August 10, 2023 / by Elisabeth / Blog, Industry News, Vocalmeet Industry Insights
For most associations, events represent one of the most important revenue and membership driving components. According to a report from the American Society of Association Executives (ASAE), events can constitute up to 25% of association revenue, with the bulk of funds coming from registration fees, exhibits, and sponsorship. For that reason alone, associations are always […]
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Building Better Bonds: Boosting Engagement through Community
May 14, 2024 / by Elisabeth / Blog, Industry News, Vocalmeet Industry Insights
Regardless of industry, one thing is clear: true marketing success lies beyond the simple promotion of products or services–it involves the creation of a thriving community. This, of course, is also true of associations. When you weave connections between your organization and its members, you create a sense of belonging. Member engagement is key to […]
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Who Doesn’t Love a Good Discount?
March 26, 2024 / by Vocalmeet / Blog, Industry News, Vocalmeet Industry Insights
It’s hard to argue; while course discounts may not be the end-all, be-all decider, the way to your members’ hearts definitely takes a detour through their pockets. With the rising costs of…well, everything, your members will appreciate the savings–and your association will appreciate the results! Now, while discounts and bundles and incentives (oh my!) may […]
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Amplifying Your Association’s Presence: A Guide to Increased Visibility and Engagement
January 2, 2024 / by Elisabeth / Blog, Industry News, Vocalmeet Industry Insights
As association leaders, your primary goal is to create an environment that fosters learning, growth, and engagement. In the digital age, one of the most effective ways to achieve this is through your online learning platform. But how do you ensure that your courses and resources reach as many members as possible? The key lies […]
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Vocalmeet’s Guide to Optimizing Your Association’s Marketing Channels
December 22, 2023 / by Vocalmeet / Blog, Industry News, Vocalmeet Industry Insights
The importance of effective marketing in reaching your audience and achieving your association’s goals is likely not a surprise. Your approach, however, is the key to your success. In the diverse landscape of digital marketing, each channel presents unique opportunities and challenges–which, unfortunately, means they can’t all be approached the same way! Today, we’ll dive […]
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Expanding Your Reach: How to Market Your Association’s Continuing Education
October 27, 2023 / by Elisabeth / Blog, Industry News, Vocalmeet Industry Insights
Are you looking for effective ways to promote your association’s continuing education programs? You’re not alone! Now, while email marketing is a valuable tool, it’s essential to diversify your marketing efforts to maximize your reach. You want to hit as many touch points as you can–after all, different members will use different channels! In this […]
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Making Sure Your Next Event is Your BEST Event
August 10, 2023 / by Elisabeth / Blog, Industry News, Vocalmeet Industry Insights
For most associations, events represent one of the most important revenue and membership driving components. According to a report from the American Society of Association Executives (ASAE), events can constitute up to 25% of association revenue, with the bulk of funds coming from registration fees, exhibits, and sponsorship. For that reason alone, associations are always […]
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The Importance of Digital Transformation for Associations
May 26, 2023 / by Vocalmeet / Blog, Industry News, Vocalmeet Industry Insights
In today’s digital age, organizations across industries are undergoing a major shift known as digital transformation. Professional associations, of course, are no exception. “Digital transformation” refers to the integration of digital technology with all aspects of an association’s operations, from communication and data management to decision-making and service delivery. Today, we’ll be exploring the key […]
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Become the Go-to Continuing Education Resource for Your Members
April 18, 2023 / by Vocalmeet / Blog, Industry News, Vocalmeet Industry Insights
Association members today have countless options to explore when wanting to further their continuing education (CE) and develop their careers. For convenience and simplicity, many rely on their association to provide them with these opportunities. In fact, many members go to their associations first for professional development! For obvious reasons, associations should be ready, willing, […]
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How to Bring Your Association Closer to Your Members (and Your Revenue Goals!)
April 18, 2023 / by Vocalmeet / Blog, Industry News, Vocalmeet Industry Insights
In order to get the most out of their offerings, events, and communications, associations need one thing above all else: engaged members! Engagement leads to greater member participation, involvement, loyalty–it can even have a considerable impact on revenue. After all, engaged members convert more easily and renew their memberships more readily. Getting members to such […]
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Engage & Empower: the Impact of Mentoring Programs
April 4, 2023 / by Vocalmeet / Blog, Industry News, Vocalmeet Industry Insights
Most associations acknowledge that mentoring programs can be a great help, but starting and maintaining a program can seem daunting. And while time and cost are factors when running a mentor program, the benefits can be enormous! When implemented right, mentoring programs can lead to more engaged, loyal, and productive members. To give you an […]
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