January 31, 2018 / by Laurelle Jno Baptiste / Associations, Blog, Marketing, non-profits, Organizations, Sales
By Dr. Laurelle Jno Baptiste Today’s online consumers report that ads are more pervasive, more plentiful, and more intrusive than ever before. As a result of years of being bombarded with ads, online users have developed banner blindness, the subconscious ability to ignore banner ads. While many believe this is only relevant to certain ad […]
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Why Associations Should Consider Multi-Channel Marketing Campaigns
January 31, 2018 / by Laurelle Jno Baptiste / Associations, Blog, Marketing, non-profits, Organizations, Sales
By Dr. Laurelle Jno Baptiste Today’s online consumers report that ads are more pervasive, more plentiful, and more intrusive than ever before. As a result of years of being bombarded with ads, online users have developed banner blindness, the subconscious ability to ignore banner ads. While many believe this is only relevant to certain ad […]
Read more