Selling Memberships Like a Pro: Fun & Effective Strategies to Boost Your Numbers

Growing your membership is like wanting to throw the best party in town—you want people eager to join, thrilled to be part of the experience, and telling everyone they know about it. Whether you’re managing a union, an association, or another member-based organization, memberships are the backbone of your success. An engaged community doesn’t just […]

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All About Microlearning: Why Less Means More

In today’s fast-paced world, time has become more precious than ever. Attention spans are shrinking, and traditional training methods don’t always fit into the daily lives of professionals. This is where microlearning comes in—a modern learning strategy that delivers bite-sized, focused content in short, engaging formats. If you’re hesitant about incorporating microlearning into your association’s […]

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Level Up Your Member Feedback Collection and Implementation Strategy

Collecting feedback from members and then implementing solutions based on that feedback can be challenging, but it’s essential for boosting engagement, retention, and member loyalty. Now, you may have tried different methods of collection already—conducting numerous surveys, sending out emails requesting input, and sitting in on countless member interviews… If this sounds familiar, you might […]

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7 Feedback Collection Strategies to Drive Association Success

Member feedback is vital for establishing trust and nurturing a healthy relationship between your association and its members. When you act on their feedback—whether solving member difficulties or enhancing their overall experience—you strengthen their connection to your association and boost their confidence in your commitment to meeting their needs. So today, in order to help […]

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From Reminders to Results: Driving CE Credit Completion Before the Deadline

3 colourful strips of paper that say "reminder"

The end of the year is fast approaching, and for many association members working to complete their continuing education (CE) credits, that means crunch time. It’s a busy season for everyone, so your association’s ability to provide timely, effective reminders can make all the difference. Regardless of when your association’s CE credits are due (not […]

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Building Better Bonds: Boosting Engagement through Community

Regardless of industry, one thing is clear: true marketing success lies beyond the simple promotion of products or services–it involves the creation of a thriving community. This, of course, is also true of associations. When you weave connections between your organization and its members, you create a sense of belonging. Member engagement is key to […]

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Who Doesn’t Love a Good Discount?

Spilled dice, all with the percentage symbol on them.

It’s hard to argue; while course discounts may not be the end-all, be-all decider, the way to your members’ hearts definitely takes a detour through their pockets. With the rising costs of…well, everything, your members will appreciate the savings–and your association will appreciate the results! Now, while discounts and bundles and incentives (oh my!) may […]

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Amplifying Your Association’s Presence: A Guide to Increased Visibility and Engagement

Image of a megaphone

As association leaders, your primary goal is to create an environment that fosters learning, growth, and engagement. In the digital age, one of the most effective ways to achieve this is through your online learning platform. But how do you ensure that your courses and resources reach as many members as possible? The key lies […]

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