April 9, 2020 / by Vocalmeet / Associations, Blog, Industry News, online event, Organizations
In-person events such as seminars, conferences and conventions, have long been the staple of associations’ non-dues revenue streams. In fact, as much as 41% consider it their most valuable source of ancillary earnings, according to Association Adviser. Organized properly, they can certainly help diversify revenue, create necessary brand recognition and member loyalty. However, in-person […]
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Increase Non-dues Revenue with Interactive and Competency Based elearning
June 10, 2021 / by Vocalmeet / Associations, Blog, Engagement, Industry News, non-profits, Organizations, Vocalmeet Industry Insights
Increasing non-dues revenue is one of the primary challenges that associations face today. While selling online education courses is a valuable revenue source for some associations, there are ever-increasing opportunities for associations looking to expand their catalog. This article discusses strategies that associations can adopt to expand their catalog and increase non-dues revenue. Interactive Courses: […]
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Helpful Tips for an Association Membership Manager
April 8, 2021 / by Vocalmeet / Blog, Vocalmeet Industry Insights
A membership manager has multiple tasks and wears a variety of hats, but the essence of their job is to drive engagement with the association and grow membership. They need to use their knowledge of the industry including trends, member needs and tendencies, and available opportunities–to create interest in their association. For obvious reasons, these […]
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Keeping Members on Your Association’s Website
March 8, 2021 / by Vocalmeet / Associations, Blog, Engagement, Industry News, non-profits, Organizations, Vocalmeet Industry Insights
Capturing the interest of members both new and old is one of the most important goals for any association; however, it’s not enough to just create interest. To drive successful and continuous engagement, associations need to take their audience from the initial contact all the way to their goal– whether that goal be information, a […]
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Why Legal Associations Should Care About Their Website to Increase Online CLE Sales
January 15, 2021 / by Vocalmeet / Blog, Industry News, Legal, Vocalmeet Industry Insights
Though there may be a number of reasons as to why legal associations may be disappointed in their online CLE sales, one key reason may be the lack of marketing. Marketing online CLE courses requires a different strategy than marketing in-person CLE sessions. For example, it’s not enough to simply rebrand all in-person sessions as […]
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Proven Strategies for Associations to Run Successful Online Events: Part 3
December 17, 2020 / by Vocalmeet / Associations, Blog, Engagement, Industry News, online event, Organizations, Vocalmeet Industry Insights
Can associations generate revenue with online events? Yes, of course! Can associations use the same strategy to market online events as they would in-person events? Well, not necessarily. Welcome back to our conversation on proven strategies that associations have used to run successful online events with Dr. Laurelle Jno Baptiste, Vice President of Professional Services […]
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Proven Strategies for Associations to Run Successful Online Events: Part 2
December 2, 2020 / by Vocalmeet / Associations, Blog, e-Learning, Industry News, non-profits, online event, Organizations, Vocalmeet Industry Insights
Can associations offer hybrid events without breaking the bank? The answer is YES! Welcome back to our conversation with Dr. Laurelle Jno Baptiste, Vice President of Professional Services at Vocalmeet, on proven strategies that associations have used to run successful online events. In Part 1, we focused on the key factors that associations must […]
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How Can Associations Ensure That Members Know Their Benefits
October 20, 2020 / by Vocalmeet / Associations, Blog, Engagement, Industry News, non-profits, Organizations
There are reasons why members join an association in the first place and reasons why they renew. If members know about and use all the benefits that come with their membership, it’s far more likely that they will find the membership valuable. Having a great membership package can lead to more engagement, more loyalty, and […]
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Why Associations Should Use One Platform for On-Demand and Live Events
May 28, 2020 / by Vocalmeet / Associations, Blog, e-Learning, Engagement, Higher Education, Industry News, non-profits, online event, Organizations, Sales, Vocalmeet Industry Insights, webinar
As more associations move their events online, and members become more comfortable with attending online sessions, the next step is for associations to focus on streamlining their online content. With only a handful of online sessions, associations could perhaps get away with posting one-off events on their website, while managing registrations and payments manually. […]
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10 Tips for Hosting Engaging Virtual Events for Associations
May 5, 2020 / by Vocalmeet / Associations, Blog, Industry News, non-profits, online event, Organizations, Sales, Vocalmeet Industry Insights
It is no surprise that in-person events and conferences require a lot of time due to the meticulous planning and execution needed for a successful event. In addition, extensive advertising and promotions are a must in order for associations to maximize their return on investment. Hosting virtual events is no different, with one additional […]
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The Why and The How of Online Events and Conferences
April 9, 2020 / by Vocalmeet / Associations, Blog, Industry News, online event, Organizations
In-person events such as seminars, conferences and conventions, have long been the staple of associations’ non-dues revenue streams. In fact, as much as 41% consider it their most valuable source of ancillary earnings, according to Association Adviser. Organized properly, they can certainly help diversify revenue, create necessary brand recognition and member loyalty. However, in-person […]
Read more