Improving University Programs Online

  The recent advancements in technology and the improvements in online education delivery, have made it possible to give those programs a major facelift with minimal change. Online programs of universities are usually incredibly diverse, they are filled with students of different educational backgrounds, experience levels, and aptitudes. This is why we have helped many […]

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Five Ways To Use Interactive Videos To Supercharge Your Continuing Education Online

By Marcus Thraen   Video learning has quickly become the gold standard for Continuing Education online. Not only can online video training for areas like Continuing Legal Education, Continuing Medical Education or Continuing Professional Education be more effective than in-person training for the purposes of on-demand training with reduced travel and training costs, but it […]

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Five Ways To Use Interactive Videos To Supercharge Your Online CLE

By Marcus Thraen   Video learning has quickly become the gold standard in online CLE training. Not only can online video training for Continuing Legal Education be more effective than in-person training for the purposes of on-demand training with reduced travel and training costs, but it is also more effective than textual learning in learner […]

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Best Practices for Associations to Maintain Higher Membership Retention Rates

By Dr. Laurelle Jno Baptiste   Most Associations strive to bring in more new members and keep existing members, but many don’t know how to accomplish this. By observing the trends in The 2017 Membership Marketing Benchmarking Report, I created a best practices list based on the actions of the highest-performing associations with over 80% […]

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Why Associations Should Consider Multi-Channel Marketing Campaigns

By Dr. Laurelle Jno Baptiste Today’s online consumers report that ads are more pervasive, more plentiful, and more intrusive than ever before. As a result of years of being bombarded with ads, online users have developed banner blindness, the subconscious ability to ignore banner ads. While many believe this is only relevant to certain ad […]

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How Your Association Can Take Advantage of Website and Member Analytics

  The digital world offers associations the ability to connect with members in ways that were never possible before. Memberships have improved and associations everywhere are benefitting, but many are still barely scratching the surface of what they have access to. While technology has given rise to more efficient member management, the true strength of […]

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Relationships Are the Key to Successful Member Loyalty: Here is How to Create Them

  The modern association has a wealth of tools and technologies available to it that make managing and maintaining memberships easier and more effective than ever before. Yet, associations have always and will continue to be built on forging quality relationships with members. The good news is that the technology in the digital age makes […]

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Are You Getting the Most Out of Your E-Learning?

While associations everywhere have adopted e-learning as part of their membership programs and are benefitting from a more integrated and involved body of members, fully maximizing on e-learning’s potential requires frequent change and adaptation. As online learning strategies and techniques continue to improve, the e-learning industry evolves to incorporate these new methods. Even though access […]

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Five Benefits to Making Your Conference Virtual

  Virtual conferences are no longer the best-kept secret for associations. These days, many, if not most, associations have considered making their conferences virtual. The additional costs are minimal and the infrastructure necessary to set up a virtual conference is widely available and easy-to-use, so why are some associations only entertaining the idea of virtual conferences […]

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How to Maximize Association Renewals: 5 Tips for Success

  Each year, associations of all shapes and sizes face the same challenge when it comes to membership renewals. Retaining members is the key to associational success, but it’s also one of the more difficult tasks for an association. Attracting new members is important, but keeping members engaged year after year is what enables associations […]

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