April 29, 2019 / by Vocalmeet / Associations, Blog, e-Learning, Marketing, non-profits, online event, Organizations, Social Media, webinar
In-person events, such as conferences and conventions, have long been the staple of associations’ non-dues revenue streams. In fact, as much as 41% consider it their most valuable source of ancillary earnings, according to Association Adviser. Organized properly, they can certainly help diversify revenue, create necessary brand recognition and member loyalty. However, in person […]
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Helpful Tips for an Association Membership Manager
April 8, 2021 / by Vocalmeet / Blog, Vocalmeet Industry Insights
A membership manager has multiple tasks and wears a variety of hats, but the essence of their job is to drive engagement with the association and grow membership. They need to use their knowledge of the industry including trends, member needs and tendencies, and available opportunities–to create interest in their association. For obvious reasons, these […]
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How to Win Members and Influence Renewals
September 16, 2019 / by Vocalmeet / Associations, Blog, Community, Engagement, Industry News, Marketing, non-profits, Organizations, Vocalmeet Industry Insights
Members are the lifeblood of every association. While maintaining a solid membership represents the central mission, acquiring new members remains a yearly challenge. According to the Membership Marketing Benchmarking Report, less than half of all associations increased their new member acquisitions in 2018 and nearly 25% of associations saw a decrease in renewals. To […]
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Benefits of Digitizing In-Person Events and Conferences for Associations
April 29, 2019 / by Vocalmeet / Associations, Blog, e-Learning, Marketing, non-profits, online event, Organizations, Social Media, webinar
In-person events, such as conferences and conventions, have long been the staple of associations’ non-dues revenue streams. In fact, as much as 41% consider it their most valuable source of ancillary earnings, according to Association Adviser. Organized properly, they can certainly help diversify revenue, create necessary brand recognition and member loyalty. However, in person […]
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What’s Driving Member Loyalty?
April 2, 2019 / by Vocalmeet / Associations, Blog, Industry News, Marketing, non-profits, Organizations, Social Media
Members are the life blood of every association. Therefore, associations make concerted efforts to attract new members. While attracting new members is a critical component of a sustainable association, retaining existing members should not be overlooked. Every year, more associations are shifting their primary focus to member retention. The numbers don’t lie. Acquiring a […]
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How to Start Using Change: An Association’s Guide to Shifting Priorities
February 19, 2019 / by Vocalmeet / Associations, Blog, Industry News, Marketing, non-profits, Organizations
Future-proof Your Association We’ve all heard a variation of that old adage, “nothing is more permanent than change.” Attributed to ancient Greek philosopher Heraclitus, it’s the idea that we are in a universal flux, and change is the only constant. As deep and academically distant as it sounds, the notion is very much relevant […]
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Interview with Margaret Carter of the ODHA on Changes, Challenges, and Excitement in the Association World
February 5, 2019 / by Vocalmeet / Associations, Blog, e-Learning, Industry News, Marketing, non-profits, Organizations
We sat down with the ODHA executive director Margaret Carter to get her take on the developments taking place in and around membership-based organizations. Margaret, a well-respected and seasoned leader, gave us a bit of an insight into the industry and the trends affecting her work. Question 1: You’ve been a part of the […]
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Innovation Benchmarking for Associations in 2018
January 22, 2019 / by Vocalmeet / Associations, Blog, e-Learning, Industry News, Marketing, non-profits, Organizations
For most associations, innovation is the key to organizational success. In fact, according to the Innovation Benchmarking Research Results, a study conducted by the National Business Aviation Association in 2018, 80% of associations have adopted a “culture of innovation.” But what exactly is innovation, and how does it benefit associations? While innovation carries different […]
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Social Media for Associations: 4 Factors to Succeed
December 11, 2018 / by Vocalmeet / Associations, Blog, Marketing, online event, Organizations, Social Media
Is your association stuck on deciding whether it’s time to embrace social media? You don’t have to look any further than the ALS Ice Bucket Challenge or the AARP Take a Stand campaign to see why social media is the real deal when it comes to building awareness, driving engagement and accomplishing strategic goals. […]
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Strategies for Membership Renewal
November 22, 2018 / by Vocalmeet / Associations, Blog, Marketing, online event, Organizations
Increasing membership is, without a doubt, critical to an association’s success. But even more important is ensuring that members are retained year after year. It’s true that renewal periods present a unique challenge for associations. They’re an opportunity for members to reflect on the value they’ve experienced from paying a fee and, ultimately, whether […]
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How To Make New Members Feel Welcome
October 29, 2018 / by Vocalmeet / Associations, Blog, Marketing, online event, Organizations
Think about the last time you joined something — a social network, a fitness club, a rewards program. Chances are that the on-boarding process, which started from the very moment you committed, made you feel valued and like part of the family. This is no coincidence, and it’s something your association should prioritize for […]
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