Building Better Bonds: Boosting Engagement through Community

Regardless of industry, one thing is clear: true marketing success lies beyond the simple promotion of products or services–it involves the creation of a thriving community. This, of course, is also true of associations. When you weave connections between your organization and its members, you create a sense of belonging. Member engagement is key to […]

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Who Doesn’t Love a Good Discount?

Spilled dice, all with the percentage symbol on them.

It’s hard to argue; while course discounts may not be the end-all, be-all decider, the way to your members’ hearts definitely takes a detour through their pockets. With the rising costs of…well, everything, your members will appreciate the savings–and your association will appreciate the results! Now, while discounts and bundles and incentives (oh my!) may […]

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5 Reasons Online Courses Don’t Sell

A woman working outside on her laptop

  Every day, more associations are discovering that online courses are a viable and powerful way of generating additional revenue. Yet, while the opportunity seems to present endless possibilities, there are still countless online courses that fail to sell. The question is: why? What is it that separates the successful programs from all the rest? Of course, […]

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