Extending a Hand: Hosting a Solid Mentorship Program

For both associations and members, mentorship programs can have a lasting impact. And, with the right setup, these programs can become one of the most effective methods for attracting and retaining members! Mentorships can build trust and loyalty between people and associations, while also touching the lives of members at all different stages of their […]

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11 Challenges (and Solutions!) of Digital Transformation

Digital transformation

Digital transformation is the process of using technology to significantly improve business processes by laying the technological framework needed to sustain long-term growth. It can bring many benefits to professional associations, but it can also present several challenges that must be solved to achieve successful implementation.  Today, we’ll be looking at some of the key […]

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Become the Go-to Continuing Education Resource for Your Members

Gears going from one silhouetted head to another, implying transfer of knowledge.

Association members today have countless options to explore when wanting to further their continuing education (CE) and develop their careers.  For convenience and simplicity, many rely on their association to provide them with these opportunities. In fact, many members go to their associations first for professional development!  For obvious reasons, associations should be ready, willing, […]

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How Associations Help Members Reach New Heights in Their Careers

Climbers helping each other ascend a mountain.

Associations can offer members many different benefits–from professional and personal support to providing access to industry events and resources–but career development sits at the heart of most memberships.  It’s what most members look for and what most associations look to provide. How career development support is delivered and how effective these offerings are, however, can […]

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How to Recession-Proof Your Association

Man pushing back against falling dominoes

No one can 100% predict when the next major economic downturn will take place; consequently, for many organizations, it’s important to know that they’re protected and prepared–regardless of the “when”.  If your association is strong and healthy today, it not only has a better chance of surviving a recession, it may even thrive during one! […]

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So, You’re Picking an LMS: What to Look for and What’s Next

Happy woman thinking at her desk

A learning management system (LMS) can make an enormous difference in the type of continuing education (CE) you offer and how it’s received by your members. The right system can enhance nearly every aspect of your association’s CE, but the sheer number of systems available–not to mention the individual options and features available on each!–can […]

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Profiting from Online Continuing Education

An image representing revenue growth

How to Recession-Proof Your Association   In an increasingly competitive world, the ability for associations to distance themselves from their competition is becoming more and more difficult. Associations everywhere are looking for new ways to increase profits, attract more members, and retain them for longer. Thankfully, continuing education–particularly of the online variety!–has proven to be […]

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5 Ways Online Instructors Can Improve Their Presentations

A woman teaching an online course, speaking to her laptop's webcam

  Online learning grants participants the opportunity to learn almost anything from anywhere at any time. Unfortunately, like any course in a physical setting, online classes can come with their own challenges and obstacles if the instructor isn’t prepared. While there are many solutions and workarounds for these potential obstacles, acknowledging and preparing for impediments […]

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How to Offer Hands-on Training Courses Online

A woman at a computer teaching a course

  Your organization has been offering practical, hands-on training for years, delivering them in-person. Recently, however, you’ve been thinking of expanding beyond the classroom in order to increase revenue. You also think this may be the right time to make the jump to e-Learning, as some of your members have inquired about attending courses online. […]

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