How to Win Members and Influence Renewals
Members are the lifeblood of every association. While maintaining a solid membership represents the central mission, acquiring new members remains a yearly challenge. According to the Membership Marketing...
How to Attract and Engage with Younger Members (And Why It’s Important to Start Recruiting Millennials)
If your association hasn’t started yet, it’s time to start aggressively recruiting millennials and engaging with these young professionals. But how and why? If you’re at a loss...
Top 5 Reasons To Replace An Elearning Vendor
There was a time when consumers had no choice but to purchase their products or services from the same vendor over and over again. These days are long...
Three Keys to Offering Great Lifelong Learning Programs
As the saying goes, knowledge is power. For any association, it is important to provide members with opportunities to continuously grow in their professions. To help achieve this,...
Five Tips to Engage Members in Your Online Community
Creating a private online community can have a profound impact on an association and its members. It provides associations with the unique opportunity to establish a private social...
Benefits of Digitizing In-Person Events and Conferences for Associations
In-person events, such as conferences and conventions, have long been the staple of associations’ non-dues revenue streams. In fact, as much as 41% consider it their most valuable...
What’s Driving Member Loyalty?
Members are the life blood of every association. Therefore, associations make concerted efforts to attract new members. While attracting new members is a critical component of a sustainable...
How to Start Using Change: An Association’s Guide to Shifting Priorities
Future-proof Your Association We’ve all heard a variation of that old adage, “nothing is more permanent than change.” Attributed to ancient Greek philosopher Heraclitus, it’s the idea that...
Interview with Margaret Carter of the ODHA on Changes, Challenges, and Excitement in the Association World
We sat down with the ODHA executive director Margaret Carter to get her take on the developments taking place in and around membership-based organizations. Margaret, a well-respected and...
Innovation Benchmarking for Associations in 2018
For most associations, innovation is the key to organizational success. In fact, according to the Innovation Benchmarking Research Results, a study conducted by the National Business Aviation Association...