Increasing non-dues revenue is one of the primary challenges that associations face today. While selling online education courses is a valuable revenue source for some associations, there are ever-increasing...
The global pandemic has created unprecedented challenges and unexpected opportunities. Some of these opportunities can be found in the way we engage members, in the way we grow our...
A membership manager has multiple tasks and wears a variety of hats, but the essence of their job is to drive engagement with the association and grow membership. They...
Capturing the interest of members both new and old is one of the most important goals for any association; however, it’s not enough to just create interest. To drive...
Memes dominate social media. These little snippets of cultural currency are often humorous and are easily identifiable, they really are perfect for the online medium! As a result, organizations...
Though there may be a number of reasons as to why legal associations may be disappointed in their online CLE sales, one key reason may be the lack of...
Can associations generate revenue with online events? Yes, of course! Can associations use the same strategy to market online events as they would in-person events? Well, not necessarily. Welcome...
Can associations offer hybrid events without breaking the bank? The answer is YES! Welcome back to our conversation with Dr. Laurelle Jno Baptiste, Vice President of Professional Services...
Live stream, on-demand video, webinar, learning management system, virtual conference, hybrid conference…and the list goes on. It is no secret that more in-person events shifted online in 2020...
There are reasons why members join an association in the first place and reasons why they renew. If members know about and use all the benefits that come with...