Interview with Margaret Carter of the ODHA on Changes, Challenges, and Excitement in the Association World

  We sat down with the ODHA executive director Margaret Carter to get her take on the developments taking place in and around membership-based organizations. Margaret, a well-respected and seasoned leader, gave us a bit of an insight into the industry and the trends affecting her work. Question 1: You’ve been a part of the […]

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Innovation Benchmarking for Associations in 2018

  For most associations, innovation is the key to organizational success. In fact, according to the Innovation Benchmarking Research Results, a study conducted by the National Business Aviation Association in 2018, 80% of associations have adopted a “culture of innovation.” But what exactly is innovation, and how does it benefit associations? While innovation carries different […]

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Strategies for Membership Renewal

  Increasing membership is, without a doubt, critical to an association’s success. But even more important is ensuring that members are retained year after year. It’s true that renewal periods present a unique challenge for associations. They’re an opportunity for members to reflect on the value they’ve experienced from paying a fee and, ultimately, whether […]

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How To Make New Members Feel Welcome

  Think about the last time you joined something — a social network, a fitness club, a rewards program. Chances are that the on-boarding process, which started from the very moment you committed, made you feel valued and like part of the family. This is no coincidence, and it’s something your association should prioritize for […]

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The Future of Continuing Legal Education

  One of the primary challenges facing lawyers and other legal professions is how to remain competitive in the face of the ever-changing legal field. While continuing legal education (CLE) has been a necessity for lawyers for many years now, the traditional delivery methods for learning can be time-consuming and difficult to complete while still […]

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Improving University Programs Online

  The recent advancements in technology and the improvements in online education delivery, have made it possible to give those programs a major facelift with minimal change. Online programs of universities are usually incredibly diverse, they are filled with students of different educational backgrounds, experience levels, and aptitudes. This is why we have helped many […]

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Five Ways To Use Interactive Videos To Supercharge Your Continuing Education Online

By Marcus Thraen   Video learning has quickly become the gold standard for Continuing Education online. Not only can online video training for areas like Continuing Legal Education, Continuing Medical Education or Continuing Professional Education be more effective than in-person training for the purposes of on-demand training with reduced travel and training costs, but it […]

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Five Ways To Use Interactive Videos To Supercharge Your Online CLE

By Marcus Thraen   Video learning has quickly become the gold standard in online CLE training. Not only can online video training for Continuing Legal Education be more effective than in-person training for the purposes of on-demand training with reduced travel and training costs, but it is also more effective than textual learning in learner […]

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Best Practices for Associations to Maintain Higher Membership Retention Rates

By Dr. Laurelle Jno Baptiste   Most Associations strive to bring in more new members and keep existing members, but many don’t know how to accomplish this. By observing the trends in The 2017 Membership Marketing Benchmarking Report, I created a best practices list based on the actions of the highest-performing associations with over 80% […]

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