Making Sure Your Next Event is Your BEST Event

A group of association executives happily chatting at an event.

For most associations, events represent one of the most important revenue and membership driving components. According to a report from the American Society of Association Executives (ASAE), events can constitute up to 25% of association revenue, with the bulk of funds coming from registration fees, exhibits, and sponsorship. For that reason alone, associations are always […]

Read more

The Future is Now: Live Learning Online

A woman delivering a lecture to a webcam.

Of all the benefits that come with live streaming technology, the improvement to the online continuing education industry is one of the most important. While online learning has grown immensely in the last couple of decades, it feels like we’ve only just uncovered the tip of the iceberg–especially when it comes to live streaming and […]

Read more

Live Streaming 101

a woman streams an event with a camera

Most organizations have their own way of doing things; thankfully, great live streams can be accomplished through a variety of methods–meaning there’s a strategy to suit everyone! For those who have yet to master the art of live streaming and develop their own methods, however, the process can seem daunting–and even a little overwhelming. While […]

Read more

Boosting Your Revenue Potential with Live Streamed Events

Camera recording the audience of a live event

In today’s digital landscape, audiences are increasingly expecting that their member-based organizations offer live streams of their events. Thankfully, advances in the field have made it so that people can better access events of all kinds–from international conferences to simple meetings and workshops–and interact with them from anywhere in the world. From a business standpoint, […]

Read more

11 Challenges (and Solutions!) of Digital Transformation

Digital transformation

Digital transformation is the process of using technology to significantly improve business processes by laying the technological framework needed to sustain long-term growth. It can bring many benefits to professional associations, but it can also present several challenges that must be solved to achieve successful implementation.  Today, we’ll be looking at some of the key […]

Read more

The Importance of Digital Transformation for Associations

In today’s digital age, organizations across industries are undergoing a major shift known as digital transformation. Professional associations, of course, are no exception.  “Digital transformation” refers to the integration of digital technology with all aspects of an association’s operations, from communication and data management to decision-making and service delivery. Today, we’ll be exploring the key […]

Read more

Boredom is the Enemy: How Proper Engagement Retains Members

A woman with her head on the desk, unengaged

While many associations place the bulk of their attention on bringing in new members, retaining members is every bit as important. It also requires substantially less time and money. Because of this, if associations dedicated more of their efforts to keeping current members satisfied, they could make a significant contribution to member numbers year over […]

Read more

1 2 3 4 12