Discover How Associations Earn Additional Non-dues Revenue in 2022

Every association understands the importance of membership revenue, but non-dues revenue is a little more mysterious. Basic membership revenue is often just not enough to sustain association expenses; that’s where non-dues revenue comes in!  With the help of non-dues revenue, associations can provide members with extensive benefits, assist the industry at large, and engage in […]

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6 Methods to Easily Increase Member Engagement

Member engagement is something that every association seeks to maximize. Engaged members provide more website and event traffic, purchase goods more frequently, refer new members more regularly and renew their own memberships more often. Engaged members are active members, and they help to turn an association into an industry hub. However, getting members to that […]

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Can an Agile Mindset Benefit Association Leaders?

No matter the industry, the ability to complete projects in an efficient, organized manner is essential to an association’s success. Whether you’re working as a leader or as part of a team, having the confidence that any task–big or small–is being executed at the highest level is critical. In the past, organizations placed greater emphasis […]

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Five Ways to Build an Airtight Business Case for an Online Learning Platform

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If you are an association executive or decision-maker tasked with membership engagement, membership growth, and the generation of non-dues revenue, you will certainly understand the importance of offering continuing education as part of your strategy to achieve your association’s objectives.  While you may be fully aware of the benefits of offering continuing education programs online, […]

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Increase Non-dues Revenue with Interactive and Competency Based elearning

Vector-based graphic of a woman standing on an ascending bar graph. There is also a line graph that is ascending upwards

Increasing non-dues revenue is one of the primary challenges that associations face today. While selling online education courses is a valuable revenue source for some associations, there are ever-increasing opportunities for associations looking to expand their catalog. This article discusses strategies that associations can adopt to expand their catalog and increase non-dues revenue. Interactive Courses: […]

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The 4 Strategic Plans Your Association Needs to Survive and Thrive in 2021 and Beyond – Webinar

The global pandemic has created unprecedented challenges and unexpected opportunities. Some of these opportunities can be found in the way we engage members, in the way we grow our non-dues revenue, and in the way we choose and streamline our technologies. That said, to act on these opportunities effectively, your strategic plan needs to connect […]

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Keeping Members on Your Association’s Website

Capturing the interest of members both new and old is one of the most important goals for any association; however, it’s not enough to just create interest. To drive successful and continuous engagement, associations need to take their audience from the initial contact all the way to their goal– whether that goal be information, a […]

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Proven Strategies for Associations to Run Successful Online Events: Part 3

Can associations generate revenue with online events? Yes, of course! Can associations use the same strategy to market online events as they would in-person events? Well, not necessarily. Welcome back to our conversation on proven strategies that associations have used to run successful online events with Dr. Laurelle Jno Baptiste, Vice President of Professional Services […]

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Proven Strategies for Associations to Run Successful Online Events: Part 1

  Live stream, on-demand video, webinar, learning management system, virtual conference, hybrid conference…and the list goes on. It is no secret that more in-person events shifted online in 2020 than anyone could have ever predicted. Based on common principles of economics, the significant increase in demand consequently led to a significant increase in supply. With […]

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