How Versatility in Learning Strategies Can Maximize Profit

  When it comes to learning, we all do it a little differently. Even the best content provided by the best instructor can be lost on segments of the audience if it’s all presented in the same way. This is because of the way people digest knowledge. When trying to optimize audience reception and response, […]

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Making Your Content More Accessible Does Not Mean Introducing More Complicated Technology

  In order to get the most from its content and offerings, associations can do many things, including streamlining functions, making the content more accessible, and providing personalized support to members and visitors. Yet, doing all that manually, while still maintaining the day-to-day association duties, can prove overwhelming if not impossible. For modern associations, technology […]

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How to Improve Continuing Education for your Association

  Continuing education courses are some of the most effective ways for professionals to acquire new skills and advanced training. For that reason, associations use continuing education as a powerful and attractive membership benefit. Yet, offering meaningful training requires commitment and effort, so associations look for validation and rewards from their work. To help associations […]

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How To Protect Your Association From Cyber Attacks

  As the world of small- and medium-sized businesses (SMBs) increases its reliance on the internet, the importance of digital security and security follows closely behind. According to the Ponemon Institute’s State of Cybersecurity in Small & Medium Size Businesses survey, 67% of SMBs experienced some form of cyber attack in 2018, an increase of […]

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5 Tips on How to Prepare a Strong Presentation for Your Board

  Opportunity is everywhere. Innovation and technology can improve the member experience, provide considerable savings, and increase membership numbers for an association. But changes often come with risk and effort, and, as a result, the benefits may be overlooked. That means it’s up to you to show the board what they’re missing. To accomplish that, […]

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How to Attract and Engage with Younger Members (And Why It’s Important to Start Recruiting Millennials)

  If your association hasn’t started yet, it’s time to start aggressively recruiting millennials and engaging with these young professionals. But how and why? If you’re at a loss for an answer, don’t feel bad. Association board members, executives, and marketers have been just as stumped over the years. And with good reason. Stereotypes about […]

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Top 5 Reasons To Replace An Elearning Vendor

  There was a time when consumers had no choice but to purchase their products or services  from the same vendor over and over again. These days are long gone. In today’s world, consumers have access to numerous  options. As technologies continue to evolve, it creates a unique environment that constantly fosters growth and innovation. […]

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Three Keys to Offering Great Lifelong Learning Programs

  As the saying goes, knowledge is power. For any association, it is important to provide  members with opportunities to continuously grow in their professions. To help achieve this, offering continuing education programs can be instrumental in attracting new members who are excited about learning opportunities that further their overall development and also provides opportunities […]

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How Associations Can Use Technology To Increase Member Engagement

  In a recent post, we dove into four high-level considerations that associations should make when looking to increase membership engagement — what we consider to be the lifeblood of all successful and flourishing associations. You’ll recall from the previous post that we defined membership engagement as the level of interaction and involvement an individual […]

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4 Best Practices To Increase Member Engagement

  Without members, associations can’t exist. Without engaged members, associations can’t flourish. Unfortunately, belonging to an association might not be a priority for some professionals. They might ask themselves “why should I care about belonging to an association?” The simple answer is opportunities — like networking events, continuing education and other intangible member benefits— that […]

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