Building Better Bonds: Boosting Engagement through Community

Regardless of industry, one thing is clear: true marketing success lies beyond the simple promotion of products or services–it involves the creation of a thriving community. This, of course, is also true of associations. When you weave connections between your organization and its members, you create a sense of belonging. Member engagement is key to […]

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Who Doesn’t Love a Good Discount?

Spilled dice, all with the percentage symbol on them.

It’s hard to argue; while course discounts may not be the end-all, be-all decider, the way to your members’ hearts definitely takes a detour through their pockets. With the rising costs of…well, everything, your members will appreciate the savings–and your association will appreciate the results! Now, while discounts and bundles and incentives (oh my!) may […]

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How to Calculate LMS ROI for Associations: Revenue, Cost Savings, and Continuing Education

Updated May 7, 2026 As the leader of a member-based organization, you know that investing in the right tools can make all the difference when it comes to boosting member engagement. In today’s digital age, many organizations are turning to learning management systems (LMS) to provide continuing education (CE) programs for their members. But how […]

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