Building Better Bonds: Boosting Engagement through Community

Regardless of industry, one thing is clear: true marketing success lies beyond the simple promotion of products or services–it involves the creation of a thriving community. This, of course, is also true of associations. When you weave connections between your organization and its members, you create a sense of belonging. Member engagement is key to […]

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Who Doesn’t Love a Good Discount?

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It’s hard to argue; while course discounts may not be the end-all, be-all decider, the way to your members’ hearts definitely takes a detour through their pockets. With the rising costs of…well, everything, your members will appreciate the savings–and your association will appreciate the results! Now, while discounts and bundles and incentives (oh my!) may […]

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Journeying through CLE’s Past, Present, and Future

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Welcome to our journey through the evolution of continuing legal education (CLE)! In this blog post–based on the exciting presentation that Vocalmeet’s own Dr. Laurelle Jno Baptiste gave at ACLEA’s 60th Mid-Year Meeting–we’ll be taking a look at the not-so-distant history, current trends, and future possibilities of association CLE. As association leaders, you’re likely well […]

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Amplifying Your Association’s Presence: A Guide to Increased Visibility and Engagement

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As association leaders, your primary goal is to create an environment that fosters learning, growth, and engagement. In the digital age, one of the most effective ways to achieve this is through your online learning platform. But how do you ensure that your courses and resources reach as many members as possible? The key lies […]

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Vocalmeet’s Guide to Optimizing Your Association’s Marketing Channels

The words "Digital Marketing" and related images over a photo of a person holding a tablet.

The importance of effective marketing in reaching your audience and achieving your association’s goals is likely not a surprise. Your approach, however, is the key to your success. In the diverse landscape of digital marketing, each channel presents unique opportunities and challenges–which, unfortunately, means they can’t all be approached the same way! Today, we’ll dive […]

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Expanding Your Reach: How to Market Your Association’s Continuing Education

A megaphone attached to a phone implies marketing.

Are you looking for effective ways to promote your association’s continuing education programs? You’re not alone! Now, while email marketing is a valuable tool, it’s essential to diversify your marketing efforts to maximize your reach. You want to hit as many touch points as you can–after all, different members will use different channels! In this […]

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On the Go: Making Your Organization Mobile-Friendly

A woman using her mobile device.

Making pages mobile-accessible was once a bonus consideration for associations. My, how the times have changed! Nowadays, most online traffic comes from mobile devices, and employing a responsive design to accommodate that traffic is a necessity! Despite this, while organizations everywhere have adopted mobile friendliness, not all are equal. To reap the best rewards, associations […]

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Live Streaming: a Glossary

Many Scrabble tiles are scattered on a table; in the middle, they spell out "Jargon"

Whether you’re looking to start your own live stream or are just familiarizing yourself with the industry, you may quickly find yourself in a sea of jargon you’ve never before encountered. As with most technical fields, live streaming has its own language. For many, understanding these words is half of the battle. Now, we’ve all […]

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