Why Associations Should Offer Ethics Courses Online

  There is an ongoing trend in immersive and meaningful continuing education: it’s being offered online. The approach is becoming ever more popular as a way to prevent and reduce unethical behavior in a variety of industries. From the American Psychological Association and National Association of Professional Engineers to the American Bar Association and American […]

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How To Create An Amazing Webinar

  Webinars have become an important way for associations to reach new and existing members. In terms of marketing, they’re a cost-effective tool to draw a crowd and brand yourself as an authority. Webinars are also convenient to run, leverageable for re-marketing purposes and, if done right, are an engaging experience for your members who […]

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New Ways Associations Can Generate Revenue From Online Education

  Digital technology has changed virtually every aspect of our lives, including the way we learn. By implementing an online education platform — and embracing the power of live video streaming, just-in-time videos, e-commerce and digital marketing — associations can generate new forms of revenue and increase their influence. 1. Virtualize your events People join […]

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Turning New Graduates Into Your Association’s Newest Members

  New graduates are one of the most important groups for any association. They are well-trained, ambitious, and most importantly, primed and ready to grow within a new industry. Making this group even more alluring for associations, nearly two-thirds of all association members joined their association within five years of graduation. New graduates are incredibly […]

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Why Lawyers Should Keep Up With Technology

  From new legislation and amended statutes to precedent-setting cases and revised codes of conduct, the legal profession is in constant motion. For tomorrow’s lawyers, technological innovation has the greatest consequence. The digital and mobile revolution, ushering in an internet of things, is making it more critical than ever for these professionals to understand why […]

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