April 29, 2019 / by Vocalmeet / Associations, Blog, e-Learning, Marketing, non-profits, online event, Organizations, Social Media, webinar
In-person events, such as conferences and conventions, have long been the staple of associations’ non-dues revenue streams. In fact, as much as 41% consider it their most valuable source of ancillary earnings, according to Association Adviser. Organized properly, they can certainly help diversify revenue, create necessary brand recognition and member loyalty. However, in person […]
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5 Tips on How to Prepare a Strong Presentation for Your Board
September 24, 2019 / by Vocalmeet / Associations, Blog, Industry News, non-profits, Organizations, Vocalmeet Industry Insights
Opportunity is everywhere. Innovation and technology can improve the member experience, provide considerable savings, and increase membership numbers for an association. But changes often come with risk and effort, and, as a result, the benefits may be overlooked. That means it’s up to you to show the board what they’re missing. To accomplish that, […]
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How to Win Members and Influence Renewals
September 16, 2019 / by Vocalmeet / Associations, Blog, Community, Engagement, Industry News, Marketing, non-profits, Organizations, Vocalmeet Industry Insights
Members are the lifeblood of every association. While maintaining a solid membership represents the central mission, acquiring new members remains a yearly challenge. According to the Membership Marketing Benchmarking Report, less than half of all associations increased their new member acquisitions in 2018 and nearly 25% of associations saw a decrease in renewals. To […]
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How to Attract and Engage with Younger Members (And Why It’s Important to Start Recruiting Millennials)
August 27, 2019 / by Vocalmeet / Agile, Associations, Blog, Community, Engagement, Industry News, Marketing, non-profits, Organizations, Sales, Social Media, Vocalmeet Industry Insights
If your association hasn’t started yet, it’s time to start aggressively recruiting millennials and engaging with these young professionals. But how and why? If you’re at a loss for an answer, don’t feel bad. Association board members, executives, and marketers have been just as stumped over the years. And with good reason. Stereotypes about […]
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Top 5 Reasons To Replace An Elearning Vendor
August 22, 2019 / by Vocalmeet / Associations, Blog, e-Learning, Industry News, non-profits, Organizations, Social Media, Vocalmeet Industry Insights
There was a time when consumers had no choice but to purchase their products or services from the same vendor over and over again. These days are long gone. In today’s world, consumers have access to numerous options. As technologies continue to evolve, it creates a unique environment that constantly fosters growth and innovation. […]
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Three Keys to Offering Great Lifelong Learning Programs
June 25, 2019 / by Vocalmeet / Associations, Blog, Community, e-Learning, Engagement, Industry News, non-profits, Organizations, Social Media, Vocalmeet Industry Insights
As the saying goes, knowledge is power. For any association, it is important to provide members with opportunities to continuously grow in their professions. To help achieve this, offering continuing education programs can be instrumental in attracting new members who are excited about learning opportunities that further their overall development and also provides opportunities […]
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Five Tips to Engage Members in Your Online Community
May 29, 2019 / by Vocalmeet / Associations, Blog, Community, Engagement, Industry News, non-profits, Organizations, Social Media
Creating a private online community can have a profound impact on an association and its members. It provides associations with the unique opportunity to establish a private social hub that caters specifically to members and at the same time foster engagement between members with similar mindsets and values. In addition, the online community can […]
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Benefits of Digitizing In-Person Events and Conferences for Associations
April 29, 2019 / by Vocalmeet / Associations, Blog, e-Learning, Marketing, non-profits, online event, Organizations, Social Media, webinar
In-person events, such as conferences and conventions, have long been the staple of associations’ non-dues revenue streams. In fact, as much as 41% consider it their most valuable source of ancillary earnings, according to Association Adviser. Organized properly, they can certainly help diversify revenue, create necessary brand recognition and member loyalty. However, in person […]
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What’s Driving Member Loyalty?
April 2, 2019 / by Vocalmeet / Associations, Blog, Industry News, Marketing, non-profits, Organizations, Social Media
Members are the life blood of every association. Therefore, associations make concerted efforts to attract new members. While attracting new members is a critical component of a sustainable association, retaining existing members should not be overlooked. Every year, more associations are shifting their primary focus to member retention. The numbers don’t lie. Acquiring a […]
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How to Start Using Change: An Association’s Guide to Shifting Priorities
February 19, 2019 / by Vocalmeet / Associations, Blog, Industry News, Marketing, non-profits, Organizations
Future-proof Your Association We’ve all heard a variation of that old adage, “nothing is more permanent than change.” Attributed to ancient Greek philosopher Heraclitus, it’s the idea that we are in a universal flux, and change is the only constant. As deep and academically distant as it sounds, the notion is very much relevant […]
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Interview with Margaret Carter of the ODHA on Changes, Challenges, and Excitement in the Association World
February 5, 2019 / by Vocalmeet / Associations, Blog, e-Learning, Industry News, Marketing, non-profits, Organizations
We sat down with the ODHA executive director Margaret Carter to get her take on the developments taking place in and around membership-based organizations. Margaret, a well-respected and seasoned leader, gave us a bit of an insight into the industry and the trends affecting her work. Question 1: You’ve been a part of the […]
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