March 4, 2020 / by Vocalmeet / Associations, Blog, Community, Industry News, Marketing, non-profits, Organizations, Sales, Social Media, Vocalmeet Industry Insights
Social media can yield many benefits for an association. In the marketing world, social media represents one of the strongest tools available. Utilizing this avenue can create more brand awareness than traditional advertising, increase traffic to your website, and help improve conversion rates for visitors and consumers. Yet there’s more to social media than […]
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Why Legal Associations Should Care About Their Website to Increase Online CLE Sales
January 15, 2021 / by Vocalmeet / Blog, Industry News, Legal, Vocalmeet Industry Insights
Though there may be a number of reasons as to why legal associations may be disappointed in their online CLE sales, one key reason may be the lack of marketing. Marketing online CLE courses requires a different strategy than marketing in-person CLE sessions. For example, it’s not enough to simply rebrand all in-person sessions as […]
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10 Ways for Associations to Offer Benefits for Sponsors and Exhibitors Online
March 20, 2020 / by Vocalmeet / Associations, Blog, e-Learning, Engagement, Marketing, non-profits, online event, Sales, Vocalmeet Industry Insights, webinar
As more events are being cancelled, many associations are opting to ramp up their online continuing education sessions and conferences in order to soften the negative financial impact. Some are pre-recording their sessions and making them available on-demand, while others are choosing to live-stream on the scheduled date. So, how does the shift towards […]
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How Associations Can Benefit From Social Media
March 4, 2020 / by Vocalmeet / Associations, Blog, Community, Industry News, Marketing, non-profits, Organizations, Sales, Social Media, Vocalmeet Industry Insights
Social media can yield many benefits for an association. In the marketing world, social media represents one of the strongest tools available. Utilizing this avenue can create more brand awareness than traditional advertising, increase traffic to your website, and help improve conversion rates for visitors and consumers. Yet there’s more to social media than […]
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Why Customer Service is Important For Your Association
November 12, 2019 / by Vocalmeet / Associations, Blog, Community, Engagement, non-profits, online event, Vocalmeet Industry Insights
The goal of customer service is to create a bridge between an organization and a customer. Ideally, this connection sets the organization up as relatable and ensures that customers are heard and satisfied. For an association, customer service can keep members happy, involved, and willing to renew their membership in the future. If done […]
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How Versatility in Learning Strategies Can Maximize Profit
November 5, 2019 / by Vocalmeet / Associations, Blog, Community, Engagement, non-profits, Organizations, Vocalmeet Industry Insights
When it comes to learning, we all do it a little differently. Even the best content provided by the best instructor can be lost on segments of the audience if it’s all presented in the same way. This is because of the way people digest knowledge. When trying to optimize audience reception and response, […]
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Best Practices for Associations to Maintain Higher Membership Retention Rates
February 27, 2018 / by Laurelle Jno Baptiste / Associations, Blog, Marketing, Mobile, non-profits, Organizations, Sales
By Dr. Laurelle Jno Baptiste Most Associations strive to bring in more new members and keep existing members, but many don’t know how to accomplish this. By observing the trends in The 2017 Membership Marketing Benchmarking Report, I created a best practices list based on the actions of the highest-performing associations with over 80% […]
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Why Associations Should Consider Multi-Channel Marketing Campaigns
January 31, 2018 / by Laurelle Jno Baptiste / Associations, Blog, Marketing, non-profits, Organizations, Sales
By Dr. Laurelle Jno Baptiste Today’s online consumers report that ads are more pervasive, more plentiful, and more intrusive than ever before. As a result of years of being bombarded with ads, online users have developed banner blindness, the subconscious ability to ignore banner ads. While many believe this is only relevant to certain ad […]
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