Tool: Social Media (and Related Apps)

Next to your association’s website, social media may be the next most commonly pointed-to source of potential. On social media platforms (like LinkedIn, Facebook, and Twitter), you can reach out to your members directly.

While IT support and ticketing systems will always be the main way to solve problems, people are becoming increasingly more likely to reach out to organizations on social media–especially when it comes to more general questions or concerns. When this happens, be sure to listen; timely and helpful responses are always appreciated.

Social media doesn’t just go one way, however; if your association is wondering about the wants and needs of its members, don’t hesitate–reach out to them! Consider using the poll option if your question is more of the multiple-choice variety.

Hootsuite

Running an association involves a lot of administration and coordination, so simplify things by making use of media management platforms like Hootsuite. Hootsuite lets you queue posts on your social channels ahead of time, meaning you can schedule blocks of content when it’s most convenient for you. Keep your members up to date with regularly released association news and articles; consistent posting helps improve engagement!

Canva

If you find it difficult to design marketing copy, graphic design platforms like Canva could be the perfect tool to help you out. Canva lets you create quality ads, posts, slides, articles, and more–if it’s something that can be formatted, Canva probably has it. Grab your members’ attention with chic, eye-catching posts and boost your overall social media value.

You may also like: Webinar blog: 5 Powerful Growth Strategies to Boost Non-Dues Revenue for Your Association in 2022 and Beyond

Conclusion

While the ever-expanding field of technology may seem daunting, bar associations have more tools and strategies available to them now than ever before. Don’t miss out on all the ways you can increase your support to members, build trust, and boost engagement; instead, look into improving your website, enhancing your research techniques, implementing cloud computing, bolstering your online security, and increasing your social media’s value. With the right tools in your belt, you’ll be able to help your members survive and thrive in the present and beyond!

The post Technology Tips and Tools to Help Bar Associations Build Trust and Support Members – Part 5 appeared first on Online Learning Solutions | Association Management System | Vocalmeet.

Thankfully, we’re here to help! This series of posts produced in collaboration between Vocalmeet and Lexum will cover our top tips and tools to help your bar association make the most of what the internet has to offer:

Tool: Your Website

It may feel like a cop-out to start with what’s arguably the most obvious tool in your association’s belt–its website–but it’s a crucial factor that can be easily overlooked.

Build a Solid Base

Regardless of what you’re making, it needs to have a solid base. The same is true for your association’s website: if your site isn’t visually attractive and user-friendly, you’re already losing out on potential members.

First, make sure your website is modern: if it looks like it was built before Y2K, you’re not going to find much success. It’s hard not to judge a book by its cover when you’re browsing the net, so if you want to keep your audience on your page, make sure your site’s design is snappy, clear, and interesting.

Pay attention to both the user interface (how your website is laid out) and the user experience (how it feels to use your website); if either of these is lacking, you’re going to frustrate your members. Frustrated members are more likely to wander, so be sure to make the process of using your site painless for everyone involved.

A good way to achieve this is through integration. If all of your website’s sections–whether that means your store, forums, continuing legal education, blog, or more–are properly integrated, your users will be able to navigate your site with ease. Additionally, integration means a more seamless experience with more consistent branding. If all your pages match, members are less likely to get confused. In this line of thought, make sure to pick white-label solutions (in this case, software that can be purchased and rebranded to match your association) when relying on third-party vendors to power some of these sections.

You’ll also want to beef up your site’s search functionality. This is especially important when it comes to your continuing legal education courses or publications, of course (members can’t purchase material they can’t find!) but it also applies to your site as a whole. Allow for an array of filtering options; you could include sections for keywords, categories, fields of law, popular posts/courses/books, speaker/poster, profiles, pages, and more! (Look out for part 2 in this series, where we’ll go into more detail on this topic.)

If your bar association is partnered with other quality organizations, consider adding a section presenting them and their logo. For instance, if you run a county bar association that belongs to a larger collective (for instance, a state bar association), you can indicate this with their brand image. This will show your members you belong to a larger network of credible organizations–promoting your peers and proving your reliability in a single step! (Just make sure you get permission first.)

Captivate Members

Catching the attention of members may sound difficult, but there are a number of ways you can accomplish it.

First, you’ll want to put context-specific member testimonials at the front and center of your page (or somewhere else easily accessible!). For instance, on a page dedicated to a practice guide, try to include some feedback from practitioners heavily relying on it. After all, who better to promote your products and services than the members who use them? If you don’t have a stock of reviews available, don’t worry; you can offer CE program discounts or vouchers to those who submit them! Soon, you’ll have plenty of quality member quotes to use.

Your association should also establish a knowledge hub section on its site. This can encompass a variety of formats–videos, blog articles, Ask Me Anything sessions (whether they take the form of livestreams, recorded live sessions, or forum threads), news updates, anything! If you find it useful or interesting, your members likely will, too. By establishing a broad, frequently updated body of resources, your members will be more inclined to keep coming back for more.

Finally, you can appeal to the kid in all of us: achievement badges! By offering digital badges (also known as eBadges) for accomplishments like completing programs or course tracks, you get to reward loyal members with a virtual sticker. Members can then display their badges on their profiles or on social media–showing off their accolades and promoting your association at the same time! Everyone likes to be validated for their hard work, and you’ll be scratching that “collector’s itch” for some of your audience.

You may also like: Let’s Get Digital: 3 Strategies to Boost Member Engagement Online

Conclusion

When you’re looking to boost engagement, you can’t go wrong with a sleek, appealing website. Make it intuitive, make it fun, and make it smart–your members will appreciate it!

Looking for more tips and tools? Have no fear, this article is just the start! Check in next week for our tips to enhance your research ability.

The post Technology Tips and Tools to Help Bar Associations Build Trust and Support Members – Part 1 appeared first on Online Learning Solutions | Association Management System | Vocalmeet.

In this article, we’ll be taking a look at how you can increase your member engagement virtually through online networking opportunities, upskilling events, and accessibility options. Don’t fight the tide–go with the flow and make the current yours!

1. Provide Plenty of Opportunities to Network Online

One of the major reasons people join member-based organizations is to connect with other like-minded professionals. Because of this, you want to make sure you’re offering your audience as many interaction opportunities as possible!

First, you’ll want to start with the basics: forums and discussion boards. By hosting these on your organization’s website, you’ll keep from driving traffic away from your brand. These pages will give members the chance to create and reply to threads on all sorts of topics.

You’ll of course want to focus on industry specifics, but give them a chance to socialize a little, too; consider creating a “Media of the Month Club” thread where members can consume the designated media of the month (be it a book, a movie, a podcast, or a TV show) and discuss. All work and no play can make forums a dull section, after all!

Next, you’ll want to work on your member-specific pages. By letting members create their own individual profile pages, you allow them the chance to connect with your organization on a deeper level; customization gives people a sense of ownership over their page (and by extension, their membership).

Offer e-badges for the completion of various courses, tracks, and achievements–these little electronic “stickers” will give members a sense of accomplishment while also promoting your organization’s offerings. You don’t have to stick to the traditional e-badges like “number of courses completed” or “days logged in consecutively”, either–try thinking outside the box for fun and memorable awards. Your members will appreciate the creativity, and you may get a little extra promotional mileage if it’s meme-able!

Finally, you won’t want to forget your organization’s social media channels. Be sure to post consistently, with lots of valuable, timely, and relevant information! Social media is a great place to encourage engagement through contests and giveaways. Reward your members for interacting with your accounts; create games where those who like, comment, and follow you have the chance to win fun prizes or swag. Everyone likes to feel like a winner!

2. Create Endless Opportunities to Upskill

Another main reason people join member-based organizations is to advance their professional development. Don’t leave your members hanging; give them plenty of chances to advance and improve! You can do this in a variety of ways.

First, you’ll want to create a solid backlog of quality continuing education courses. Make sure to focus on topics that members won’t find anywhere else; by offering niche, valuable education, you’ll be putting your organization a step ahead of its CE competitors.

Not everything has to be a multi-part course filled with modules, either; you can provide timely one-off courses (for a reduced fee) that cover emergent topics in your industry. This will let you (and your members!) stay current.

Off/Online: Mutually Exclusive No More!

Hybrid events present a fantastic opportunity for organizations and members alike. These offline-online sessions give you access to up to three audiences (and revenue streams) at once:

• First, you have those who attend the traditional, in-person session.
• Second, by recording the event, you can create an on-demand mini-course to add to your organization’s CE.
• Finally (and optionally), you can choose to livestream the event to those who can’t make it in person.

The potential hybrid events present is unmatched!

If you don’t want to go the hybrid route, however, you still have options. You can host (and record!) live webinars that cover current topics in your industry. To make these sessions extra engaging, make sure to incorporate a chat function.

This is especially important if you choose to host Ask Me Anything sessions with prominent industry experts; the chat function will allow the presenter to interact with the audience and answer questions live! AMAs can also be taken to the member forums, where new members can learn more about their chosen career paths.

Finally, make sure your organization has a strong resource centre where members can find articles, whitepapers, useful links, and more. By creating an information hub, you’re boosting your audience’s trust and keeping them close. Members appreciate having everything at their fingertips.

3. Make Everything Excellently Accessible

You can host all the quality resources you want–if you don’t make them easy to find, your members will never access any of them! You don’t want the work you put into your CE wasted, so be sure to focus on your website’s design, too. You want it to be intuitive, logical, and pleasant.

User interface (i.e. the way your site looks and navigates) is important, but user experience (i.e. how it feels to navigate your site, if the actual flow of the design is logical) is becoming increasingly crucial, too.

One of the first things you look at should be mobile-responsiveness. Users are no longer limited to desktop-view only, so you need your website to look snappy regardless of the screen it’s viewed on. Keep your site up-to-date and modern looking–you don’t want visitors to think you stopped updating in the 90’s!

It is especially important for your website’s search function. You want to make sure that members can find whatever they’re looking for, be it a specific CE course or resource. Make sure there are plenty of filtering options (popularity, date added, category, keywords, etc.) that users can apply.

You also want your content to be easy to navigate and cohesive with your other sites; consistency is key! Make sure your CE section, your organization’s store, your knowledge hub, and your landing pages all connect seamlessly. Your members will thank you!

You may also like: 6 Methods to Easily Increase Member Engagement

Conclusion

While the online world may be hard to adapt to at times, it also presents member-based organizations with a field of new opportunities to discover and make their own. Don’t let these chances pass you by–make sure to give your members plenty of places to network online, to grant many occasions to upskill, and to keep your website highly accessible. Your audience is waiting!

The post Let’s Get Digital: 3 Strategies to Boost Member Engagement Online appeared first on Online Learning Solutions | Association Management System | Vocalmeet.

Whether you missed the original livestream or want to watch it again, you’re in luck! Vocalmeet, the CPA (Canadian Psychological Association), and the CSAE (Canadian Society of Association Executives) partnered to bring you a fantastic discussion on growth strategies for associations in 2022 and beyond—a discussion you can catch online now!

Meanwhile, in this webinar recap, we’ll explore the 5 powerful growth strategies that were shared during the livestream conversation. Join us as we discover the strategies other association leaders use to maximize their ability to generate non-dues revenue for their organizations!

1. The Benefits of On-Demand CE Courses

Does your association hold live sessions? Do you livestream continuing education courses and workshops? Well, you’re in luck; you can record these streams and transform them into continuing education (CE) courses. Your association gets more courses to package and sell, and your members get access to new, premium content–everyone benefits!

That’s not all; you can also use previously recorded courses to create something fresh and new. By re-editing and updating your older courses, you can offer your members improved, modernized content. Consider packaging it with new courses for extra value!

2. Cost-Effective Marketing Tools and Promotion

When it comes to earning more revenue, your members and the public need to know about the benefits and programs your association offers. Thankfully, there are plenty of economical assets at your disposal. In our discussion, Anthony Campbell, Growth Manager at Vocalmeet shared a few cost-effective marketing and promotion tools that will help your association do more with less;

• Jasper AI (Artificial Intelligence Marketing): Jasper is an Artificial Intelligence (AI)-powered writing assistant that can automatically generate persuasive blog posts, marketing emails, landing pages, and more! If you find it difficult to generate this kind of content, you may find Jasper a great help. You can find Jasper AI here.
• Canva for Nonprofits: Canva is a website that offers pre-made graphic designs that you can take and tailor yourself. If you find yourself needing lots of custom graphics, check it out! You can find Canva for Nonprofits here.
• Hootsuite: Hootsuite is a social media management platform that allows you to schedule posts ahead of time, as well as keep track of your content streams, mentions, and more. If your association uses several social media channels, Hootsuite is the program for you. You can find Hootsuite here.
• Vidyard: Vidyard allows you to record your computer screen and webinar at the same time, making window-in-window a breeze. Use it to personalize your presentation content and more! You can find Vidyard here.
• Calendly: Calendly is a program used to book appointments online. You select the dates and times you’re available, and your members can book time with you in just a few clicks; what a time-saver! You can find Calendly here.

3. The Importance of the Strategic Plan

Having a clear strategic plan is important for any organization. Your strategic plan should outline the association’s priorities and how you plan to achieve them. This is essential in order for the organization to thrive and grow in a competitive environment. Will your staff be able to facilitate and manage your new priorities? Will your current budget allow you to build and support new programs? The key to successfully implementing your strategic plan is to avoid it from turning into your operational plan. Your strategic plan is designed to help you achieve your goals and mission. Your operational plan helps you carry out the tasks needed to achieve your strategic plan’s goals and mission.

4. Combined Dues and Non-Dues Revenue Initiatives

No one said dues and non-dues revenue streams had to be mutually exclusive! Try offering members free continuing education packages for early renewal. If you want to get even fancier, try creating membership packages based on what the member selects; you can run the gamut from low-cost, low benefits memberships all the way up to VIP premium memberships that include all the bells and whistles! The number of membership types and the perks they include is up to you.

5. Technology Consolidation

By consolidating your association’s technology, you can actually improve its ease-of-use and its value. Remember to KISS: Keep It Simple, Silly! Simplification will reduce both complexity and costs while improving the efficacy of your tools.

That’s not the only thing your association can condense, of course; consider having all of your technological needs filled by a single vendor! You’ll build a better partnership, and you won’t have to keep track of who covers what. One account, one vendor, one contact! Additionally, your vendor will become more invested in (and fond of!) your association–they may even be willing to go the extra mile for you as your business relationship develops. Better still, by sourcing all your technology from one vendor, you’ll have fewer compatibility issues when it comes to expanding your tools (they know what you have and what connects to it, after all). Streamline your processes; go for a vendor that offers all in one!

Has your interest been piqued? By offering on-demand CE courses, marketing with economic tools and promotions, directing in a plan-focussed manner, creating varied membership packages, and unifying technology and vendors, your association will be able to boost its growth and increase its non-dues revenue!

The post Webinar Recap: 5 Powerful Growth Strategies to Boost Non-Dues Revenue for Your Association in 2022 and Beyond appeared first on Online Learning Solutions | Association Management System | Vocalmeet.

With the help of non-dues revenue, associations can provide members with extensive benefits, assist the industry at large, and engage in advocacy and promotional activities. To afford this, these non-dues funds usually amount to more than 50% of the total revenue of larger associations. But then, what about small and mid-size associations? How can they afford the cost, labour, and time needed to bolster their non-dues revenues programs? 

Well, in most cases, these associations already have the content and the groundwork laid to start earning non-dues revenue–all that’s left is a little creativity and effort to get the ball rolling! In this article, we’ll be exploring some of the best ways that associations can start earning additional revenue right away. Not only this–many of the below ideas can also improve the quality of membership overall, potentially leading to more members and more renewals!

Make an Event of It!

Events usually represent the largest non-dues revenue-makers for associations. Conferences, for example, often provide several revenue streams, including ticket sales, exhibitor fees, merchandise sales, and various partnerships, to name a few! For smaller associations, however, throwing a conference might not be realistic. Don’t give up, though–even smaller associations can still host and sell tickets to banquets, galas, or special dinners. If planned properly, events like these can provide the same revenue opportunities as conferences, just on a smaller scale.

Teachable Moments

Access to continuing education is one of the most desired components of an association membership for many. Because of this, many associations include training in their membership benefits–and rightly so! However, there may be other opportunities for your association to host training and workshop programs that go above and beyond the standard membership offerings that you may be missing. These opportunities include additional related certifications or accreditations that haven’t yet been included in the membership program. Some associations even offer training programs that stray outside of their industry or expertise altogether, such as hobby training or complementary skill training. 

Sponsorships and Advertising 

When considering incorporating sponsorships and advertisements into your association’s non-dues revenue program, you’ll be happy to hear that there are a great variety of options out there. The following are some of the major categories you should explore:

• • Events – Whatever type of event your association throws, you will have advertising and sponsorship opportunities available. This may include incorporating a sponsor’s banner or giving them a booth. You may even add in a promotional area near the entrance, invite a speaker to give a relevant presentation or have them run a workshop. 

• • Website – Your website has great potential for bringing in advertising and sponsorship dollars, but you want to avoid polluting the space too much. Consider a strategically placed logo or adding a sponsor page on your site. The Google AdSense advertising platform offers associations a quick and easy way to add advertisement links to their website with little additional work. Associations can also add affiliate links to generate revenue with each click.

• • Social Media – For associations with a large social media network, they can add sponsored posts into the mix. These posts are especially useful for all parties involved if the association and the sponsoring organization have overlapping interests. 

• • Sponsored Webinars – If your association posts webinars on your website for your members, you may consider adding webinars created by sponsors. In an ideal situation, these are a valuable source of non-dues revenue and are useful for members at the same time!

• • Publications – Whatever publications your association creates, they likely present an opportunity for advertisements. These can be regularly scheduled newsletters, member packages, or magazines. Similar to your website, avoid overloading the space with ads, or it could become distracting or off-putting for readers. 

• • Job Boards – Whether you currently run a job board or are thinking of creating one, these present one more option for earning non-dues revenue. While not a traditional sponsorship or ad, posting a job link for an organization can earn revenue, particularly if it leads to employment for one of your members! 

Put Your Membership Base to Work

Because they typically represent an established membership base that is usually contained to a single industry, associations can provide a unique opportunity to collect information for industry research, studies, and statistics. Outside groups may pay to have access to membership data, lists, and reports. Now, not every association and opportunity are equal here. It’s best to approach these carefully so that your members don’t get bombarded by sales calls, spam, or worse–phishing scams. When done safely and securely, however, your membership base can be an excellent resource for groups looking for inside industry information.

Help Granted 

Associations should always be on the lookout for funding opportunities from the government or national organizations. Each year, associations around the world apply to grant programs and receive development and philanthropic funds. This method is especially useful for nonprofit associations. These groups can also run fundraisers and donor drives to bring in more money. Get creative with these programs and invite members and non-members alike to raise as much as you can! If the event and the association are committed to a good cause, these efforts can often be rewarding.

While the hunt for non-dues revenue can be a complex one, there are always ways to get creative with it. Look into the methods you feel best suit your association and take a chance–you’ll never know how profitable they’ll be if you don’t try!

The post Maximize Your Association’s Value: Earn More Non-dues Revenue <i>Now</i> appeared first on Online Learning Solutions | Association Management System | Vocalmeet.

Intuitive Interface

It may seem overly simplistic to say that an LMS should be easy to use, but it’s a serious consideration that requires more than just a written claim to back it up. Nearly every LMS alleges that it is intuitive, but this isn’t always necessarily the case; because of this, associations must investigate the matter thoroughly before committing.

Look for a live demonstration or a trial version to actually test the interface and see for yourself how easy it is to use. Ideally, you’ll want a system that is accessible for first-time learners and administrators, but also one with enough depth to support growth and advanced operations. 

For learners, the easier an LMS is to operate, the more people will use it, and the more comfortable they will be with their training. On the back end, the intuitive operation allows for more than one administrator to manage the system. If the main administrator is off sick or away from the office, the association can still offer support and fix any issues that may pop up. Ease-of-use is vital for everyone when choosing an LMS!

The Right Features for You

The right LMS should meet your specific demands and needs; it should feel tailored to your association. These needs, of course, will be different for every association. For example, associations with more web-savvy staff and members may need things like robust social media integration and social learning features. In contrast, sales teams may look for features like leaderboards. Consider how mobile-ready the LMS is, what educational technologies it supports, and whether it can host a member forum. Each association should write out and rank the features that matter most, then find the LMS that satisfies the highest number of requirements for the best price.

Varied Learning Paths

To give your members the best when it comes to educational opportunities, you need a system that can support a variety of learning options and formats. While you may only offer one type of learning format now, you may want to incorporate other formats in the future. Because all learners have their own learning styles and interests, variety can spice up an otherwise rote, vanilla education system. 

Many associations may lean towards systems that allow learners to progress through a set path of recommended courses. While this is useful, it is important to ensure that these paths are customizable. If each learning path is mandatory and unchangeable, an individual learner’s experiences and prior training might be overlooked. Instead, find an LMS that allows for a web of optional paths–like a “choose your own adventure”! The bottom line here is that learners want options, and your LMS should be able to give them precisely that!

Solid Integration Capability

The ability to integrate technology is essential for associations if they want to provide their users with a seamless online experience. Your LMS should be able to integrate with your website, your eCommerce setup, job boards, and social media–the list is endless! Proper integration not only allows users to move freely around your association’s system and its web of connected sites, but it also allows administrators to collect and analyze information about the various sections of the system. The analytics an integrated LMS can provide will be helpful in gauging the effectiveness of your sites, promotions, and member engagement.

Accessibility and Customizability

While related to integration, accessibility and customizability deserve their own entry. Accessibility can refer to many things, but one of the most important for an LMS is mobile accessibility. The critical feature to look for here is mobile responsiveness, which refers to the ability of the LMS to adapt to different mobile devices and screen sizes. As mobile devices become more and more popular for easy, casual use, training is often completed on phones and tablets. Make sure your LMS can keep up!

In terms of customizability, the best LMS leaves room for growth and change in the future. A system could include all of the features in the world today–without customization capabilities, it will become outdated tomorrow! An LMS vendor that makes room for customization also demonstrates the desire to grow with both evolving technology and the associations that use it.

Data Tracking

Data tracking is an absolutely essential feature of an LMS, especially for associations that want to gauge learner progress. Not only can data tracking give members insight into their development, digitally “bookmark” progress for later return, and display learning achievements–it can also help administrators to identify any problem areas in the training that need addressing. LMS reporting can also draw attention to fluctuations in test scores and completion rates, measure compliance rates, and highlight changing exam results. LMS data tracking allows associations to turn their learning data into resources for advertising, personalization, and improvement.

Support and Training

It doesn’t matter how intuitive or straightforward an LMS is– questions and issues will almost always arise somewhere down the line. These are problems that will inevitably require some kind of support and/or training to solve. Be sure to check what the LMS vendor’s support lines are like, what type of training programs and resources are available, and if the LMS provider plays a role in the onboarding process. A solid support system can take the stress out of the integration process–there’s always someone ready to back you up!

While choosing an LMS can be a deeply personal endeavour to an association, there will always be features that can benefit everyone and anyone. So, when you look for yours, make sure to choose an LMS that not only hits your industry-specific targets, but the universal LMS needs as well. Happy hunting!

The post 7 Universally Crucial Features for Your New LMS appeared first on Online Learning Solutions | Association Management System | Vocalmeet.

By employing the following methods, associations can increase their visibility, attract more members and visitors to their site, and better position themselves as an industry authority. If these strategies are done correctly, associations should enjoy more active, dedicated, and loyal members. Without further ado, here are six methods to quickly increase member engagement:

Posting Blogs Increases Member Engagement

Associations can provide helpful content in several areas, including their Learning Management System (LMS), social media channels, and official website. Typically, quality content attracts new members and encourages current members to engage with the association more often; because of this, one surefire way to get more eyes on your association’s website is to bolster your blog content. While some still think of blogs as informal online rambling, many associations use their blog to communicate helpful industry information to their members and visitors. Blogs can display beneficial information in concise, easy-to-digest articles, but you’re likely aware of this–you’re reading one right now!

A quality blog can have a massive ripple effect. The better, more useful, and more timely the content is, the more traffic your website will get and the lengthier each visit will become. Search engines often rank websites using these analytics, judging the quality of your content by how your visitors engage with it. A consistent blogging schedule can also lead to more regular visits, while also providing more material to post on social media–which can also encourage more meaningful online discussion in your comments!

Improve Your Social Media Presence

A quality social media presence can go a long way in improving your association’s visibility. It can help drive traffic to your website and content, while also demonstrating to members that you’re readily available and consistently up-to-date. Additionally, while social media allows associations to communicate with their target audience, it also helps to establish your association as a trusted industry information source.

Consider posting relevant industry or think pieces. Start conversations on your channels and encourage members and others to join in. You may also want to join in other discussions that are relevant to your association. These meaningful interactions will help increase your visibility on social media, have your posts showing up on more feeds, and establish you as an involved authority in the industry.

Enhance Your CE

Continuing education provides some of the biggest and brightest benefits an association can offer its members. By providing members with a varied selection of training and courses and constantly updating the material to reflect industry changes and demands, associations can draw in more traffic and turn visitors into members. Furthermore, with the right LMS and planning, your association can do even more than that!

Consider setting up an online forum to allow learners to communicate, learn, and network with each other. Try to stimulate discussions on the forum by posting relevant news or starting conversations on course topics. An active forum can improve website traffic and will encourage members to become more active and engaged. You can also incorporate a digital badging system that allows members to highlight their completion of training courses, certificates, and other industry-relevant achievements; this method helps generate online interest and promote brand awareness and gives members a visual indication of all of their accomplishments with your association.

Work with the Media

Who better to provide visibility for your association than the media? However, to be featured, your association needs to position itself as a helpful resource. You can provide various local or industry-relevant publications with information packages from time to time. Keep them informed about any new changes or important news in your field.

Not only will this help keep readers informed about your industry, but it will also cement your association as that publication’s go-to source for information. If you prove yourself as a reliable, helpful source, the publication will likely go to you first from then on whenever they need information on a topic in your field. This can get your association in front of their readers in a creative and helpful way.

Attend Popular Events and Build Relationships

One of the best ways to build brand awareness and increase your association’s visibility is to simply be visible. Participate in local or industry events, communicate with other organizations and professionals and build relationships. In addition to getting out in the open and making your association seen by current and potential members, these appearances can also help locate advertisers, speakers, sponsors, and trainers, as well as event exhibitors, professionals, and organizations, all of whom will bring value to your association and your members. Remember, if you don’t put your association out there, no one will know to look for it!

Enhance Your Store

To be most effective, the association store needs to be much more than a standalone shop. Instead, it should be fully integrated with your association’s website and system. Allow users to connect to it from anywhere and provide a seamless e-commerce experience. You may also consider offering personalized deals to members based on their experience and activity–did a member recently earn an e-Badge? Perhaps they deserve a discount for their fine work! Additionally, it’s good to provide relevant and useful course recommendations for graduates of other courses. If they finished one course, perhaps they’d be interested in taking a related one?

While newer products and courses may sell well–you’re offering up-to-date information, after all!–your association may have to get more creative when it comes to keeping up the demand hype over time. You can circumvent staleness by refreshing older courses with new material and updating them as your industry evolves. For example, you can also package older courses or goods with newer courses and goods in the same vein to provide them with a new spin.

When seeking engagement, the most important thing to remember is that associations and members will always be a mutual partnership; help your members grow, and they’ll support you in return. Create solid content, interact with your members online, bolster your continuing education programs, become a reliable source of industry information, put yourself out there, and keep your store’s products current; you’ll be amazed at how far these steps can take you!

The post 6 Methods to Easily Increase Member Engagement appeared first on Online Learning Solutions | Association Management System | Vocalmeet.

From the online learning platform you select, to the way you market your continuing education courses, creating a successful online continuing education program is a continuous process.

To help you create a successful online continuing education (CE) program, we will highlight three key areas that most associations overlook when offering online CE courses:

• An Easy-to-Use Online Learning Platform
• The Importance of the Course Content and Pricing
• The Value of Marketing

It is not enough to just post your recorded CE courses online and then expect members to purchase your courses; you need to consider how user-friendly the platform is, the quality and cost of the courses, and the marketing strategies you’ll employ. 

Selecting an Easy-to-Use Online Learning Platform 

The success of your online continuing education program starts with your members’ online experience.

Imagine walking into a brick-and-mortar store where the aisles are so close together that it’s hard to find the product you’re looking for. When you attempt to ask for help, no one answers. Chances are, you would walk out upset and annoyed, vowing to warn anyone and everyone away from it! The same principle applies to your members’ online experience.

If your online learning platform is cumbersome and hard to navigate, your members will eventually stop using the platform.

If technical support isn’t prompt and professional, your members will be frustrated. If your members are unhappy with your platform, they’ll let each other know about it.

Consequently, when selecting an online learning platform, focus on usability and user-friendliness rather than features alone.

Go through the learning process yourself, all the way from purchasing an online course to completing it. Was it easy to find all the courses you wanted? Could you do it all on your first try? Did you need help at any time? If you were ever confused on where to go or what to click, chances are that your members will be, too. 

Remember, the entire purpose of offering online continuing education courses is to add value while increasing non-dues revenue.

If the process of completing your online courses is too complicated, not only are you losing out on non-dues revenue–you’re also creating a negative experience for your members!

Course Content is King, and the Price Must Be Right

In the last section, we talked about the importance of the online experience. In this section, we’ll focus on the product: your online courses.

By providing online education courses, your association has the opportunity to become a go-to source of timely and relevant information for your members. Make sure that your courses are up-to-date with the latest trends in your field, whether that means offering courses in newly developing areas or expanding on sectors that are already considered an industry backbone; whatever courses you create, they have to add value. 

Thus, by offering online continuing education courses that provide both prompt and thorough information, your association will have the opportunity to become the go-to source of high-quality information and online courses for your industry. This is the power and the importance of CE course content.

Your Online Courses Need Clearly Defined Learning Outcomes with Well-Written Descriptions

Your members need to know what specific, actionable insight they will earn by paying for and partaking in your course.

For example, will the contents of the course help them earn a certificate in a new skill? Will it teach them the current best practices in their field?

If your course descriptions are too vague, your members won’t understand the benefit of enrolling–meaning your association loses out on the non-dues revenue your programs could be producing! Instead, use clear, concise descriptions to demonstrate the value of each course to show your members why they should enroll. 

Value-Based Pricing: Your Association’s Ability to Maximize Non-dues Revenue From Continuing Education

Value-based pricing helps associations set prices of the courses they sell based on the value the course provides to their members.

If you understand the unique challenges that your members face, creating niche courses that cater to these issues is a worthwhile undertaking for your association. Your members will recognize the value of your courses and will be willing to pay more to access the tailored information–even more so when compared to a blanket course that covers a generic topic. 

Whether your courses are niche or expansive, remember to price them according to the value they offer your members.

Increasing Non-dues Revenue Means Online Marketing Matters More than Ever

Marketing online courses requires a different strategy than marketing in-person continuing education sessions.

To address this, you’ll need to create clear and persuasive marketing campaigns to let your members know about the convenience and ease of your online learning platform and its courses.

Though you may have already sent out an email campaign upon the release of your platform, it is necessary to keep up the communication and continue to inform your members of new, exciting course opportunities. After all, if your audience doesn’t know you offer a course, they won’t know to look for it!

Research has shown that in order to get a recipient to follow an email’s call to action, you need to send approximately 10 to 20 emails about it.

Because of this, we recommend you notify your members via email about your online learning platform and any new courses about 1 to 2 times a month.

Additionally, you’ll want to build a few marketing campaigns to promote your association’s new CE platform once it’s live.

Examples of possible campaigns you could use to promote your online learning platform and courses include:

• Monthly Association Speaker Advice
• Current Offers and Deals
• Course Recommendations and Endorsements from Members
• Featured New Courses

While the creation and maintenance of email campaigns may sound like a lot of work for your association, we must look to the retail world for advice. How many emails have you received from your favorite brands advertising new products and services?

You may work with an association, but the message is the same: messages are more effective when repeated!

Thus, while creating online marketing campaigns may be a laborious process, they aren’t without benefit–they’re a key tool when it comes to keeping your members up-to-date with what you offer!

Vocalmeet Offers Marketing to All of Our Clients as a Complimentary Service.

Let us help you inform your members about your association’s online continuing education options and help you increase your online sales. Learn more about our online learning platforms here!

In closing, increasing non-dues revenue for your online continuing education program is an ongoing process: you’ll need to research and employ the best learning management system platform; to constantly revise, review, and upgrade your content; and to create a string of marketing campaigns that promote your platform once it goes live.

There are lights at the end of the tunnel, however, and their names are “Non-dues Revenue” and “Member Satisfaction”– the best outcomes an association could have!

The post 3 Ways to Increase Non-dues Revenue for Your Association’s Online Continuing Education Program appeared first on Online Learning Solutions | Association Management System | Vocalmeet.

Every one of your recorded sessions represents an opportunity for your association to provide timely and educational information to your members, while also creating new streams of non-dues revenue! By extending the usefulness of your recorded Zoom sessions, your association’s return on investment increases.

This post will discuss what associations can do with their recorded Zoom sessions to add value to their memberships and increase non-dues revenue.

Create On-Demand Continuing Education Courses from Your Recorded Zoom Sessions

Your library of recorded Zoom sessions is composed of the perfect building blocks to generate new streams of non-dues revenue for your association. By offering the recorded sessions as on-demand courses, your association can extend the value of each one while also increasing member engagement. Members who were unable to attend your sessions will now be able to access the recorded version on-demand and even earn CE credits at the same time!

Additionally, providing convenient and easy-to-use online options for your members to access your recorded content and complete their CE requirements underscores and increases the value of membership with your association. From your members’ perspectives, having access to quality CE programs helps them stay up-to-date and allows them to remain competitive within their field.

Simply Uploading Recorded Sessions to Your Website or a Video-Sharing Platform Won’t Cut It.

Although uploading recorded sessions to your website may strike you as easier, offering quality online continuing education requires much more than just linking members to your recordings. You will need to track attendance, produce completion certificates, facilitate payment, and answer any questions your members may possess. Tracking these requirements manually will create substantial administrative work for your staff, leading to your team spending less time on your members.

An Online Learning Platform Makes It Easy for Associations to Offer Online Continuing Education

In order to generate non-dues revenue from your recorded Zoom sessions, you will need to use an e-commerce enabled online learning platform. 

These platforms make it easy for your association to offer on-demand continuing education courses while reducing administrative work for your staff and making payment simple and easy. 

Before selecting an online learning platform, ensure that the platform tracks user progress, restricts users from jumping to the end of the video, produces completion certificates automatically, facilitates payments, and navigates easily. The purpose of using an online learning platform is to make it easy for your members to access and pay for your courses online while simultaneously increasing non-dues revenue for your association. 

Marketing Your Online Continuing Education Courses is Key

Marketing your online courses is an essential element to the success of your online continuing education courses. Your association must create marketing campaigns that promote your online continuing education courses and remind members that completing their continuing education requirements with you online is easy. 

While creating marketing campaigns is something that your association staff will have to commit to and handle, the return-on-investment is well worth the time. 

Align Your Upcoming Zoom Sessions to Your Continuing Education Strategy

When planning your next webinar, virtual conference session, or continuing education course, always have your continuing education strategy in mind. If you arrange your plan correctly, taking everything into account, the educational sessions you create will be able to generate revenue for months (and even years!) after the original session ends. Think ahead, and be sure to structure all of your Zoom sessions so that they can easily be repurposed as on-demand continuing education courses.

Conclusion

With a little elbow grease and a bit of forethought, your library of Zoom recordings can become a valuable asset that could generate significant revenue for your association in the future. Offering your Zoom recordings as online continuing education courses is a worthwhile endeavor for all, creating better value for your members and higher non-dues revenue for your association.

The post What Can Associations Do with Their Recorded Zoom Sessions? appeared first on Online Learning Solutions | Association Management System | Vocalmeet.

In the past, organizations placed greater emphasis on establishing processes and tools, adhering rigidly to the plan, conducting frequent contract negotiations, and producing endless documentation. In recent times, however, there has been a shift towards constant communication, adaptive plans, customer collaboration, and greater individual ownership. This is often credited to both leaders and employees adopting an Agile mindset.

So, Just What is an Agile Mindset?

Encouraging continuous interaction, adapting quickly to changes, and increasing member engagement requires associations to think differently about how projects are implemented; it requires an Agile mindset. The Agile mindset must be flexible to changes in the plan, be open to differing opinions from teammates, be constantly learning, and be focused on delivering the highest value to members. With an Agile mindset, association employees are better equipped for collaboration and for managing the many challenges that can arise during a project.

You May Ask, “Does an Agile Mindset Benefit Association Employees Who Are Non-technical?”

There are some preconceived notions that an Agile mindset is not for the “non-technically inclined”–quite the contrary! Adopting an Agile mindset can be a game-changer for any project–after all, being able to swiftly adapt to change is an important skill for any association, project, or workplace!

Associations Are Ever-Changing; an Agile Mindset is Now Critical for Success

At times, employees can be buried under paperwork and fall victim to the multiple roadblocks that can result from poor communication, outsourced problem-solving, and unorganized task scheduling. However, associations and workplaces are evolving, and changing market demands and member behavior must be accounted for if one is to stay competitive. Consequently, associations need to keep pace with the shifting sands of market changes and business conditions. An Agile mindset will prepare them for anything the ever-changing business world presents them with.

Agile Teams Can Empower Each Other

The success of an association relies heavily on the confidence of its employees.

Find any poorly run association that stifles its employees, and the result will likely be a lack of motivation, underperformance, and minimal creativity amongst the staff. Business consultant and strategist Kaihan Krippedorff stated, “Arming employees with the tools, know-how, and mindset needed to successfully innovate on a continual basis will be paramount to organizational survival.” The key to achieving this lies in empowering team members with the freedom to operate under minimal limitations.

True Empowerment Involves Changing the Culture of an Association from One That Is Ruled by an Iron Fist to One That Inspires Innovation and Thought Leaders.

Empowering a non-technical team with the Agile self-direction mindset is crucial. It allows team members to be more independent, without the need for manager direction at every turn. With self-direction, the team is able to work together to execute each of their respective responsibilities and duties at a self-designated and optimized pace–without having to constantly look over their collective shoulder!
Self-direction emphasizes the abilities and experience of each team member and combines them into an outcome greater than the sum of their parts. This establishes trust among the team members, proving that each cog in the wheel is necessary and valued when working in tandem to complete a common goal.

Does Empowering Agile Teams Render Management Obsolete? Absolutely Not!

A manager can still lead, but an empowered team means that their focus can be placed more on strategy and communication with the team than on routine duties, which leaves the door open for team input which, in turn, allows team members to feel helpful and appreciated–after all, it proves that management has faith in their abilities! An effective leader can provide mentorship using positive feedback for a good performance, as well as constructive criticism for a poor one.

Iterations and Continuous Improvement

Achieving success is one thing; sustaining it for the long term is another story. Adopting an Agile mindset can help associations improve policies and processes quickly and easily, thus maximizing their efficiency. It is important for associations to develop plans that work with existing policies and processes, while also brainstorming about how these practices can be enhanced further. The improvements can then be made to the existing policies and processes–just make sure to be prepared for unforeseen obstacles that require further development. Remember, Agile values adaptability–unexpected issues are just a stepping stone to improvement!

Once the changes have been made, make sure to thoroughly assess the new policies and processes and observe their performance. Are they better? Worse? On par? This will provide key information for further improvement.

Now that your investigation is complete, management can make the final call to officially confirm the proposed changes, or else suggest additional modifications before moving forward.

Agile Improvement Strategies

There are other improvement strategies that can elevate an association to the next level. An association can implement lean continuous improvement, where the objective is to identify and abolish all areas that fail to offer members additional benefits. This is a proactive approach that allows the association to concentrate more on the relevant benefits that their members want and accelerate towards the end goal with greater efficiency.

Value stream mapping is another vital asset to improving performance in your association; this strategy enables the association to perform a comprehensive assessment of a process in order to identify where adjustments can be made and what can be eliminated by using knowledge gained from experience to indicate what is working in a process and what is not.

Conclusion

So, fear not, the Agile mindset makes associations a better, more cohesive place for staff and members alike! Greater emphasis is placed on major priorities, while lesser priorities are shelved for later.

Interested in gaining a deep understanding of the principles and practices of Agile project management? Take this trusted Agile & Scrum Certification Course!

Agile prepares you to take on any challenge that threatens the success of your project by arming you with independence and flexibility. With an Agile mindset, association leaders and employees can be certain that greater success is just around the corner!

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