4 Best Practices To Increase Member Engagement

  Without members, associations can’t exist. Without engaged members, associations can’t flourish. Unfortunately, belonging to an association might not be a priority for some professionals. They might ask themselves “why should I care about belonging to an association?” The simple answer is opportunities — like networking events, continuing education and other intangible member benefits— that […]

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Getting The Most Out Of Your LMS

  If you or someone you know has recently completed an online course, chances are you’ve directly experienced or heard about the power of a Learning Management System (LMS). An LMS helps big and small organizations, like professional associations, distribution companies or universities deliver education online. This includes lessons, messages, quizzes, readings, videos and more. […]

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Why Associations Should Offer Ethics Courses Online

  There is an ongoing trend in immersive and meaningful continuing education: it’s being offered online. The approach is becoming ever more popular as a way to prevent and reduce unethical behavior in a variety of industries. From the American Psychological Association and National Association of Professional Engineers to the American Bar Association and American […]

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How To Create An Amazing Webinar

  Webinars have become an important way for associations to reach new and existing members. In terms of marketing, they’re a cost-effective tool to draw a crowd and brand yourself as an authority. Webinars are also convenient to run, leverageable for re-marketing purposes and, if done right, are an engaging experience for your members who […]

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New Ways Associations Can Generate Revenue From Online Education

  Digital technology has changed virtually every aspect of our lives, including the way we learn. By implementing an online education platform — and embracing the power of live video streaming, just-in-time videos, e-commerce and digital marketing — associations can generate new forms of revenue and increase their influence. 1. Virtualize your events People join […]

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Turning New Graduates Into Your Association’s Newest Members

  New graduates are one of the most important groups for any association. They are well-trained, ambitious, and most importantly, primed and ready to grow within a new industry. Making this group even more alluring for associations, nearly two-thirds of all association members joined their association within five years of graduation. New graduates are incredibly […]

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Best Practices for Associations to Maintain Higher Membership Retention Rates

By Dr. Laurelle Jno Baptiste   Most Associations strive to bring in more new members and keep existing members, but many don’t know how to accomplish this. By observing the trends in The 2017 Membership Marketing Benchmarking Report, I created a best practices list based on the actions of the highest-performing associations with over 80% […]

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Why Associations Should Consider Multi-Channel Marketing Campaigns

By Dr. Laurelle Jno Baptiste Today’s online consumers report that ads are more pervasive, more plentiful, and more intrusive than ever before. As a result of years of being bombarded with ads, online users have developed banner blindness, the subconscious ability to ignore banner ads. While many believe this is only relevant to certain ad […]

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How Your Association Can Take Advantage of Website and Member Analytics

  The digital world offers associations the ability to connect with members in ways that were never possible before. Memberships have improved and associations everywhere are benefitting, but many are still barely scratching the surface of what they have access to. While technology has given rise to more efficient member management, the true strength of […]

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Relationships Are the Key to Successful Member Loyalty: Here is How to Create Them

  The modern association has a wealth of tools and technologies available to it that make managing and maintaining memberships easier and more effective than ever before. Yet, associations have always and will continue to be built on forging quality relationships with members. The good news is that the technology in the digital age makes […]

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