The 4 Strategic Plans Your Association Needs to Survive and Thrive in 2021 and Beyond – Webinar

The global pandemic has created unprecedented challenges and unexpected opportunities. Some of these opportunities can be found in the way we engage members, in the way we grow our non-dues revenue, and in the way we choose and streamline our technologies. That said, to act on these opportunities effectively, your strategic plan needs to connect […]

Read more

Helpful Tips for an Association Membership Manager

A membership manager has multiple tasks and wears a variety of hats, but the essence of their job is to drive engagement with the association and grow membership. They need to use their knowledge of the industry including trends, member needs and tendencies, and available opportunities–to create interest in their association. For obvious reasons, these […]

Read more

Keeping Members on Your Association’s Website

Capturing the interest of members both new and old is one of the most important goals for any association; however, it’s not enough to just create interest. To drive successful and continuous engagement, associations need to take their audience from the initial contact all the way to their goal– whether that goal be information, a […]

Read more

How Can Associations Ensure That Members Know Their Benefits

There are reasons why members join an association in the first place and reasons why they renew. If members know about and use all the benefits that come with their membership, it’s far more likely that they will find the membership valuable. Having a great membership package can lead to more engagement, more loyalty, and […]

Read more

How Association Leaders Can Have Successful Board Meetings

The purpose of most board meetings is to tap into the operational health of an association and to ensure that everything is organized and aligned moving forward. Despite handling incredibly important matters and making major decisions that can impact the future of the association, board meetings can become rather stale and/or ineffective if the organizers […]

Read more

How to Generate More Revenue in a Changing World

For most associations, increasing revenue often comes down to increasing memberships or completely altering the way the organization operates by decreasing costs. While some changes will inevitably have to be made to keep up with a changing world, there are ways to increase revenue without completely reshaping your association. While non-dues revenues are different from […]

Read more

1 2