How to Attract and Engage with Younger Members (And Why It’s Important to Start Recruiting Millennials)

  If your association hasn’t started yet, it’s time to start aggressively recruiting millennials and engaging with these young professionals. But how and why? If you’re at a loss for an answer, don’t feel bad. Association board members, executives, and marketers have been just as stumped over the years. And with good reason. Stereotypes about […]

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Top 5 Reasons To Replace An Elearning Vendor

  There was a time when consumers had no choice but to purchase their products or services  from the same vendor over and over again. These days are long gone. In today’s world, consumers have access to numerous  options. As technologies continue to evolve, it creates a unique environment that constantly fosters growth and innovation. […]

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Three Keys to Offering Great Lifelong Learning Programs

  As the saying goes, knowledge is power. For any association, it is important to provide  members with opportunities to continuously grow in their professions. To help achieve this, offering continuing education programs can be instrumental in attracting new members who are excited about learning opportunities that further their overall development and also provides opportunities […]

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Five Tips to Engage Members in Your Online Community

  Creating a private online community can have a profound impact on an association and its members.  It provides associations with the unique opportunity to establish a private social hub that caters specifically to members and at the same time foster engagement between members with similar mindsets and values. In addition, the online community can […]

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Benefits of Digitizing In-Person Events and Conferences for Associations

  In-person events, such as conferences and conventions, have long been the staple of associations’ non-dues revenue streams. In fact, as much as 41% consider it their most valuable source of ancillary earnings, according to Association Adviser. Organized properly, they can certainly help diversify revenue, create necessary brand recognition and member loyalty. However, in person […]

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What’s Driving Member Loyalty?

  Members are the life blood of every association. Therefore, associations make concerted efforts to attract new members. While attracting new members is a critical component of a sustainable association, retaining existing members should not be overlooked. Every year, more associations are shifting their primary focus to member retention. The numbers don’t lie. Acquiring a […]

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Social Media for Associations: 4 Factors to Succeed

  Is your association stuck on deciding whether it’s time to embrace social media? You don’t have to look any further than the ALS Ice Bucket Challenge or the AARP Take a Stand campaign to see why social media is the real deal when it comes to building awareness, driving engagement and accomplishing strategic goals. […]

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