How to Attract and Engage with Younger Members (And Why It’s Important to Start Recruiting Millennials)

  If your association hasn’t started yet, it’s time to start aggressively recruiting millennials and engaging with these young professionals. But how and why? If you’re at a loss for an answer, don’t feel bad. Association board members, executives, and marketers have been just as stumped over the years. And with good reason. Stereotypes about […]

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How Associations Can Use Technology To Increase Member Engagement

  In a recent post, we dove into four high-level considerations that associations should make when looking to increase membership engagement — what we consider to be the lifeblood of all successful and flourishing associations. You’ll recall from the previous post that we defined membership engagement as the level of interaction and involvement an individual […]

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4 Best Practices To Increase Member Engagement

  Without members, associations can’t exist. Without engaged members, associations can’t flourish. Unfortunately, belonging to an association might not be a priority for some professionals. They might ask themselves “why should I care about belonging to an association?” The simple answer is opportunities — like networking events, continuing education and other intangible member benefits— that […]

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Getting The Most Out Of Your LMS

  If you or someone you know has recently completed an online course, chances are you’ve directly experienced or heard about the power of a Learning Management System (LMS). An LMS helps big and small organizations, like professional associations, distribution companies or universities deliver education online. This includes lessons, messages, quizzes, readings, videos and more. […]

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Why Associations Should Offer Ethics Courses Online

  There is an ongoing trend in immersive and meaningful continuing education: it’s being offered online. The approach is becoming ever more popular as a way to prevent and reduce unethical behavior in a variety of industries. From the American Psychological Association and National Association of Professional Engineers to the American Bar Association and American […]

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How To Create An Amazing Webinar

  Webinars have become an important way for associations to reach new and existing members. In terms of marketing, they’re a cost-effective tool to draw a crowd and brand yourself as an authority. Webinars are also convenient to run, leverageable for re-marketing purposes and, if done right, are an engaging experience for your members who […]

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New Ways Associations Can Generate Revenue From Online Education

  Digital technology has changed virtually every aspect of our lives, including the way we learn. By implementing an online education platform — and embracing the power of live video streaming, just-in-time videos, e-commerce and digital marketing — associations can generate new forms of revenue and increase their influence. 1. Virtualize your events People join […]

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Turning New Graduates Into Your Association’s Newest Members

  New graduates are one of the most important groups for any association. They are well-trained, ambitious, and most importantly, primed and ready to grow within a new industry. Making this group even more alluring for associations, nearly two-thirds of all association members joined their association within five years of graduation. New graduates are incredibly […]

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Why Lawyers Should Keep Up With Technology

  From new legislation and amended statutes to precedent-setting cases and revised codes of conduct, the legal profession is in constant motion. For tomorrow’s lawyers, technological innovation has the greatest consequence. The digital and mobile revolution, ushering in an internet of things, is making it more critical than ever for these professionals to understand why […]

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Why Leaders Need an Agile Mindset

  The technology landscape is changing rapidly and it is ushering in organizational changes and shifts like we have never seen before. Nowadays, leaders and their teams are increasingly required to complete more complex projects with smaller budgets and at a faster pace. What does this new reality mean for leaders? To better succeed, it’s […]

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