Closing the Technological Gap: Taking the Fear Out of Updating Your Association’s Technology

  Not everyone feels the same about technology, so associations shouldn’t expect every member to welcome technological changes with open arms. Each generation and each individual relies on technology in considerably different ways. While some use it in nearly every aspect of their lives and can adopt new innovations easily, others use it more sparingly […]

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Relationships Are the Key to Successful Member Loyalty: Here is How to Create Them

  The modern association has a wealth of tools and technologies available to it that make managing and maintaining memberships easier and more effective than ever before. Yet, associations have always and will continue to be built on forging quality relationships with members. The good news is that the technology in the digital age makes […]

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Are You Getting the Most Out of Your E-Learning?

While associations everywhere have adopted e-learning as part of their membership programs and are benefitting from a more integrated and involved body of members, fully maximizing on e-learning’s potential requires frequent change and adaptation. As online learning strategies and techniques continue to improve, the e-learning industry evolves to incorporate these new methods. Even though access […]

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Five Benefits to Making Your Conference Virtual

  Virtual conferences are no longer the best-kept secret for associations. These days, many, if not most, associations have considered making their conferences virtual. The additional costs are minimal and the infrastructure necessary to set up a virtual conference is widely available and easy-to-use, so why are some associations only entertaining the idea of virtual […]

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How to Maximize Association Renewals: 5 Tips for Success

  Each year, associations of all shapes and sizes face the same challenge when it comes to membership renewals. Retaining members is the key to associational success, but it’s also one of the more difficult tasks for an association. Attracting new members is important, but keeping members engaged year after year is what enables associations […]

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Can Virtual Reality Help Your Association?

  One of the major considerations for associations in the current landscape is how to recruit and retain members from the Millennial generation. In the last few years, Millennials have surpassed the Baby Boomers as the largest generation in the workforce. According to the U.S Bureau of Labor Statistics, Millennials will make up more than […]

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How to Engage a New Generation of Members

  The year 2015 was a landmark year for North American demographics. For the first time since they first boomed, the Baby Boomers were no longer the largest living generation. The title was passed to Millennials, the group typically categorized as those born between 1980 and the early 2000s. Not only are Millennials the largest […]

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Growing Your Online Continuing Education Program

  Online continuing education is the fastest growing education sector in the world and quickly becoming a necessity for many organizations, not only for higher learning institutions but associations as well. In schools across North America, online learning is growing at a rate that has far surpassed traditional learning. For associations, the demand for online […]

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Profiting from Online Continuing Education

  In an increasingly globalizing and competitive world, the ability for associations to distance themselves from its competition is becoming more and more difficult. Associations everywhere are looking for new ways to increase profits and better attract and retain members, and continuing education has proven to be the most effective method of meeting all three […]

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Using Continuing Education to Enhance Membership Benefits

  In today’s ultracompetitive market, professionals need to stay on top of evolving industry standards and practices. In many careers, simply having experience is no longer enough; industry professionals need concrete credentials and certifications to stay compliant. Staying on top of these industry requirements can be difficult. That’s where associations come in. As part of […]

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