Into the Dragon’s Den: How Association Leaders Can Have Successful Board Meetings

The purpose of most board meetings is to tap into the operational health of an association and to ensure that everything is organized and aligned moving forward. Despite handling incredibly important matters and making major decisions that can impact the future of the association, board meetings can become rather stale and/or ineffective if the organizers […]

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Associations and Money: How to Generate More Revenue in a Changing World

For most associations, increasing revenue often comes down to increasing memberships or completely altering the way the organization operates by decreasing costs. While some changes will inevitably have to be made to keep up with a changing world, there are ways to increase revenue without completely reshaping your association. While non-dues revenues are different from […]

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Why Associations Should Use One Platform for On-Demand and Live Events

  As more associations move their events online, and members become more comfortable with attending online sessions, the next step is for associations to focus on streamlining their online content. With only a handful of online sessions, associations could perhaps get away with posting one-off events on their website, while managing registrations and payments manually. […]

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10 Tips for Hosting Engaging Virtual Events for Associations

  It is no surprise that in-person events and conferences require a lot of time due to the meticulous planning and execution needed for a successful event. In addition, extensive advertising and promotions are a must in order for associations to maximize their return on investment. Hosting virtual events is no different, with one additional […]

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The Why and The How of Online Events and Conferences

  In-person events such as seminars, conferences and conventions, have long been the staple of associations’ non-dues revenue streams. In fact, as much as 41% consider it their most valuable source of ancillary earnings, according to Association Adviser. Organized properly, they can certainly help diversify revenue, create necessary brand recognition and member loyalty. However, in-person […]

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Never Stop Learning: Continuing Education Inside and Out

  Offering continuing education courses can be a strong addition to any association’s membership offerings. Gaining access to courses and certifications gives professionals another reason to join your association and even more reasons to renew their membership. These can all lead to increases in non-dues revenue. In addition, offering continuing education courses can have many […]

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How Associations Can Benefit From Social Media

  Social media can yield many benefits for an association. In the marketing world, social media represents one of the strongest tools available. Utilizing this avenue can create more brand awareness than traditional advertising, increase traffic to your website, and help improve conversion rates for visitors and consumers. Yet there’s more to social media than […]

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Money! That’s What We Want: How to Secure Your Online Payment Systems

  Online payments have gone way beyond merely a modern convenience. Simple and quick online payments are a necessity for many associations. This requires getting access to some very personal and important information. With so many payments coming through online, security and privacy are of the utmost importance. Security breaches can lead to significant financial […]

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Don’t Get Blinded by the Spotlight: How to Make the Perfect Presentation

  Making a great presentation is no easy task. Every event differs significantly, with audience expectations, tone, venue and many other factors that can change or impact each presentation. Even getting on the stage in front of people is a challenge. In fact, public speaking ranks as the biggest fear for most people. But there’s […]

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I Am the Shield that Guards: Tips on How to Protect your Association from Ransomware

  Ransomware poses serious risks to associations and its members. These attacks come from malware, infect the system, and encrypt an association’s data, blocking anyone without the encryption key from accessing their information. The perpetrators of these attacks then demand a ransom of some kind, usually a sum of money, in return for the key. […]

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