Five Tips to Engage Members in Your Online Community
Creating a private online community can have a profound impact on an association and its members. It provides associations with the unique opportunity to establish a private social...
Benefits of Digitizing In-Person Events and Conferences for Associations
In-person events, such as conferences and conventions, have long been the staple of associations’ non-dues revenue streams. In fact, as much as 41% consider it their most valuable...
What’s Driving Member Loyalty?
Members are the life blood of every association. Therefore, associations make concerted efforts to attract new members. While attracting new members is a critical component of a sustainable...
How to Start Using Change: An Association’s Guide to Shifting Priorities
Future-proof Your Association We’ve all heard a variation of that old adage, “nothing is more permanent than change.” Attributed to ancient Greek philosopher Heraclitus, it’s the idea that...
Interview with Margaret Carter of the ODHA on Changes, Challenges, and Excitement in the Association World
We sat down with the ODHA executive director Margaret Carter to get her take on the developments taking place in and around membership-based organizations. Margaret, a well-respected and...
Innovation Benchmarking for Associations in 2018
For most associations, innovation is the key to organizational success. In fact, according to the Innovation Benchmarking Research Results, a study conducted by the National Business Aviation Association...
Social Media for Associations: 4 Factors to Succeed
Is your association stuck on deciding whether it’s time to embrace social media? You don’t have to look any further than the ALS Ice Bucket Challenge or the...
Strategies for Membership Renewal
Increasing membership is, without a doubt, critical to an association’s success. But even more important is ensuring that members are retained year after year. It’s true that renewal...
How To Make New Members Feel Welcome
Think about the last time you joined something — a social network, a fitness club, a rewards program. Chances are that the on-boarding process, which started from the...
How Associations Can Use Technology To Increase Member Engagement
In a recent post, we dove into four high-level considerations that associations should make when looking to increase membership engagement — what we consider to be the lifeblood...