January 31, 2018 / by Laurelle Jno Baptiste / Associations, Blog, Marketing, non-profits, Organizations, Sales
By Dr. Laurelle Jno Baptiste Today’s online consumers report that ads are more pervasive, more plentiful, and more intrusive than ever before. As a result of years of being bombarded with ads, online users have developed banner blindness, the subconscious ability to ignore banner ads. While many believe this is only relevant to certain ad […]
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Five Ways To Use Interactive Videos To Supercharge Your Online CLE
March 27, 2018 / by Vocalmeet / Associations, e-Learning, Mobile, non-profits, Organizations, Sales
By Marcus Thraen Video learning has quickly become the gold standard in online CLE training. Not only can online video training for Continuing Legal Education be more effective than in-person training for the purposes of on-demand training with reduced travel and training costs, but it is also more effective than textual learning in learner […]
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Best Practices for Associations to Maintain Higher Membership Retention Rates
February 27, 2018 / by Laurelle Jno Baptiste / Associations, Blog, Marketing, Mobile, non-profits, Organizations, Sales
By Dr. Laurelle Jno Baptiste Most Associations strive to bring in more new members and keep existing members, but many don’t know how to accomplish this. By observing the trends in The 2017 Membership Marketing Benchmarking Report, I created a best practices list based on the actions of the highest-performing associations with over 80% […]
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Why Associations Should Consider Multi-Channel Marketing Campaigns
January 31, 2018 / by Laurelle Jno Baptiste / Associations, Blog, Marketing, non-profits, Organizations, Sales
By Dr. Laurelle Jno Baptiste Today’s online consumers report that ads are more pervasive, more plentiful, and more intrusive than ever before. As a result of years of being bombarded with ads, online users have developed banner blindness, the subconscious ability to ignore banner ads. While many believe this is only relevant to certain ad […]
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