Opportunity is everywhere. Innovation and technology can improve the member experience, provide considerable savings, and increase membership numbers for an association. But changes often come with risk and...
Members are the lifeblood of every association. While maintaining a solid membership represents the central mission, acquiring new members remains a yearly challenge. According to the Membership Marketing...
If your association hasn’t started yet, it’s time to start aggressively recruiting millennials and engaging with these young professionals. But how and why? If you’re at a loss...
There was a time when consumers had no choice but to purchase their products or services from the same vendor over and over again. These days are long...
As the saying goes, knowledge is power. For any association, it is important to provide members with opportunities to continuously grow in their professions. To help achieve this,...
Creating a private online community can have a profound impact on an association and its members. It provides associations with the unique opportunity to establish a private social...
In-person events, such as conferences and conventions, have long been the staple of associations’ non-dues revenue streams. In fact, as much as 41% consider it their most valuable...
Members are the life blood of every association. Therefore, associations make concerted efforts to attract new members. While attracting new members is a critical component of a sustainable...
Future-proof Your Association We’ve all heard a variation of that old adage, “nothing is more permanent than change.” Attributed to ancient Greek philosopher Heraclitus, it’s the idea that...
We sat down with the ODHA executive director Margaret Carter to get her take on the developments taking place in and around membership-based organizations. Margaret, a well-respected and...