Live Streaming 101

a woman streams an event with a camera

Most organizations have their own way of doing things; thankfully, great live streams can be accomplished through a variety of methods–meaning there’s a strategy to suit everyone! For those who have yet to master the art of live streaming and develop their own methods, however, the process can seem daunting–and even a little overwhelming. While […]

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Boosting Your Revenue Potential with Live Streamed Events

Camera recording the audience of a live event

In today’s digital landscape, audiences are increasingly expecting that their member-based organizations offer live streams of their events. Thankfully, advances in the field have made it so that people can better access events of all kinds–from international conferences to simple meetings and workshops–and interact with them from anywhere in the world. From a business standpoint, […]

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11 Challenges (and Solutions!) of Digital Transformation

Digital transformation

Digital transformation is the process of using technology to significantly improve business processes by laying the technological framework needed to sustain long-term growth. It can bring many benefits to professional associations, but it can also present several challenges that must be solved to achieve successful implementation.  Today, we’ll be looking at some of the key […]

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The Importance of Digital Transformation for Associations

In today’s digital age, organizations across industries are undergoing a major shift known as digital transformation. Professional associations, of course, are no exception.  “Digital transformation” refers to the integration of digital technology with all aspects of an association’s operations, from communication and data management to decision-making and service delivery. Today, we’ll be exploring the key […]

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Boredom is the Enemy: How Proper Engagement Retains Members

A woman with her head on the desk, unengaged

While many associations place the bulk of their attention on bringing in new members, retaining members is every bit as important. It also requires substantially less time and money. Because of this, if associations dedicated more of their efforts to keeping current members satisfied, they could make a significant contribution to member numbers year over […]

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How to Get Sponsors for Your Next Event (and Beyond!)

A woman shaking hands with the sponsor her association just made a deal with.

For many members, events represent one of the biggest draws of an association. Events provide some of the biggest member benefits, accommodating networking and educational opportunities while also bringing in a massive amount of revenue to the hosting association.  Of these revenue opportunities, sponsorships often contribute a significant amount. Not only can sponsorships increase your […]

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Why You Need a Mobile Responsive Website

A cell phone on the table with the text "hello" on the screen

So…what is a “responsive website”? A responsive website is a website designed to adapt and reformat itself to fit any device and any screen size. It allows visitors to get the same experience, regardless of what they’re using or where they’re using it.  Responsiveness also encompasses mobile-friendliness, which means that content is displayed cleanly and […]

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