industry is booming all around the world. In 2017, Facebook’s head of video, Fidji Simo, reported that 20% of all Facebook videos were broadcast live, and watch times had grown four times in the course of just one year. Over time, the live industry is projected to be valued over $70 billion. [&#8230;]</p>
<p>The post <a rel="nofollow" href="https://vocalmeet.com/making-events-accessible-with-live-streaming/">Filling Seats: How Livestreaming Makes Events Accessible</a> appeared first on <a rel="nofollow" href="https://vocalmeet.com">Online Learning Solutions | Association Management System | Vocalmeet</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><a href="https://vocalmeet.com/live-stream-glossary/">The live stream industry</a> is booming all around the world. In 2017, Facebook’s head of video, Fidji Simo, reported that 20% of all Facebook videos were broadcast live, and watch times had grown four times in the course of just one year. Over time, the live industry is projected to be valued over $70 billion. For obvious reasons, organizations everywhere are increasing their investments in live streaming and discovering new ways to incorporate it.</p>
<p>There are a variety of ways live streams can help your association, but increasing the reach and accessibility of your events is one of the best and biggest. In fact, member-based organizations can expand their events in many ways through live streams! In today’s article, we’re going to be highlighting and discussing the major ways that organizations can transform their events through the art of live streaming:</p>
<h1>1. Combat Attendance Caps</h1>
<p>Since live streams come with a cost, some event planners may question whether it makes sense for their association. The truth is, there is no minimum organization size or attendance number to which live streams are limited! In reality, while bigger events may bring in far larger live stream viewership numbers, smaller associations may actually require live streams more in order to appease their audience.</p>
<p>With live streams, event attendance is no longer confined to venue capacity. Organizations don&#8217;t have to upgrade their venue size to accommodate unsecured attendees. If the in-person event sells out, organizations can offer live stream access to last-minute guests. This can be especially useful for workshops that might attract new participants during an event. Rather than scrambling to find an adequate space, organizations can simply live stream the workshop to interested parties!</p>
<h1>2. Discover a New Marketing Tool</h1>
<p>Events are one of the best ways for associations to <a href="https://vocalmeet.com/boost-brand-recognition-with-live-streaming/">market their services and their brand</a>. Getting prospective members to the event, however, can offer up some unique challenges. Thankfully, with live streams, much of the heavy commitment is removed for prospective attendees. Sure, there is often a cost associated with tuning in, but it is usually a fraction of the price of attending in person. Additionally, of those who do watch the live stream, a significant number will attend the same event in person the following year! This fact makes live streams a powerful promotional tool to grow events.</p>
<p>After the live aspect of these streams is gone, the video content can be reused in various ways for advertisements and marketing clips. On social media, <a href="https://vocalmeet.com/attract-live-stream-sponsors/">video content is marketing gold</a>, as 48% of consumers share brand videos on their social media channels. With so much video content gleaned from a live streamed event, event planners can promote their events better and more effectively than ever!</p>
<h1>3. Reduce Travel (and Costs!)</h1>
<p>Perhaps the most obvious way that <a href="https://vocalmeet.com/5-benefits-to-live-streaming-association-events/">live streams enhance the availability and accessibility of events</a> is by reducing the amount of travel–and travel expenses–required for attendance. It&#8217;s largely because of these conveniences that some people fear that live streams may cut into in-person attendance numbers. And, while research indicates that live streams may actually increase in-person attendance for events, digital availability is, admittedly, a highly attractive option.</p>
<p>Yet, no matter how much they may want to attend, people can miss out on  events for any number of reasons. They may not have the money to register. The event may be too far away. They may be sick. They may not be able to get the time off work. They may have other commitments. Live streams may not be able to solve <i>all</i> of these issues, but they certainly provide more options. Aspiring attendees can watch from work or from home, and some live streams even allow for video replay, which removes time constraints as well! Live streams don’t remove in-person attendance; they make events accessible to those who wouldn’t be able to come in the first place!</p>
<h1>4. Reach All Kinds</h1>
<p>Your event could offer the most useful and beneficial content ever put together, and there would <i>still</i> be a large group of people who would rather not attend. Whether due to social anxiety or do-it-yourself attitudes, in-person events just aren’t attractive to some people. Regardless of why, live streams may offer an enticing alternative. People with physical limitations, for example, can access online events more easily. Introverts can attend without having to drain their social batteries.</p>
<p>For many, the greatest element of an in-person event is the powerful networking potential it offers. Yet, event networking has been dominated by a very specific type of person for a long period of time. Various groups and types of people who don&#8217;t fit this mold have been pushed to the sidelines, unable to participate. For these people, live streams provide a refreshingly alternative and more welcoming space.</p>
<h1>5. Increase the Scope and Engagement</h1>
<p>With the understanding that live streams actually improve attendance numbers–both online and in-person for future events–event planners can grow their events in a variety of ways. In addition to increasing the actual size of events and growing revenue, live streams can lead to extended presentations and workshops. Since engagement with live streams is longer, lengthy videos shouldn&#8217;t lead to a decrease in online attendance. With more viewers, event planners can also look to grow the scope and variety of topics discussed at their events.</p>
<p>According to some data, users are more interactive and engaged with live streams than they are with recorded videos. This gives event planners another element to consider when designing their event, as forums and various other outlets for discussion can be incorporated. Many live streamed events even allow viewers to speak with presenters, event exhibitors, and administrators while the event is ongoing. This helps <a href="https://vocalmeet.com/boredom-is-the-enemy/">enhance the presence, personality, and availability of an organization</a> in the eyes of consumers–making your event both delightfully engaging and memorable!</p>
<p><em><strong>You may also like: </strong></em><a href="https://vocalmeet.com/boost-revenue-potential-with-live-streaming/"><strong>Boosting Your Revenue Potential with Live Streamed Events</strong></a></p>
<h1>Conclusion</h1>
<p>When it comes to events, live streaming is the way to go; you can bypass attendance caps, find new methods of marketing, minimize travel and costs, expand your audience, and increase your event’s engagement. <a href="https://vocalmeet.com/live-streaming-101/">Give it a try next time your association runs an event</a>–you’ll find yourself pleasantly surprised!</p>
<p>&nbsp;</p>
<h2>Sources</h2>
<div>
<p>A year ago today, we made it possible for people around the world to share live video on Facebook. At our event in LA last year (video below), I met some&#8230; | By FidjiFacebook. (n.d.). Retrieved March 28, 2022, from www.facebook.com website: https://www.facebook.com/fidji.simo/videos/vb.576027062/10154258738027063/</p>
<p>Barber, N. (2017, August 18). Vendor Landscape: Video Platforms For Customer And&#8230; Retrieved March 28, 2022, from Forrester website: https://www.forrester.com/report/Vendor+Landscape+Video+Platforms+For+Customer+And+Employee+Experience/-/E-RES132862</p>
<p>Grate, R. (2016, August 22). 5 Myths About Livestreaming an Event — Busted. Retrieved from Eventbrite US Blog website: https://www.eventbrite.com/blog/livestreaming-an-event-myths-busted-ds00/</p>
<p>Lunden, I. (2019, February 11). LinkedIn debuts LinkedIn Live, a new live video broadcast service. Retrieved from TechCrunch website: https://techcrunch.com/2019/02/11/linkedin-debuts-linkedin-live-a-new-live-video-broadcast-service/</p>
<p>Patel, N. (2017, September 21). Why You Should Care About Live Streaming in 2018. Retrieved from Neil Patel website: https://neilpatel.com/blog/live-streaming-importance-2018/</p>
</div>
<p>The post <a rel="nofollow" href="https://vocalmeet.com/making-events-accessible-with-live-streaming/">Filling Seats: How Livestreaming Makes Events Accessible</a> appeared first on <a rel="nofollow" href="https://vocalmeet.com">Online Learning Solutions | Association Management System | Vocalmeet</a>.</p>
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		<title>Building Better Bonds: Boosting Engagement through Community</title>
		<link>https://vocalmeet.com/building-better-bonds-boost-engagement/</link>
					<comments>https://vocalmeet.com/building-better-bonds-boost-engagement/#comments</comments>
		
		<dc:creator><![CDATA[Vocalmeet]]></dc:creator>
		<pubDate>Tue, 14 May 2024 17:17:53 +0000</pubDate>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Industry News]]></category>
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		<category><![CDATA[Hub: Revenue Generation]]></category>
		<category><![CDATA[interactive]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[non-dues revenue]]></category>
		<category><![CDATA[renewals]]></category>
		<category><![CDATA[revenue]]></category>
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		<category><![CDATA[Social Media]]></category>
		<guid isPermaLink="false">https://vocalmeet.com/?p=9798</guid>

					<description><![CDATA[<p>Regardless of industry, one thing is clear: true marketing success lies beyond the simple promotion of products or services&#8211;it involves the creation of a thriving community. This, of course, is also true of associations. When you weave connections between your organization and its members, you create a sense of belonging. Member engagement is key to [&#8230;]</p>
<p>The post <a rel="nofollow" href="https://vocalmeet.com/building-better-bonds-boost-engagement/">Building Better Bonds: Boosting Engagement through Community</a> appeared first on <a rel="nofollow" href="https://vocalmeet.com">Online Learning Solutions | Association Management System | Vocalmeet</a>.</p>
]]></description>
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<p>Regardless of industry, one thing is clear: true marketing success lies beyond the simple promotion of products or services&#8211;it involves the creation of a thriving community.</p>
<p>This, of course, is also true of associations. When you weave connections between your organization and its members, you create a sense of belonging. <a href="https://vocalmeet.com/boredom-is-the-enemy/">Member engagement</a> is key to success!</p>
<p>Today, we’ll be looking at 5 ways to enhance your member engagement by building a flourishing, healthy community with your members:</p>
<h2>1. Discussion Boards</h2>
<p>The impact of <a href="https://vocalmeet.com/how-to-bring-your-association-closer-to-your-members/">a space that allows members to build relationships, talk experience, and engage meaningfully</a> should never be discounted. And where better to foster this space than on <i>discussion boards?</i></p>
<p>Forums can be organized to cater to your different courses, categories, events, career stages, and other interests. You aren’t only creating a <a href="https://vocalmeet.com/continuing-education-inside-and-out/">hub of knowledge</a> for your members–you’re creating a place for everyone to connect and collaborate.</p>
<p><em>(Don&#8217;t forget to moderate your boards, though; you want posts to stay appropriate and on-topic!)</em></p>
<h2>2. User Reviews</h2>
<p>It’s said that word of mouth is one of the most powerful methods of engagement and marketing; take advantage of this by encouraging members to share their experiences by posting reviews. Positive <a href="https://vocalmeet.com/technological-tips-and-tools-to-help-bar-associations-build-trust-and-support-members-part-1/">testimonials</a> shared by members can help influence the purchasing decision of fellow peers.</p>
<p>If you’re having trouble getting people to take part, you can try encouraging members to submit feedback by offering discounts (or other rewards) for their participation.</p>
<p>Make sure to keep it authentic: you want to keep your members’ trust. Showcase the positive reviews, but make sure to address any issues that are shared. You want to <a href="https://vocalmeet.com/do-i-have-your-attention-keeping-members-on-your-associations-website/">demonstrate a genuine commitment to improving the member experience</a>!</p>
<h2>3. Course Descriptions</h2>
<p>When it comes to writing a course description, keep in mind that you’re trying to catch the attention of your members. Try to create a compelling narrative that highlights the value of each course and clearly outlines what it teaches.</p>
<p>Remember to include any learning objectives and key features that your continuing education course covers. You’re offering members a taste of what they’ll get if they buy the full thing, so make it enticing!</p>
<h2>4. How-to Guides</h2>
<p>You want your members to be able to navigate your platform with ease, and the best way to accomplish this is with <i>how-to guides.</i></p>
<p>Whether you use step-by-step picture and text tutorials or <a href="https://vocalmeet.com/why-video-is-the-best-medium/">video demonstrations</a>, make sure your instructions are clear. Make sure you cover platform navigation, course enrollment, and resource access.</p>
<p>Regardless of format, the use of visual aids will make it easy for members to learn and go–breaking down any barriers to entry they may face and allowing them to get the most out of your platform.</p>
<p>Don’t forget to keep your tutorials in a visible place (like a main tab or your front page) so that members can review them at any time!</p>
<h2>5. Member Discounts</h2>
<p>Show your community how much your association cares by offering <a href="https://vocalmeet.com/who-doesnt-love-discounts/">exclusive discounts and perks</a>. Member benefits (like course discounts) are valuable incentives to keep members coming back year after year.</p>
<p>You want to make sure these discounts are easy to find and use; try incorporating them into your marketing campaigns and newsletters to really show off the value membership provides. Attract new members and reward loyal members with a single step!</p>
<h1>Conclusion</h1>
<p>Weaving these strategies into your marketing plan won’t only help drive sales, but help you build a loyal community of enriched, engaged members. By prioritizing the experience of members and <a href="https://vocalmeet.com/extending-a-hand-mentorships/">helping them connect</a> (both to each other <i>and</i> your association), you can cultivate a welcoming, valuable environment. After all&#8211;the more the merrier!</p>
<p>The post <a rel="nofollow" href="https://vocalmeet.com/building-better-bonds-boost-engagement/">Building Better Bonds: Boosting Engagement through Community</a> appeared first on <a rel="nofollow" href="https://vocalmeet.com">Online Learning Solutions | Association Management System | Vocalmeet</a>.</p>
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		<title>Who Doesn’t Love a Good Discount?</title>
		<link>https://vocalmeet.com/who-doesnt-love-discounts/</link>
					<comments>https://vocalmeet.com/who-doesnt-love-discounts/#comments</comments>
		
		<dc:creator><![CDATA[Vocalmeet]]></dc:creator>
		<pubDate>Tue, 26 Mar 2024 19:57:32 +0000</pubDate>
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		<category><![CDATA[Industry News]]></category>
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		<category><![CDATA[Hub: Revenue Generation]]></category>
		<category><![CDATA[interactive]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[non-dues revenue]]></category>
		<category><![CDATA[renewals]]></category>
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		<guid isPermaLink="false">https://vocalmeet.com/?p=9785</guid>

					<description><![CDATA[<p>It’s hard to argue; while course discounts may not be the end-all, be-all decider, the way to your members’ hearts definitely takes a detour through their pockets. With the rising costs of…well, everything, your members will appreciate the savings–and your association will appreciate the results! Now, while discounts and bundles and incentives (oh my!) may [&#8230;]</p>
<p>The post <a rel="nofollow" href="https://vocalmeet.com/who-doesnt-love-discounts/">Who Doesn’t Love a Good Discount?</a> appeared first on <a rel="nofollow" href="https://vocalmeet.com">Online Learning Solutions | Association Management System | Vocalmeet</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>It’s hard to argue; while course discounts may not be the end-all, be-all decider, the way to your members’ hearts definitely takes a detour through their pockets. With the rising costs of…well, everything, your members will appreciate the savings–and your association will appreciate the results!</p>
<p>Now, while discounts and bundles and incentives (oh my!) may sound like simple enough solutions to keeping your members invested, it’s important to note that strategy should be employed here. You don’t just want to improve your return on investment: you want to <em>maximize</em> it!</p>
<p>In today’s article, we’ll be going through how to tailor your efforts so that everyone gets the best bang for their buck.</p>
<h1>Boosting Your Reach</h1>
<p>First, you can’t sell a course if your members don’t know it exists. Coupons and discount codes are similar; they’ll go unused unless you advertise them to your members.<br />
There are plenty of ways to get the word out: post discount codes to <a href="https://vocalmeet.com/to-infinity-and-beyond-social-media/">your association’s social media</a>, send out an email blast, announce them at events, add them to your newsletter, put them on your website–anything that helps you drum up excitement and let members know about the sweet, sweet savings you’re offering.</p>
<h1>Don’t Go Big–Go Small</h1>
<p>While broad discounts cast a wider net, you may be missing members with this approach. Instead, <a href="https://vocalmeet.com/supercharge-your-ce-taking-advantage-of-niche-content/">think small</a>. Target specific groups with your discounts to create a sense of exclusivity and urgency. There’s a reason “limited time offers” are so enticing–you’re touching that Fear Of Missing Out (FOMO)!</p>
<p>When it comes to the “who” of your group, the sky’s the limit, so make sure to experiment. You can target different membership tiers, frequent users, or event attendees. Reward members for their time (and money) spent!</p>
<h1>Your Approach</h1>
<p>When it comes to discounts, there are plenty of options to pick from:</p>
<h2>1. Giveaways</h2>
<p>Have an <a href="https://vocalmeet.com/next-event-best-event/">upcoming event</a>? Just looking to get some engagement going? Try hosting a contest where participants get the chance to win discount codes. Whether you do it online or off, giveaways present a fun and interactive way to give a little something back to your audience.</p>
<p>Hold a raffle, play bingo, do a quiz–whatever game you play, your members will be sure to enjoy it. You can even have “tiered” rewards–varying levels of discount for those who come in first, second, or third place!</p>
<h2>2. Early Bird Renewal Discounts</h2>
<p>If you want to <a href="https://vocalmeet.com/how-to-win-members-and-influence-renewals/">encourage members to renew</a> their memberships early, you can try offering discounts for on-demand continuing education content during the renewal season. You can even be adventurous and offer more alluring rewards, like 5 free courses for members renewing in the first month!</p>
<h2>3. Bundles</h2>
<p>Sometimes, members want to buy courses. Sometimes, they even want to buy a <em>lot</em> of courses. Take advantage of this by creating <em>bundle discounts</em> where members save more as they buy more. You could set it so that purchasing <em>x</em> number of courses gets them a nice percentage off (e.g. 4 courses give you 25% off), or you could set a spending threshold that, once passed, gives even greater savings (e.g. spend $50 to get $5 off or $100 to get $15 off).</p>
<p>This strategy doesn’t just increase the perceived value of your content, but encourages members to explore all the categories your platform has to offer. They may stumble across courses they never thought otherwise to take!</p>
<h2>4. Student Discounts</h2>
<p>One should never forget students when it comes to discounts. Not only are you providing a service to those who are not yet fully out in the field–you’re paving the way for a long (and strong!) relationship with your association.</p>
<p>Connect with local educational institutions and reach out to guidance counselors, teachers, and registrars; provide them with discount codes for students of your industry who may be interested in what content you have to offer. You’re building loyalty and value in one easy step!</p>
<p><strong><em>You may also like:</em> <a href="https://vocalmeet.com/guide-to-optimizing-your-marketing-channels/">Vocalmeet’s Guide to Optimizing Your Association’s Marketing Channels</a></strong></p>
<h1>Conclusion</h1>
<p>When it comes to <a href="https://vocalmeet.com/boredom-is-the-enemy/">boosting engagement</a>, sales, and reach, discounts are an association’s best friend. By tailoring your discounts to different audiences, you maximize your impact within those groups. Additionally, taking a variety of approaches (giveaways, early bird discounts, bundles, and student discounts) can help you reach members of every kind. You’re not just slashing prices–you’re creating value!</p>
<p>Finally, keep in mind that what you want to do with this is <em>experiment</em>. You can’t make great decisions without great data, so try out as many options as you can when it comes to finding the best discount strategy for your association. You never know what’s going to get the most members through the door–but a nice discount never hurts your chances!</p>
<p>The post <a rel="nofollow" href="https://vocalmeet.com/who-doesnt-love-discounts/">Who Doesn’t Love a Good Discount?</a> appeared first on <a rel="nofollow" href="https://vocalmeet.com">Online Learning Solutions | Association Management System | Vocalmeet</a>.</p>
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		<title>Boosting Brand Recognition: How Live Streaming Can Help</title>
		<link>https://vocalmeet.com/boost-brand-recognition-with-live-streaming/</link>
					<comments>https://vocalmeet.com/boost-brand-recognition-with-live-streaming/#comments</comments>
		
		<dc:creator><![CDATA[Vocalmeet]]></dc:creator>
		<pubDate>Thu, 05 Oct 2023 19:14:43 +0000</pubDate>
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		<category><![CDATA[events]]></category>
		<category><![CDATA[Hub: Livestreaming]]></category>
		<category><![CDATA[hybrid event]]></category>
		<category><![CDATA[livestreaming]]></category>
		<category><![CDATA[non-dues revenue]]></category>
		<category><![CDATA[online event]]></category>
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					<description><![CDATA[<p>Live streaming is no longer just an afterthought in association marketing plans. In fact, it’s fast becoming one of the central components for brand awareness strategies! Despite this, organizations are still slow to realize the full potential of the practice. Back in 2016, about 44% of brands were incorporating live streaming. That number has grown [&#8230;]</p>
<p>The post <a rel="nofollow" href="https://vocalmeet.com/boost-brand-recognition-with-live-streaming/">Boosting Brand Recognition: How Live Streaming Can Help</a> appeared first on <a rel="nofollow" href="https://vocalmeet.com">Online Learning Solutions | Association Management System | Vocalmeet</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><a href="https://vocalmeet.com/live-streaming-101/">Live streaming</a> is no longer just an afterthought in association marketing plans. In fact, it’s fast becoming one of the central components for brand awareness strategies!</p>
<p>Despite this, organizations are still slow to realize the full potential of the practice. Back in 2016, about 44% of brands were incorporating live streaming. That number has grown steadily since but, for most, there&#8217;s still plenty of room to grow.</p>
<p>In general, <a href="https://vocalmeet.com/why-video-is-the-best-medium/">videos perform much better than other media formats</a>. Videos typically have a greater than 135% organic reach on social media channels compared to pictures. Additionally, viewers watch live videos longer, comment more, and share them more often than they do their pre-recorded counterparts.</p>
<p>However, when it comes to positive brand awareness, the effectiveness of a live stream is more important than just its widespread coverage. Live streams give organizations the power of <i>immediacy</i>. They can showcase sides of the organization that most consumers would never (or could never) otherwise see.</p>
<p><a href="https://vocalmeet.com/5-benefits-to-live-streaming-association-events/">While there are countless ways that live streams can help your organization</a>, today we&#8217;ll be exploring some of the best ways they can help promote your association’s brand:</p>
<h1>1. Introduce Your Organization</h1>
<p>One of the best ways for an organization to build true brand recognition is to give the world a closer look at its inner workings. Modern consumers connect best to organizations that display transparency, honesty, and authenticity.</p>
<p>In order to gain the trust of consumers, organizations need to be human, be responsible, and be available. How better to achieve this than to use live streams to show off your association? Live streams can highlight how your organization operates by bringing viewers behind-the-scenes:</p>
<ul>
<li aria-level="1">Showcase your creative process</li>
<li aria-level="1">Take viewers on a tour</li>
<li aria-level="1">Create videos that show off your organization’s culture</li>
</ul>
<p>Some organizations even choose to live stream meetings or interviews with various personnel. This helps to add personality and a face to the company.</p>
<p>You may consider giving your consumers a chance to ask questions of different people. The goal here is to help bridge the gap between the organization and the consumer. Demystify your operations and unveil the processes involved in your work. The more people know and understand, the higher the chance they will connect with you.</p>
<p>These live streams don&#8217;t have to be polished pieces of art, either. In fact, many of the most effective live streams are unscripted and rough around the edges, making them come across as more &#8220;real&#8221; and authentic.</p>
<h1>2. Highlight Your Initiatives</h1>
<p>As a promotional tool, few mediums can compete with live streams.</p>
<p>Effective live streams remove the middleman and the confusing marketing language, instead providing immediate updates, increased awareness, and news announcements directly from the source.</p>
<p>Associations can use live streams to show-off or tease new and upcoming courses and conferences. Some may offer exclusive sales via discount codes or contests during the stream.</p>
<p>Other associations may use live streams to provide a countdown to an <a href="https://vocalmeet.com/10-tips-for-hosting-engaging-virtual-events-for-associations/">upcoming event</a> or initiative. This can help build excitement and ensure a launch doesn&#8217;t go by unnoticed!</p>
<p>Another effective live streaming method is to highlight positive initiatives or charity work done by your organization. In this globally-conscious age, live streams with a social focus can inspire audiences and help them connect with your association&#8217;s mission.</p>
<p>No matter how you demonstrate your organization&#8217;s value or purpose, it&#8217;s important to keep your communications consistent and on-brand. Today’s members are much more willing to support associations when they feel that they&#8217;re contributing to a positive effort!</p>
<h1>3. Stream Your Events</h1>
<p>Improving access to <a href="https://vocalmeet.com/the-why-and-the-how-of-online-events-and-conferences/">your association’s events</a> is a powerful way to increase brand awareness.</p>
<p>For one, live streaming your events will result in a more widespread reach: your consumers will enjoy more attendance options and, as a result, your attendance will become more diverse. As an organization, live streamed events position your brand as more accommodating and forward thinking.</p>
<p>Furthermore, live streams encourage and allow for real-time interaction with attendees. This high level engagement that live video attracts means that most social media platforms favor live streams in their promotional algorithms, allowing you to promote your brand further and farther. Live streams also allow your organization to better promote your events on social media, even directly linking to the event in posts.</p>
<p>Whether it&#8217;s product launches, association introductions, or a large industry forum, it’s important to remember that the best live streams offer audiences something that may not be available in person. This takes your live stream from being an extension of the physical event to something altogether unique and distinct.</p>
<p>Even after the live streams and events are finished, <a href="https://vocalmeet.com/what-associations-can-do-with-recorded-zoom-sessions/">organizations can use the material they recorded</a> in a variety of ways. Some organizations break up the video and use it for promotional purposes, enhancing their brand awareness even further.</p>
<p>Make sure to archive and catalog your content for ease of use!</p>
<h1>4. Run Live Training Programs</h1>
<p>Brand awareness is important, but how consumers recognize and remember a brand is perhaps the most important of all.</p>
<p>With live streams, organizations can inject more value for consumers in a greater number of ways. One of the most effective uses of this strategy–particularly in terms of brand awareness–is to offer <a href="https://vocalmeet.com/live-learning-online/"><i>live training programs</i></a>.</p>
<p><a href="https://vocalmeet.com/how-to-offer-hands-on-training-courses-online/">Live training programs can be anything</a>, from individual courses to industry certifications to a series of webinars. Some organizations may offer complex training programs, whereas others may prefer simple how-to videos or live demonstrations. Associations can even live stream customer support and customer onboarding videos!</p>
<p>No matter the content, the purpose is the same: education.</p>
<p>Providing educational content helps position associations as <a href="https://vocalmeet.com/how-an-agile-mindset-benefits-associations/">thought leaders</a> in their industries, making them a hub of information and a landing spot for professional (and personal!) development.</p>
<p>The live delivery component of this kind of training makes the learning process more of a personal experience. Students and instructors can connect in real-time, and members feel more seen and heard in their studies. By offering live educational support, organizations can foster feelings of being seen and supported in their members.</p>
<h1>5. Partner Up</h1>
<p>In this age of information, brands are evaluated in many different ways.</p>
<p>Associations looking to build brand awareness should look into <a href="https://vocalmeet.com/choose-the-perfect-event-speaker/">teaming up</a> with brands and <a href="https://vocalmeet.com/attract-live-stream-sponsors/">sponsors</a> with similar values and goals. Organizations may, for example, align with another brand and participate together in a purposeful initiative. Others may seek out professional live streamers or social media influencers to partner with, which can have a major impact on reach and brand awareness.</p>
<p>It&#8217;s important, however, that organizations choose the <i>right</i> brands to partner with; when one organization aligns with another, their messaging should be consistent, or else audiences will be left confused.</p>
<p>Perhaps the most effective form of collaboration via live streams is when organizations work <i>directly with their audience</i>.</p>
<p>Associations that respond to and communicate with their members tend to be the more relatable and memorable brands in the digital landscape. Use live streams to:</p>
<ul>
<li aria-level="1">Talk to your audience,</li>
<li aria-level="1">Gather feedback from members, and</li>
<li aria-level="1">Use it to improve your services.</li>
</ul>
<p>While crossover content and impressive guest appearances can have lasting effects, good old-fashioned customer appreciation is often what makes the biggest overall impression on your brand!</p>
<p><b><i>You may also like: </i></b><a href="https://vocalmeet.com/next-event-best-event/"><b>Making Sure Your Next Event is Your BEST Event</b></a></p>
<h1>Conclusion</h1>
<p>In conclusion, live streaming is becoming an indispensable tool for organizations aiming to boost their brand recognition.</p>
<p>Live streaming’s unique ability to engage, captivate, and provide real-time connections makes it a key component in many a marketing strategy. From introducing an organization to showcasing initiatives, from offering live training programs to forging partnerships, live streaming empowers associations to resonate with members on a deeper level and leave a lasting impression.</p>
<p>As this dynamic medium continues to evolve, one thing is becoming clear: embracing live streaming isn’t just a promotional option–<a href="https://vocalmeet.com/boost-revenue-potential-with-live-streaming/">it’s rapidly becoming a necessity</a>!</p>
<p>&nbsp;</p>
<h2>Sources</h2>
<div>
<p>7 Ways to Use Live-Streaming to Build a Competitive Advantage. (2017, April 21). Retrieved January 6, 2022, from Social Media Today website: https://www.socialmediatoday.com/marketing/7-ways-use-live-streaming-build-competitive-advantage</p>
<p>Brandi. (2019). Build Brand Awareness with These Clever Tips and Tricks. Retrieved from Lyfemarketing.com website: https://www.lyfemarketing.com/blog/build-brand-awareness/</p>
<p>Chernova, M. (2018a, April 30). How brands grow using live streaming: 10 use cases for video marketing. Retrieved from Epiphan Video website: https://www.epiphan.com/blog/how-brands-grow-video-marketing/</p>
<p>Chernova, M. (2018b, July 20). Top 5 examples of brands using live streaming effectively. Retrieved from Epiphan Video website: https://www.epiphan.com/blog/5-top-brands-using-live-streaming/</p>
<p>Klotz-Guest, K. (2016, April 25). How Brands Are Using Live Streaming Video Successfully. Retrieved from Content Marketing Consulting and Social Media Strategy website: https://www.convinceandconvert.com/digital-marketing/using-live-streaming-video-successfully/</p>
<p>Marrs, M. (2015). 18 Sneaky Ways to Build Brand Awareness. Retrieved from Wordstream.com website: https://www.wordstream.com/blog/ws/2015/07/10/brand-awareness</p>
<p>Medal, A. (2018). 6 Innovative Ways to Increase Brand Awareness. Retrieved from Entrepreneur website: https://www.entrepreneur.com/article/310427</p>
<p>Simi. (2020, June 25). Get More Brand Awareness with Social Live-streaming. Retrieved from www.cincopa.com website: https://www.cincopa.com/blog/get-more-brand-awareness-with-social-live-streaming/</p>
<p>Wilbert, M. (2019, September 9). See how these companies won at branding when they used live video! Retrieved from Dacast website: https://www.dacast.com/blog/5-businesses-build-brand-awareness-live-video/</p>
</div>
<p>The post <a rel="nofollow" href="https://vocalmeet.com/boost-brand-recognition-with-live-streaming/">Boosting Brand Recognition: How Live Streaming Can Help</a> appeared first on <a rel="nofollow" href="https://vocalmeet.com">Online Learning Solutions | Association Management System | Vocalmeet</a>.</p>
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		<title>Attracting More Sponsors: the Live Stream Appeal</title>
		<link>https://vocalmeet.com/attract-live-stream-sponsors/</link>
					<comments>https://vocalmeet.com/attract-live-stream-sponsors/#comments</comments>
		
		<dc:creator><![CDATA[Vocalmeet]]></dc:creator>
		<pubDate>Fri, 29 Sep 2023 20:05:18 +0000</pubDate>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Industry News]]></category>
		<category><![CDATA[Vocalmeet Industry Insights]]></category>
		<category><![CDATA[associations]]></category>
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		<category><![CDATA[e-learning]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[events]]></category>
		<category><![CDATA[Hub: Livestreaming]]></category>
		<category><![CDATA[hybrid event]]></category>
		<category><![CDATA[livestreaming]]></category>
		<category><![CDATA[non-dues revenue]]></category>
		<category><![CDATA[online event]]></category>
		<category><![CDATA[sponsorships]]></category>
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		<guid isPermaLink="false">https://vocalmeet.com/?p=9658</guid>

					<description><![CDATA[<p>Associations and sponsors go together like peas in a pod. On the association side, sponsors can help offset the cost of events. On the sponsor side, the more attendees an event gathers, the better the opportunity to boost their brand. Because of this, adding a live stream to an event is an excellent way to [&#8230;]</p>
<p>The post <a rel="nofollow" href="https://vocalmeet.com/attract-live-stream-sponsors/">Attracting More Sponsors: the Live Stream Appeal</a> appeared first on <a rel="nofollow" href="https://vocalmeet.com">Online Learning Solutions | Association Management System | Vocalmeet</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>Associations and sponsors go together like peas in a pod.</p>
<p>On the association side, sponsors can help offset the cost of events. On the sponsor side, the more attendees an event gathers, the better the opportunity to boost their brand.</p>
<p>Because of this, <a href="https://vocalmeet.com/boost-revenue-potential-with-live-streaming/">adding a live stream to an event</a> is an excellent way to improve sponsorship opportunities. While there’s no guarantee you’ll hook your ideal target every time (this is life, after all!), there’s no better way to land a big catch than to increase the value you offer–and boy, do live streams help you offer!</p>
<p>Now, while many of the draws of live streams are the same as in-person events, there are some differences. For instance:</p>
<ul>
<li aria-level="1">Live streams present fewer geographical limitations and can offer a more varied audience.</li>
<li aria-level="1">Live streams can extend a sponsorship past the event date.</li>
<li aria-level="1">Sponsorship content in a live stream can be presented and viewed in multiple ways.</li>
</ul>
<p>The reality is, sponsors are interested in pairing up with live streams for a lot of the same reasons that your organization decided to implement them in the first place. Now, it&#8217;s just up to you to make sure that it&#8217;s <a href="https://vocalmeet.com/live-learning-online/">your live stream</a> that those sponsors choose!</p>
<p>Let’s take a look at how to accomplish this:</p>
<h1>1. Upgrade your Stream</h1>
<p>The first step to <a href="https://vocalmeet.com/how-to-get-sponsors-for-your-next-event/">attracting sponsors</a> is to <i>work on your stream.</i></p>
<p>If your stream looks amateurish, is hard to access, or features an unstable presentation or connection, your viewership will suffer. Few viewers will tune in and even fewer will stick around! This, of course, presents a major issue for sponsors.</p>
<p>How do you avoid these issues without breaking the bank? Let’s find out!</p>
<ol>
<li aria-level="1">You can <a href="https://vocalmeet.com/live-streaming-101/">develop a professional-looking stream</a> with just a smartphone, some quality lighting (ring lights and light panels, anyone?), and a sturdy tripod. You may consider implementing an external microphone to capture high-quality audio, too.</li>
<li aria-level="1">Next, you’ll want to ensure that your connection is strong. Latency issues will drive away viewers more than most other factors–no one likes lag!</li>
<li aria-level="1">Finally, by hosting your live stream on a <a href="https://vocalmeet.com/live-streaming-and-live-events-for-associations-and-nonprofits/">reputable streaming platform</a>, you assure sponsors that viewers will be able to access the stream <i>and</i> receive the necessary support, should they need it.</li>
</ol>
<p>How about that? It’s as simple as one-two-three!</p>
<h1>2. Help Them Be Known</h1>
<p>For most sponsors, one of the most important details is <i>visibility</i>. How will viewers know that the event, the organization, or the live stream itself is sponsored?</p>
<p>With the wide variety of streaming platforms and technologies available in this market, streamers can promote their sponsors in a growing number of ways:</p>
<ul>
<li aria-level="1">Event planners can have <a href="https://vocalmeet.com/choose-the-perfect-event-speaker/">speakers</a> verbally promote the brand.</li>
<li aria-level="1">Associations can display a sponsor logo in the shot.</li>
<li aria-level="1">Sponsors can have their own dedicated segments (for instance, introducing sessions or hosting their own informative talks).</li>
<li aria-level="1">Logos can be added to the event landing page (and even overlaid in the event recording in post!).</li>
</ul>
<p>With the right live streaming partners and platform, associations can offer different levels of promotion to match the needs of their various sponsors.</p>
<h1>3. Integrate, Integrate, Integrate</h1>
<p>While some sponsors are content with having their logo posted on a live stream, there are those who would be interested in having more involvement in the organizations and the streams that they sponsor.</p>
<p>Up the ante for sponsors by including them in your event in various ways. For instance, associations can:</p>
<ul>
<li aria-level="1">Offer sponsors an exhibitor position.</li>
<li aria-level="1">Use one of their products as a central component at the event.</li>
<li aria-level="1">Include links or downloadable information about sponsors to drive engagement from viewers.</li>
</ul>
<p>Another positive about offering a variety of sponsorship options is that your organization can provide <i>tiered sponsorship levels</i>. This gives sponsors a selection to choose from, enabling them to get the right level of involvement at the right price.</p>
<p>Organizations may even want to offer an <i>a la carte </i>approach to sponsorship packages, allowing sponsors to completely customize their involvement. Display your flexibility and your value all in one go!</p>
<h1>4. Present a Thorough Plan</h1>
<p>Whether you’re reaching out to individual sponsors or presenting a blanket advertisement to attract a variety of organizations, what you need is a <em>solid event plan</em>.</p>
<p>It&#8217;s important to know and communicate your event&#8217;s purpose, its main themes, and what your audience demographics look like. Paint as clear a picture as you can in order to increase the quality and the relevance of your sponsors.</p>
<p>When searching for individual sponsors, look for those organizations that share your target audience. This will increase the stakes for them and their involvement. Consider what your values are and what themes you wish to illuminate during the event. Then, look for sponsors that align with these values and themes.</p>
<p>The consistency between association, event, and sponsor not only makes it more appealing for sponsors, but it can improve the overall experience for attendees as well!</p>
<h1>5. Extend Your Reach</h1>
<p>When it comes to sponsorships, live streamed events may look a little different than traditional events.</p>
<p>For one, the audience may be slightly different. Live streams offer a wider geographical reach than most in-person events, which means you’ll be bringing in additional viewers–some outside of your normal pull. This can provide more incentive for sponsors beyond your event&#8217;s specific location.</p>
<p>Not just this&#8211;an online setting provides the perfect opportunity to promote <i>online-related brands and products</i>. Because of this, you may even consider hosting additional sponsors; some for in-person events and some for the live stream aspect. Consider this for your tiered package approach (as outlined above!).</p>
<p>Your event’s reach doesn’t end here, however: many organizations choose to <a href="https://vocalmeet.com/what-associations-can-do-with-recorded-zoom-sessions/">reuse their live stream content:</a></p>
<ul>
<li aria-level="1">In some cases, organizations allow users to rewatch the stream for a set period of time.</li>
<li aria-level="1">Some organizations allow users to purchase viewing rights to the stream as a stand-alone course.</li>
<li aria-level="1">Further still, some associations repackage their stream content into full training programs or use them in workshops.</li>
<li aria-level="1">Some will even use snippets of a stream for marketing purposes</li>
</ul>
<p>Whatever you choose, the results are all the same: the content&#8217;s life cycle is extended.</p>
<p>For a sponsor, this can mean extended visibility and higher sponsorship value. Consider some new ways that your organization can reuse your live stream content and you might uncover some new sponsorship opportunities while you’re at it!</p>
<p><b><i>You may also like: </i></b><a href="https://vocalmeet.com/next-event-best-event/"><b>Making Sure Your Next Event is Your BEST Event</b></a></p>
<h1>Conclusion</h1>
<p>When looking to attract sponsors to your next event, don’t sleep on live streaming and the value it can bring. The relationship between associations and sponsors is bolstered by live streaming&#8217;s ability to transcend physical boundaries, extend brand exposure, and engage diverse audiences.</p>
<p>Stand out in the eyes of your potential sponsors: optimize your live stream quality, feature them prominently, integrate their presence, present a comprehensive plan, and maximize your reach. Do this and you’ll create a winning formula that not only enriches your events but also entices sponsors to choose your association’s live stream as its ideal partnership opportunity.</p>
<p>So, set the stage, roll the cameras, and <a href="https://vocalmeet.com/5-benefits-to-live-streaming-association-events/">let your live stream shine</a> as a beacon that sponsors can&#8217;t resist!</p>
<p>The post <a rel="nofollow" href="https://vocalmeet.com/attract-live-stream-sponsors/">Attracting More Sponsors: the Live Stream Appeal</a> appeared first on <a rel="nofollow" href="https://vocalmeet.com">Online Learning Solutions | Association Management System | Vocalmeet</a>.</p>
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		<title>Live Streaming 101</title>
		<link>https://vocalmeet.com/live-streaming-101/</link>
					<comments>https://vocalmeet.com/live-streaming-101/#comments</comments>
		
		<dc:creator><![CDATA[Vocalmeet]]></dc:creator>
		<pubDate>Thu, 20 Jul 2023 16:59:51 +0000</pubDate>
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		<category><![CDATA[Hub: Livestreaming]]></category>
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		<category><![CDATA[marketing]]></category>
		<category><![CDATA[networking]]></category>
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		<guid isPermaLink="false">https://vocalmeet.com/?p=9594</guid>

					<description><![CDATA[<p>Most organizations have their own way of doing things; thankfully, great live streams can be accomplished through a variety of methods–meaning there’s a strategy to suit everyone! For those who have yet to master the art of live streaming and develop their own methods, however, the process can seem daunting–and even a little overwhelming. While [&#8230;]</p>
<p>The post <a rel="nofollow" href="https://vocalmeet.com/live-streaming-101/">Live Streaming 101</a> appeared first on <a rel="nofollow" href="https://vocalmeet.com">Online Learning Solutions | Association Management System | Vocalmeet</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>Most organizations have their own way of doing things; thankfully, great live streams can be accomplished through a variety of methods–meaning there’s a strategy to suit everyone!</p>
<p>For those who have yet to master the art of live streaming and develop their own methods, however, the process can seem daunting–and even a little overwhelming. While there is no one way to build a guaranteed-successful live stream, your organization can dramatically improve its odds of triumph by following a set of tried and tested guidelines.</p>
<p>That&#8217;s where we come in! Today, we’ve compiled a list of steps that can serve as a helpful roadmap, filled with tips on where to start and what to look out for. Before long, your organization will have high-quality live streams up and running. <a href="https://vocalmeet.com/5-benefits-to-live-streaming-association-events/">Your audience will thank you for it</a>!</p>
<h1>1. Simplify Your Setup</h1>
<p>It can be tempting to go out and get the biggest and best live stream setup available, but unless you really know what you&#8217;re doing, it might be better to opt for something more simple at first. The more components your setup has, the more complex your system is, and the greater the room for error.</p>
<p>Remember, a simple setup can still generate an extremely high quality live stream if done right!</p>
<p>In the beginning, your organization should focus on mastering live stream basics. Use only the most crucial tools and components to lower your odds of facing technical errors. With enough experience over time, you’ll build a more informed understanding of what you lack and what you can upgrade in order to improve.</p>
<p><a href="https://vocalmeet.com/sometimes-more-is-better/">Remember to KISS</a>: Keep it Simple, Silly. Take things one step at a time!</p>
<h1>2. Plan, Test, Practice</h1>
<p>Long before you take your stream live, you should have a plan drawn up.</p>
<p>Think:</p>
<ul>
<li aria-level="1">What parts of the event will be streamed?</li>
<li aria-level="1">Where will the cameras be positioned?</li>
<li aria-level="1">Does the lighting look good from every (filmed) angle?</li>
<li aria-level="1">Does the audio pick up clearly on every camera?</li>
<li aria-level="1">Who is operating what equipment, and when?</li>
</ul>
<p>Be sure to check each piece of equipment that you plan to use, and do a rehearsal “test run” before starting up the live stream engines. It&#8217;s also wise to try the stream out on multiple devices to see how everything looks and runs before going live.</p>
<p>Finally, it&#8217;s not a bad idea to have a backup plan in place should anything go wrong. Even a quality smartphone or two can do in a pinch!</p>
<h1>3. Getting Connected</h1>
<p>Your internet connection and choice of streaming methods are every bit as important as the technical setup itself.</p>
<p>Assuming you&#8217;re using the internet, it&#8217;s always best to use a <i>wired </i>connection whenever possible. WiFi is convenient, but if it blips, you could encounter problems. It’s also good practice to set up an isolated connection so that no other users can interrupt your connection.</p>
<p>When deciding on the quality to generate for the stream, you&#8217;ll need to know a few things:</p>
<ul>
<li aria-level="1">What bandwidth is available to you?</li>
<li aria-level="1">How many attendees are expected?</li>
<li aria-level="1">How long is the stream?</li>
</ul>
<p>Generally, you&#8217;ll want a bandwidth that is <b>two times</b> that of the desired stream bitrate.</p>
<h1>4. Changing the View</h1>
<p>Depending on the technology you have available to you, your live stream could benefit from multiple camera angles and perspectives.</p>
<p>If you have the resources, try setting up different cameras to catch different aspects of the presentation. With a video switcher, you can move between cameras with the click of a button. You can also create presets on the switcher to catch more unique and dynamic shots, including things like:</p>
<ul>
<li aria-level="1">Microphone closeups</li>
<li aria-level="1">Projector screen views</li>
<li aria-level="1">A Q&amp;A angle</li>
<li aria-level="1">Even the audience!</li>
</ul>
<p>The type of switcher you use is completely up to your personal preferences and budget–there’s one to suit every association, so don’t be afraid to look into them.</p>
<p>No matter the tools you choose, presenting a variety of camera angles and perspectives can break up the monotony of a single shot and give the audience a more dynamic experience. This can go a long way in simulating actually being present at the event as well–<a href="https://vocalmeet.com/boredom-is-the-enemy/">making viewers feel more engaged</a> and “in the moment”!</p>
<h1>5. The Skinny on Encoding</h1>
<p>Encoding is the process of turning a recording into a live stream. The technology used to do this varies considerably. Your organization may choose between a free encoder, software, or hardware. Before you choose one method, look into the pros and cons of each and decide on which would be the best fit for your organization and event.</p>
<p>You&#8217;ll also need to decide how you want the streams transcoded to your viewers: do it yourself onsite, or have another organization take care of it offsite?</p>
<p>Many streaming services now allow you to submit a single stream at the highest possible bitrate and then permit viewers to choose their preferred quality. As always, consider your audience and what would work best for them.</p>
<h1>6. Start Early and End Effectively</h1>
<p>One of the best ways to ensure that viewers join the live stream on time is to start the stream before the actual event is set to begin. Open the virtual room ten or fifteen minutes early and let your audience join and get comfortable. You can even chat with participants while you wait!</p>
<p>Additionally, if your stream doesn&#8217;t start until the last possible minute, you shouldn&#8217;t expect viewers to join early. While some early visitors may wait patiently for a stream to start, a blank screen or a black screen may give them the impression that your live stream is experiencing technical difficulties. Instead, give early visitors a sign that you are on schedule. You could:</p>
<ul>
<li aria-level="1">Stream the empty stage</li>
<li aria-level="1">Stream a graphic indicating the stream will begin soon</li>
<li aria-level="1">Talk with early joiners (like a pre-show meet and greet!)</li>
</ul>
<p>Whatever method you choose, letting your audience in early and notifying them of the event start time will ensure that everyone is ready to go when you are.</p>
<p>When it comes time to end the stream, you should avoid the fade-to-black method. The period after a stream ends is a great opportunity to present a call to action, such as encouraging members to sign up for the next event or directing viewers to your organization&#8217;s website.</p>
<p>But wait, there’s more! Many stream locations also provide a video replay, which allows viewers to rewatch the stream to catch up on anything they missed–a great way to help your audience to get the most out of your event.</p>
<h1>7. Record and Store all Content</h1>
<p>While you may not want to live stream <i>everything</i> at your event, if you have the technology and the cameras available, it can be incredibly beneficial to record each session. You never know when something will become useful, and storing the additional video shouldn&#8217;t take up too much space. Remember: it’s better to have it and not need it than to need it and not have it!</p>
<p>After the event, you can look into various ways of repurposing the content or adding the material to other areas. You may want to <a href="https://vocalmeet.com/what-associations-can-do-with-recorded-zoom-sessions/">turn recorded sessions into on-demand webinars</a> for your association (which can help you earn more non-dues revenue!) or cut it into snippets to help market your association and promote future events.</p>
<p>Finally, these recordings can also give your organization plenty of test material to see what works and what doesn&#8217;t, helping you improve your future live streams. The more streams you host, the more experience you’ll gain, and the better value you (and your members!) will reap from it.</p>
<p><b><i>You may also like: </i></b><a href="https://vocalmeet.com/why-video-is-the-best-medium/"><b>We’re All Watching: Why Video is the Most Engaging Medium</b></a></p>
<h1>Conclusion</h1>
<p>In the end, mastering the art of live streaming requires a little planning, a bit of technical know-how, and a solid commitment to delivering high-quality content to your audience. By following the steps above, hosting lots of informative streams, and improving your approach with every event you throw, you’ll soon be leading engaging and <a href="https://vocalmeet.com/boost-revenue-potential-with-live-streaming/">successful live streams</a> that captivate and connect with your audience!</p>
<p>&nbsp;</p>
<h2>Sources</h2>
<div>
<p>Live Streaming Tips: The Dos and Don’ts. (2018, January 31). Retrieved from Epiphan Video website: https://www.epiphan.com/blog/live-streaming-dos-and-donts/</p>
<p>Orlin, J. (2014, July 1). 10 Best Practices for Live Streaming Production. Retrieved August 27, 2021, from Streaming Media Magazine website: https://www.streamingmedia.com/Articles/Editorial/Featured-Articles/10-Best-Practices-for-Live-Streaming-Production-97980.aspx?utm_content=6767011&amp;utm_medium=social&amp;utm_source=twitter</p>
<p>Sheldrick, J. (2020, March 31). 21 live streaming tips every content creator needs to hear. Retrieved from Epiphan Video website: https://www.epiphan.com/blog/streaming-tips/</p>
</div>
<p>The post <a rel="nofollow" href="https://vocalmeet.com/live-streaming-101/">Live Streaming 101</a> appeared first on <a rel="nofollow" href="https://vocalmeet.com">Online Learning Solutions | Association Management System | Vocalmeet</a>.</p>
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		<title>Boosting Your Revenue Potential with Live Streamed Events</title>
		<link>https://vocalmeet.com/boost-revenue-potential-with-live-streaming/</link>
					<comments>https://vocalmeet.com/boost-revenue-potential-with-live-streaming/#comments</comments>
		
		<dc:creator><![CDATA[Vocalmeet]]></dc:creator>
		<pubDate>Tue, 11 Jul 2023 17:05:36 +0000</pubDate>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Industry News]]></category>
		<category><![CDATA[Vocalmeet Industry Insights]]></category>
		<category><![CDATA[associations]]></category>
		<category><![CDATA[Best Practice]]></category>
		<category><![CDATA[continuing education]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[events]]></category>
		<category><![CDATA[Hub: Livestreaming]]></category>
		<category><![CDATA[hybrid event]]></category>
		<category><![CDATA[livestreaming]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[networking]]></category>
		<category><![CDATA[non-dues revenue]]></category>
		<category><![CDATA[online event]]></category>
		<category><![CDATA[sponsorships]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[vocalmeet]]></category>
		<category><![CDATA[webinar]]></category>
		<guid isPermaLink="false">https://vocalmeet.com/?p=9589</guid>

					<description><![CDATA[<p>In today&#8217;s digital landscape, audiences are increasingly expecting that their member-based organizations offer live streams of their events. Thankfully, advances in the field have made it so that people can better access events of all kinds–from international conferences to simple meetings and workshops–and interact with them from anywhere in the world. From a business standpoint, [&#8230;]</p>
<p>The post <a rel="nofollow" href="https://vocalmeet.com/boost-revenue-potential-with-live-streaming/">Boosting Your Revenue Potential with Live Streamed Events</a> appeared first on <a rel="nofollow" href="https://vocalmeet.com">Online Learning Solutions | Association Management System | Vocalmeet</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>In today&#8217;s digital landscape, audiences are increasingly expecting that their member-based organizations offer live streams of their events.</p>
<p>Thankfully, advances in the field have made it so that people can better access events of all kinds–from international conferences to simple meetings and workshops–and interact with them from anywhere in the world.</p>
<p>From a business standpoint, live streams allow associations to diversify their offerings and better accommodate their members.</p>
<p>Despite all this, some organizations have yet to adopt live streams for their events. Some may worry about the initial start up costs or the learning curve. Some may wonder if live streaming is really for them.</p>
<p>The truth is, live streaming can make an impact for most associations, and they suit <a href="https://vocalmeet.com/how-to-offer-hands-on-training-courses-online/">virtually every kind of event</a>. They can bring in new revenue streams and give some of your already established streams a nice boost.</p>
<p>Today, we&#8217;ll be looking at some of the ways live streams can benefit your organization!</p>
<h1>1. Boost Your Online Attendance</h1>
<p>In general, live streams give your would-be event attendees more options when attending.</p>
<p>Research indicates that digital attendance <i>doesn&#8217;t </i>cut into physical attendance. In other words, if an attendee can attend an in-person event, they usually will. If anything, live streams typically increase in-person attendance in future years, as approximately one-third of digital attendees will attend the physical event the following year.</p>
<p>Think of it like this: live streams give digital attendees a taste of what you offer. Live streams also provide a <a href="https://vocalmeet.com/top-five-reasons-make-event-hybrid/">useful alternative</a> for those restricted by time, cost, and distance (among other things).</p>
<p>This isn’t all, however; live streams also bring in a new and dedicated audience altogether. Live streams have the ability to bypass geographical restrictions and expand audiences. They can cater to different personality types and those in situations that may limit their physical attendance. Live streams are accessible to anyone with a computer, phone, or tablet!</p>
<p>To find the best live stream attendance pricing, consider the value of the streamed content compared to the in-person event.</p>
<h1>2. Offer Online Specials</h1>
<p>Once your organization has committed to running live streams, you can develop an entirely new line of product and service offers for your virtual audience. This can include anything from discounted attendance on future live streams to online-only offers, such as access to online workshops and training programs.</p>
<p>You may even decide to offer online specials with your live stream partners, sponsors, and advertisers! Revenue from any resulting conversions can be split in whatever way you and your collaborators see fit.</p>
<p>Another option to consider is offering group specials for larger groups attending your stream. While this can (and should!) be offered for in-person events as well, live streams have the benefit of a much greater reach. After all, people can join the stream without having to commit a great deal of time or energy. This also allows your organization to consider a much larger pool of potentially interested groups!</p>
<p>With the right marketing strategy and discount program, your next live stream may see a big spike in attendance.</p>
<h1>3. Increase Your Advertising and Sponsorships</h1>
<p>In addition to ticket revenues, sponsorships and advertisements are probably the biggest non-dues revenue generators for live streams.</p>
<p>When broadcast across the digital landscape, events take on a different shape. They may appeal to new sponsors and advertisers now: those who wish to promote a digital product or brand and/or those who wish to reach an online audience. This can open a lot of doors for additional opportunities and revenue streams!</p>
<p>Furthermore, your event sponsors and advertisers get to stretch the shelf life of their investment through the very nature of live streams. After all, if you’re live streaming your event, <a href="https://vocalmeet.com/what-associations-can-do-with-recorded-zoom-sessions/">it only makes sense to keep a recording of the stream</a>!</p>
<p>Consequently, recorded events can be played back at later dates on-demand and used in various ways long after the physical event ended. This means that your sponsors and advertisers get to show up on-screen again and again with every playback!</p>
<p>Additionally, like with an in-person event, live stream planners can offer their sponsors and advertisers different integration opportunities. With a clear understanding of how your event will be displayed live and how it will be used in the future, your organization can offer multi-tiered advertising packages–netting you a number of revenue streams in the process!</p>
<h1>4. Gain New Partners and Exhibitors</h1>
<p>The addition of an online audience can lead to new partnerships and financial opportunities.</p>
<p>If your organization can demonstrate that live streams have broadened your audience and consumer base or expanded your geographical reach, it&#8217;s quite possible that more organizations will see value in working with you and participating in your events. Not only can this lead to increased investment and involvement in the in-person events, but some new partners (for instance, those advertising virtual services) may look to be solely integrated in your live streams!</p>
<p>To make the most of these possible new avenues, it&#8217;s important to consider what your live stream audience will see or be interested in that the in-person audience will not. Perhaps you may want to partner with <a href="https://vocalmeet.com/live-streaming-and-live-events-for-associations-and-nonprofits/">organizations that offer live streaming and other relevant technology</a>.</p>
<p>Consider broadcasting unique interviews or behind-the-scenes looks at specific vendors and exhibitors. Find ways of providing partners with broader exposure, and you’ll attract more in-depth investments in return!</p>
<h1>5. Create New (and Repackaged) Material</h1>
<p>While the majority of the appeal for a live stream is the accessibility in real-time, your content can still offer a great deal of value after the event ends. And, the more ways your organization can think to reuse this content, the more revenue streams you&#8217;ll open with it!</p>
<p>For example, <a href="https://vocalmeet.com/what-associations-can-do-with-recorded-zoom-sessions/">recorded workshops or presentations may be reused as part of a training program</a>. You may develop a workshop series by pairing new content with workshops from past events.</p>
<p>Over time, your cache of recorded content will make for more varied package opportunities, allowing your organization to present offers by theme, speaker, goal–whatever you can think of! Build a solid backlog of content and you’ll be prepared for whatever trends your industry throws at you.</p>
<h1>6. Attract Future Attendees</h1>
<p>There’s no set way to benefit from live streams or the content they bring. Think outside the box when looking for new avenues of opportunity–especially when it comes to marketing for your next event!</p>
<p>For instance, your organization may decide to rebroadcast one of its previous events.Though the <i>live</i>-ness of the stream has come and gone, those who missed out the first time will get a second chance, and everyone will get the opportunity to see what the hype is about.</p>
<p>For best results, consider making the new broadcast accessible only for a limited period of time, and be sure to monetize it. You can even offer it at a discounted price compared to the original to increase its allure.</p>
<p>A rebroadcast can be an extremely effective promotional tool for upcoming events, giving potential attendees a look at what took place in prior years (and thus, a look at the kind of quality they can expect in the future).</p>
<p>You can even cut segments out and upload them to your association’s social media accounts like commercials!</p>
<p><b><i>You may also like: </i></b><a href="https://vocalmeet.com/why-video-is-the-best-medium/"><b>We’re All Watching: Why Video is the Most Engaging Medium</b></a></p>
<h1>Conclusion</h1>
<p>Overall, the live streaming of events can be an incredibly valuable tool for member-based organizations.</p>
<p>By embracing live streams, associations can expand their reach and attract a global audience, increasing online attendance and engagement. Moreover, the ability to offer online specials and better integrate advertising and sponsorships into live streamed events opens up new revenue streams and partnership opportunities. Live streaming also allows organizations to create new content and packages for members, increasing value and helping attract attendees to future events.</p>
<p>Help your association grow and succeed in this ever-evolving digital landscape: consider live streaming your next event!</p>
<p>&nbsp;</p>
<h2>Sources</h2>
<div>
<p>Eventbrite. (2017, April 5). Why Events Can’t Afford to Ignore Livestreaming. Retrieved August 27, 2021, from Eventbrite Blog website: https://www.eventbrite.com/blog/why-events-cant-afford-to-ignore-livestreaming-ds00/</p>
<p>Eventsforce. (2020, June 5). Top 5 Considerations for Your Association’s Virtual and Hybrid Events. Retrieved August 27, 2021, from Eventsforce website: https://www.eventsforce.com/blog/how-live-streaming-events-can-help-associations-boost-revenue-and-membership-engagement/</p>
<p>Test, A. (2017, August 23). Live Streaming ROI: the Benefits of Broadcasting Your Conference. Retrieved from Meeting Tomorrow website: https://meetingtomorrow.com/blog/benefits-of-live-streaming-events/</p>
<p>Test, A. (2018, November 28). 4 Keys to Maximizing Your Sponsorship Strategy. Retrieved August 27, 2021, from Meeting Tomorrow website: https://meetingtomorrow.com/blog/maximize-event-sponsorship/</p>
<p>Wilbert, M. (2021, August 3). How to Make Money Streaming: 11 Ways to Generate Revenue from Video. Retrieved from Dacast website: https://www.dacast.com/blog/11-ways-generate-revenue-live-streaming/</p>
</div>
<p>The post <a rel="nofollow" href="https://vocalmeet.com/boost-revenue-potential-with-live-streaming/">Boosting Your Revenue Potential with Live Streamed Events</a> appeared first on <a rel="nofollow" href="https://vocalmeet.com">Online Learning Solutions | Association Management System | Vocalmeet</a>.</p>
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		<title>How to Calculate LMS ROI for Associations: Revenue, Cost Savings, and Continuing Education</title>
		<link>https://vocalmeet.com/roi-101-calculate-the-return-of-an-lms/</link>
					<comments>https://vocalmeet.com/roi-101-calculate-the-return-of-an-lms/#comments</comments>
		
		<dc:creator><![CDATA[Vocalmeet]]></dc:creator>
		<pubDate>Thu, 02 Feb 2023 17:00:43 +0000</pubDate>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Industry News]]></category>
		<category><![CDATA[Vocalmeet Industry Insights]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[associations]]></category>
		<category><![CDATA[Best Practice]]></category>
		<category><![CDATA[Cost Savings]]></category>
		<category><![CDATA[e-learning]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[Hub: Revenue Generation]]></category>
		<category><![CDATA[LMS]]></category>
		<category><![CDATA[non-dues revenue]]></category>
		<category><![CDATA[organization]]></category>
		<category><![CDATA[return on investment]]></category>
		<category><![CDATA[revenue]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[vocalmeet]]></category>
		<guid isPermaLink="false">https://vocalmeet.com/?p=9380</guid>

					<description><![CDATA[<p>Updated May 7, 2026 As the leader of a member-based organization, you know that investing in the right tools can make all the difference when it comes to boosting member engagement. In today’s digital age, many organizations are turning to learning management systems (LMS) to provide continuing education (CE) programs for their members. But how [&#8230;]</p>
<p>The post <a rel="nofollow" href="https://vocalmeet.com/roi-101-calculate-the-return-of-an-lms/">How to Calculate LMS ROI for Associations: Revenue, Cost Savings, and Continuing Education</a> appeared first on <a rel="nofollow" href="https://vocalmeet.com">Online Learning Solutions | Association Management System | Vocalmeet</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><em>Updated May 7, 2026</em></p>
<p>As the leader of a member-based organization, you know that investing in the right tools can make all the difference when it comes to <a href="https://vocalmeet.com/3-strategies-to-boost-member-engagement-online/">boosting member engagement.</a></p>
<p>In today’s digital age, many organizations are turning to<a href="https://vocalmeet.com/learning-management-systems-for-associations-an-overview/"> learning management systems (LMS)</a> to provide continuing education (CE) programs for their members. But how do you know if investing in an LMS is worth it?</p>
<p>The answer lies in calculating your projected <a href="https://onlinedegrees.siu.edu/programs/business/mba/finance/importance-of-roi-in-decision-making/">return on investment (ROI)</a>: the measurement of how much value you gain compared to what you spend.</p>
<p>Calculating the ROI for an LMS, however, is not a one-size-fits-all equation; every organization will have different results depending on its needs. Results will depend on factors like course pricing, member participation, staff capacity, implementation costs, and overall system adoption.</p>
<p>In this article, we’re giving you a quick refresh of why it’s important to understand your technology’s ROI and, of course, how to do it yourself!</p>
<h2><span style="color: #0041a2;"><b>Key Takeaways</b></span></h2>
<ul>
<li aria-level="1"><span style="color: #0041a2;"><b>ROI projections support smarter decisions </b></span>
<ul>
<li aria-level="2"><span style="color: #0041a2;">Estimating potential return helps clarify whether a learning management system (LMS) aligns with financial priorities, operational needs, and long-term goals. </span></li>
</ul>
</li>
<li aria-level="1"><span style="color: #0041a2;"><b>Non-dues revenue is only part of the picture</b></span>
<ul>
<li aria-level="2"><span style="color: #0041a2;">Course sales matter, but so do hidden cost reductions like staff time savings, tool consolidation, automation, stronger analytics, and easier reporting. </span></li>
</ul>
</li>
<li aria-level="1"><span style="color: #0041a2;"><b>ROI will vary by organization </b></span>
<ul>
<li aria-level="2"><span style="color: #0041a2;">Pricing, participation, staff capacity, setup approach, and workflows all shape results. Treat ROI as a strategic estimate, not a guaranteed outcome.</span></li>
</ul>
</li>
<li aria-level="1"><span style="color: #0041a2;"><b>The right LMS fit matters</b> </span>
<ul>
<li aria-level="2"><span style="color: #0041a2;">Ease of use, relevant features, scalability, and continuing education (CE) support all affect adoption, engagement, and long-term value. </span></li>
</ul>
</li>
<li aria-level="1"><span style="color: #0041a2;"><b>Look past upfront costs </b></span>
<ul>
<li aria-level="2"><span style="color: #0041a2;">A full analysis should include implementation, training, integrations, and management, along with gains in efficiency, automation, engagement, and scalability. </span></li>
</ul>
</li>
<li aria-level="1"><span style="color: #0041a2;"><b>A strong LMS supports both delivery and growth </b></span>
<ul>
<li aria-level="2"><span style="color: #0041a2;">A good LMS can improve engagement, simplify operations, and support long-term scalability. </span></li>
</ul>
</li>
</ul>
<h1>ROI (And Why It Matters)</h1>
<p>The fundamental formula for an ROI is as follows:</p>
<p><span style="color: #0041a2;"><b>ROI = [(Revenue &#8211; Investment) / Investment] x 100</b></span></p>
<p>Basically, it measures an investment’s profitability, providing a clear picture of the potential return relative to the investment cost (Southern Illinois University, 2024).</p>
<p>But why should you bother getting into the nitty-gritty calculation of your LMS? As it turns out, investing in technology creates a solid foundation for your organization’s growth!</p>
<p>In an article published by Wilcox (2025), “The Real ROI of Investing in Technology: Beyond the Numbers”, a successful digital transformation gives organizations the long-term boost they need to lead their industry. It improves financial performance, overall agility, and member satisfaction.</p>
<p>Crunching the numbers can therefore help determine whether investing in a quality LMS is the right move for you. Calculating ROI turns a simple math equation into a clear, strategic roadmap for your organization. By understanding the value of a tool, you can confidently adopt new technology and position yourself for a competitive advantage.</p>
<h1><b>Calculating the ROI of Your LMS</b></h1>
<p>Now that we’ve quickly brushed through what an ROI is and its importance, let’s look at how that specifically applies to an LMS investment.</p>
<p>The basic formula for calculating the ROI of investing in an LMS for continuing education programs is as follows:</p>
<p><span style="color: #0041a2;"><b>LMS ROI = [((Average Course Price x Annual Enrollments) + (Members Influenced by LMS x Membership Fee x Attribution %) + Cost Savings &#8211; LMS Investment) / LMS Investment] x 100 </b></span></p>
<p>Now, this may look complicated, so let’s break it down step by step:</p>
<ul>
<li aria-level="1"><b>Average course price</b>: the cost of a typical course in your catalogue.</li>
<li aria-level="1"><b>Annual enrollments</b>: how many course registrations you receive/expect to receive in a year. This figure includes enrollments across your full course catalogue.</li>
<li aria-level="1"><b>Members influenced by the LMS: </b>this represents the estimated number of members whose renewal, engagement, or participation is positively impacted by your learning platform.</li>
<li aria-level="1"><b>Membership Fee</b>: the cost of your annual membership fee.</li>
<li aria-level="1"><b>Attribution %:</b> how much you attribute renewals/member registrations to the LMS and its offerings as a percentage. This will determine how much of the membership fee should be included in the ROI calculation.
<ul>
<li aria-level="2">If your CE is one of the main membership benefits for your organization (or a regulatory requirement!), you will likely opt for a high attribution percentage.</li>
<li aria-level="2">If your CE is a nice benefit but not the main draw of your organization, you may choose to go with a lower attribution percentage.</li>
</ul>
</li>
</ul>
<ul>
<li aria-level="1"><b>Cost savings</b>: the amount saved by using an LMS. This can include savings gained from consolidating separate tools and freeing up staff time.</li>
</ul>
<ul>
<li aria-level="1"><b>LMS investment</b>: the total cost of acquiring, implementing, and maintaining the LMS.</li>
</ul>
<p>For a more complete picture, you’ll want to break the investment down over time (ideally across the full length of your contract).</p>
<p>The first year on a new system will typically carry higher upfront costs due to implementation. After that, expenses are usually tied to ongoing platform use, maintenance, and any add-on services (such as end-user technical support).</p>
<p>Using a 3-year contract as an example, the formula would be as follows:</p>
<p><span style="color: #0041a2;"><b>3-Year LMS ROI = [((Total Course Revenue + LMS-Attributed Membership Revenue + Total Cost Savings) &#8211; Total 3-Year LMS Investment) / Total 3-Year LMS Investment] x 100</b> </span></p>
<h1>Let’s Try It!</h1>
<p>Let’s say you run a health organization with about <b>8,000 members</b>. Members need continuing education credits to maintain their professional standing, and your organization wants to use a learning management system (LMS) to deliver on-demand courses.</p>
<p>After reviewing your current programs, you estimate:</p>
<ul>
<li aria-level="1">You’ll offer about <b>20 courses</b> on the platform</li>
<li aria-level="1">The average course price will be <b>$50</b></li>
<li aria-level="1">You expect about <b>6,000 paid enrollments per year</b></li>
<li aria-level="1">After course production, speaker, marketing, and administrative costs, you estimate a <b>50% net margin</b></li>
</ul>
<p>This gives you:</p>
<p><span style="color: #0041a2;"><b>$50 × 6,000 enrollments = $300,000 </b>in gross annual course revenue</span></p>
<p>With a 50% net margin:</p>
<p><span style="color: #0041a2;"><b>$300,000 × 50% = $150,000</b> in net annual course revenue</span></p>
<p>Because continuing education is an important member benefit (and, in your case, a regulatory requirement), you also estimate that the LMS will influence retention or renewal for about <b>3,000 members</b>. Your annual membership fee is <b>$150</b>, but you only attribute <b>10%</b> of that value to the LMS.</p>
<p><span style="color: #0041a2;"><b>3,000 members x $150 x 10% = $45,000 </b>in LMS-attributed membership revenue per year</span></p>
<p>Next, you estimate cost savings. By streamlining credit tracking, course administration, reporting, and event registration, the LMS could save about <b>$45,000 per year</b> in staff time and tool consolidation.</p>
<p>Finally, your vendor quotes:</p>
<ul>
<li aria-level="1"><b>$25,000</b> for implementation</li>
<li aria-level="1"><b>$60,000 per year</b> for the platform</li>
</ul>
<p>Over a 3-year contract, your total LMS investment is:</p>
<p><span style="color: #0041a2;"><b>$25,000 + ($60,000 x 3) = $205,000</b></span></p>
<p>Now, plug those numbers into the 3-year formula:</p>
<p><span style="color: #0041a2;"><b>3-Year LMS ROI = [((450,000 + 135,000 + 135,000) &#8211; 205,000) / 205,000] x 100</b></span></p>
<p><span style="color: #0041a2;"><b>3-Year LMS ROI = 251.22%</b></span></p>
<p>In this example, your preferred LMS delivers a strong return because it supports continuing education revenue, helps retain members, and reduces administrative costs over time.</p>
<p>But what if you want to see the value in dollar terms? Simple: your net return is as follows:</p>
<p><span style="color: #0041a2;"><b>Total Gains &#8211; Total Investment</b></span></p>
<p>In this case, that works out to:</p>
<p><span style="color: #0041a2;"><b>($450,000 + $135,000 + $135,000) &#8211; $205,000 = $515,000</b></span></p>
<p>So, all in all, for every $1 invested, your organization would receive approximately $3.51 in total return.</p>
<h1>Things to Consider</h1>
<p>Of course, revenue is only one part of the equation. An LMS can also add value by helping your team save time, reduce manual tracking, automate certificate issuance, manage CE credits, and access clearer reporting. These benefits may not always show up as direct course revenue, but they can still make a real difference in your overall return. (That’s why we have a “savings” section in the formula!)</p>
<p>There are a few key things to consider before investing in an LMS:</p>
<ul>
<li><b>Suitability:</b> Ensure that the LMS you choose is the right fit for your organization. You need to make sure that it can offer the <a href="https://vocalmeet.com/7-universally-crucial-features-for-your-new-lms/">features and tools</a> you need to successfully implement your continuing education programs.</li>
<li><b>Intuitive navigation: </b>Your LMS should be <a href="https://vocalmeet.com/why-legal-associations-should-care-about-their-website/">easy for members to use</a>. If your members can’t find their way around, they won’t use it, and you won’t get a high ROI.</li>
<li><b>Budget: </b>It makes sense, after all: everything comes down to cost! This is where the ROI calculation comes in: if the expected costs exceed the expected benefits, it may be time to rethink the investment, adjust your approach, or look for a better fit.</li>
</ul>
<p>You should also consider the <i>full </i>cost of the LMS, not just the annual subscription price. This can include both optional and mandatory items, such as:</p>
<ul>
<li aria-level="1">Data migration</li>
<li aria-level="1">Implementation</li>
<li aria-level="1">Staff training</li>
<li aria-level="1">Support</li>
<li aria-level="1">Integrations</li>
<li aria-level="1">Time spent managing the system</li>
</ul>
<p>On the benefits side, you want to think about more than simple course sales. Consider whether the LMS can:</p>
<ul>
<li aria-level="1">Save administrator time</li>
<li aria-level="1">Improve CE tracking</li>
<li aria-level="1">Issue certificates faster</li>
<li aria-level="1">Support member engagement</li>
<li aria-level="1">Provide comprehensive reports</li>
</ul>
<h2><b>Conclusion</b></h2>
<p>Investing in a solid LMS can be a great way to get the most out of your continuing education programs. By calculating your ROI and taking the time to find the right fit, you can ensure that you get the most out of your investment. And, by arming your organization with the right tools, you’ll be able to <a href="https://vocalmeet.com/continuing-education-inside-and-out/">offer your members a learning experience</a> that’ll keep them coming back for more!</p>
<p><a href="https://vocalmeet.com/contact/"><img decoding="async" loading="lazy" class="alignnone wp-image-10349 size-full" src="https://vocalmeet.com/wp-content/uploads/2023/01/CTA-Contact-Us-LMS2.png" alt="" width="1077" height="613" srcset="https://vocalmeet.com/wp-content/uploads/2023/01/CTA-Contact-Us-LMS2.png 1077w, https://vocalmeet.com/wp-content/uploads/2023/01/CTA-Contact-Us-LMS2-300x171.png 300w, https://vocalmeet.com/wp-content/uploads/2023/01/CTA-Contact-Us-LMS2-1024x583.png 1024w, https://vocalmeet.com/wp-content/uploads/2023/01/CTA-Contact-Us-LMS2-768x437.png 768w, https://vocalmeet.com/wp-content/uploads/2023/01/CTA-Contact-Us-LMS2-810x461.png 810w, https://vocalmeet.com/wp-content/uploads/2023/01/CTA-Contact-Us-LMS2-560x319.png 560w, https://vocalmeet.com/wp-content/uploads/2023/01/CTA-Contact-Us-LMS2-120x68.png 120w" sizes="(max-width: 1077px) 100vw, 1077px" /></a></p>
<h1><b>References</b></h1>
<p>Southern Illinois University. (2024, June 20). <i>Discover the Importance of ROI for Business Decision-Making</i>. SIU Carbondale. <a href="https://onlinedegrees.siu.edu/programs/business/mba/finance/importance-of-roi-in-decision-making/">https://onlinedegrees.siu.edu/programs/business/mba/finance/importance-of-roi-in-decision-making/</a></p>
<p>Wilcox, S. (2025, April 7). <i>The Real ROI of Investing in Technology: Beyond the Numbers</i>. Bluetread.com. <a href="https://www.bluetread.com/posts/the-real-roi-of-investing-in-technology-beyond-the-numbers">https://www.bluetread.com/posts/the-real-roi-of-investing-in-technology-beyond-the-numbers</a></p>
<p>&nbsp;</p>
<p>The post <a rel="nofollow" href="https://vocalmeet.com/roi-101-calculate-the-return-of-an-lms/">How to Calculate LMS ROI for Associations: Revenue, Cost Savings, and Continuing Education</a> appeared first on <a rel="nofollow" href="https://vocalmeet.com">Online Learning Solutions | Association Management System | Vocalmeet</a>.</p>
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