Insights, strategies, and research to help associations, non-profits, and institutions thrive.
Every member-based organization loves to celebrate a new sign-up, and rightfully so. After all the hard work and outreach, seeing someone finally click “Join
First impressions matter. Members look for an organization that makes them feel at home–one that equips them with the resources to help them succeed
Creating high-quality content is essential for organizations; it engages members, establishes thought leadership, and maintains visibility in the industry. Then comes the tricky point–the
Growing your membership is like wanting to throw the best party in town: you want people eager to join, thrilled to be part of
Collecting feedback from members and then implementing solutions based on that feedback can be challenging, but it’s essential for boosting engagement, retention, and member
Member feedback is vital for establishing trust and nurturing a healthy relationship between your association and its members. When you act on their feedback—whether
For both associations and members, mentorship programs can have a lasting impact. And, with the right setup, these programs can become one of the
While many associations place the bulk of their attention on bringing in new members, retaining members is every bit as important. It also requires
In order to get the most out of their offerings, events, and communications, associations need one thing above all else: engaged members! Engagement leads
Most associations acknowledge that mentoring programs can be a great help, but starting and maintaining a program can seem daunting. And while time and
