March 26, 2024 / by Vocalmeet / Blog, Industry News, Vocalmeet Industry Insights
It’s hard to argue; while course discounts may not be the end-all, be-all decider, the way to your members’ hearts definitely takes a detour through their pockets. With the rising costs of…well, everything, your members will appreciate the savings–and your association will appreciate the results! Now, while discounts and bundles and incentives (oh my!) may […]
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Filling Seats: How Livestreaming Makes Events Accessible
June 27, 2024 / by Elisabeth / Blog, Industry News, Vocalmeet Industry Insights
The live stream industry is booming all around the world. In 2017, Facebook’s head of video, Fidji Simo, reported that 20% of all Facebook videos were broadcast live, and watch times had grown four times in the course of just one year. Over time, the live industry is projected to be valued over $70 billion. […]
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Building Better Bonds: Boosting Engagement through Community
May 14, 2024 / by Elisabeth / Blog, Industry News, Vocalmeet Industry Insights
Regardless of industry, one thing is clear: true marketing success lies beyond the simple promotion of products or services–it involves the creation of a thriving community. This, of course, is also true of associations. When you weave connections between your organization and its members, you create a sense of belonging. Member engagement is key to […]
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Who Doesn’t Love a Good Discount?
March 26, 2024 / by Vocalmeet / Blog, Industry News, Vocalmeet Industry Insights
It’s hard to argue; while course discounts may not be the end-all, be-all decider, the way to your members’ hearts definitely takes a detour through their pockets. With the rising costs of…well, everything, your members will appreciate the savings–and your association will appreciate the results! Now, while discounts and bundles and incentives (oh my!) may […]
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Amplifying Your Association’s Presence: A Guide to Increased Visibility and Engagement
January 2, 2024 / by Elisabeth / Blog, Industry News, Vocalmeet Industry Insights
As association leaders, your primary goal is to create an environment that fosters learning, growth, and engagement. In the digital age, one of the most effective ways to achieve this is through your online learning platform. But how do you ensure that your courses and resources reach as many members as possible? The key lies […]
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Vocalmeet’s Guide to Optimizing Your Association’s Marketing Channels
December 22, 2023 / by Vocalmeet / Blog, Industry News, Vocalmeet Industry Insights
The importance of effective marketing in reaching your audience and achieving your association’s goals is likely not a surprise. Your approach, however, is the key to your success. In the diverse landscape of digital marketing, each channel presents unique opportunities and challenges–which, unfortunately, means they can’t all be approached the same way! Today, we’ll dive […]
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Expanding Your Reach: How to Market Your Association’s Continuing Education
October 27, 2023 / by Elisabeth / Blog, Industry News, Vocalmeet Industry Insights
Are you looking for effective ways to promote your association’s continuing education programs? You’re not alone! Now, while email marketing is a valuable tool, it’s essential to diversify your marketing efforts to maximize your reach. You want to hit as many touch points as you can–after all, different members will use different channels! In this […]
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Boosting Brand Recognition: How Live Streaming Can Help
October 5, 2023 / by Vocalmeet / Blog, Industry News, Vocalmeet Industry Insights
Live streaming is no longer just an afterthought in association marketing plans. In fact, it’s fast becoming one of the central components for brand awareness strategies! Despite this, organizations are still slow to realize the full potential of the practice. Back in 2016, about 44% of brands were incorporating live streaming. That number has grown […]
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Attracting More Sponsors: the Live Stream Appeal
September 29, 2023 / by Vocalmeet / Blog, Industry News, Vocalmeet Industry Insights
Associations and sponsors go together like peas in a pod. On the association side, sponsors can help offset the cost of events. On the sponsor side, the more attendees an event gathers, the better the opportunity to boost their brand. Because of this, adding a live stream to an event is an excellent way to […]
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Leveraging AI: Better Education, Better Support
September 13, 2023 / by Vocalmeet / Blog, Industry News, Vocalmeet Industry Insights
In an era of constant technological evolution, associations are poised to unlock unprecedented opportunities for their members through AI-driven advancements. The marriage of artificial intelligence and education has given rise to enhanced learning and development experiences, while AI-powered member services are reshaping how associations connect with their members. Today, we’ll dive into two of the […]
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AI and You: Two “Heads” are Better than One!
August 28, 2023 / by Vocalmeet / Blog, Industry News, Vocalmeet Industry Insights
Are you ready to take your association to the next level? It’s time to welcome the exciting world of Artificial Intelligence (AI)! By combining superb leadership with the power of AI, you can create a dynamic “partnership” that propels your association to new heights. Today, we’ll explore how AI is reshaping the way we lead, […]
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