Three Keys to Offering Great Lifelong Learning Programs

  As the saying goes, knowledge is power. For any association, it is important to provide  members with opportunities to continuously grow in their professions. To help achieve this, offering continuing education programs can be instrumental in attracting new members who are excited about learning opportunities that further their overall development and also provides opportunities […]

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Five Tips to Engage Members in Your Online Community

  Creating a private online community can have a profound impact on an association and its members.  It provides associations with the unique opportunity to establish a private social hub that caters specifically to members and at the same time foster engagement between members with similar mindsets and values. In addition, the online community can […]

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The Future of Continuing Legal Education

  One of the primary challenges facing lawyers and other legal professions is how to remain competitive in the face of the ever-changing legal field. While continuing legal education (CLE) has been a necessity for lawyers for many years now, the traditional delivery methods for learning can be time-consuming and difficult to complete while still […]

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Improving University Programs Online

  The recent advancements in technology and the improvements in online education delivery, have made it possible to give those programs a major facelift with minimal change. Online programs of universities are usually incredibly diverse, they are filled with students of different educational backgrounds, experience levels, and aptitudes. This is why we have helped many […]

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Five Ways To Use Interactive Videos To Supercharge Your Continuing Education Online

By Marcus Thraen   Video learning has quickly become the gold standard for Continuing Education online. Not only can online video training for areas like Continuing Legal Education, Continuing Medical Education or Continuing Professional Education be more effective than in-person training for the purposes of on-demand training with reduced travel and training costs, but it […]

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Five Ways To Use Interactive Videos To Supercharge Your Online CLE

By Marcus Thraen   Video learning has quickly become the gold standard in online CLE training. Not only can online video training for Continuing Legal Education be more effective than in-person training for the purposes of on-demand training with reduced travel and training costs, but it is also more effective than textual learning in learner […]

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Best Practices for Associations to Maintain Higher Membership Retention Rates

By Dr. Laurelle Jno Baptiste   Most Associations strive to bring in more new members and keep existing members, but many don’t know how to accomplish this. By observing the trends in The 2017 Membership Marketing Benchmarking Report, I created a best practices list based on the actions of the highest-performing associations with over 80% […]

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Why Associations Should Consider Multi-Channel Marketing Campaigns

By Dr. Laurelle Jno Baptiste Today’s online consumers report that ads are more pervasive, more plentiful, and more intrusive than ever before. As a result of years of being bombarded with ads, online users have developed banner blindness, the subconscious ability to ignore banner ads. While many believe this is only relevant to certain ad […]

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How Your Association Can Take Advantage of Website and Member Analytics

  The digital world offers associations the ability to connect with members in ways that were never possible before. Memberships have improved and associations everywhere are benefitting, but many are still barely scratching the surface of what they have access to. While technology has given rise to more efficient member management, the true strength of […]

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Relationships Are the Key to Successful Member Loyalty: Here is How to Create Them

  The modern association has a wealth of tools and technologies available to it that make managing and maintaining memberships easier and more effective than ever before. Yet, associations have always and will continue to be built on forging quality relationships with members. The good news is that the technology in the digital age makes […]

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