Why Associations Should Use One Platform for On-Demand and Live Events

blank

  As more associations move their events online, and members become more comfortable with attending online sessions, the next step is for associations to focus on streamlining their online content. With only a handful of online sessions, associations could perhaps get away with posting one-off events on their website, while managing registrations and payments manually. […]

Read more

Never Stop Learning: Continuing Education Inside and Out

blank

  Offering continuing education courses can be a strong addition to any association’s membership offerings. Gaining access to courses and certifications gives professionals another reason to join your association and even more reasons to renew their membership. These can all lead to increases in non-dues revenue. In addition, offering continuing education courses can have many […]

Read more

Kindness Becomes its Own Motive: Why Customer Service is Important For Your Association

blank

  The goal of customer service is to create a bridge between an organization and a customer. Ideally, this connection sets the organization up as relatable and ensures that customers are heard and satisfied. For an association, customer service can keep members happy, involved, and willing to renew their membership in the future. If done […]

Read more

Different Learners, Different Styles: How Versatility in Learning Strategies Can Maximize Profit

blank

  When it comes to learning, we all do it a little differently. Even the best content provided by the best instructor can be lost on segments of the audience if it’s all presented in the same way. This is because of the way people digest knowledge. When trying to optimize audience reception and response, […]

Read more

How to Attract and Engage with Younger Members (And Why It’s Important to Start Recruiting Millennials)

blank

  If your association hasn’t started yet, it’s time to start aggressively recruiting millennials and engaging with these young professionals. But how and why? If you’re at a loss for an answer, don’t feel bad. Association board members, executives, and marketers have been just as stumped over the years. And with good reason. Stereotypes about […]

Read more

Top 5 Reasons To Replace An Elearning Vendor

blank

  There was a time when consumers had no choice but to purchase their products or services  from the same vendor over and over again. These days are long gone. In today’s world, consumers have access to numerous  options. As technologies continue to evolve, it creates a unique environment that constantly fosters growth and innovation. […]

Read more

Relationships Are the Key to Successful Member Loyalty: Here is How to Create Them

blank

  The modern association has a wealth of tools and technologies available to it that make managing and maintaining memberships easier and more effective than ever before. Yet, associations have always and will continue to be built on forging quality relationships with members. The good news is that the technology in the digital age makes […]

Read more

Are You Getting the Most Out of Your E-Learning?

blank

While associations everywhere have adopted e-learning as part of their membership programs and are benefitting from a more integrated and involved body of members, fully maximizing on e-learning’s potential requires frequent change and adaptation. As online learning strategies and techniques continue to improve, the e-learning industry evolves to incorporate these new methods. Even though access […]

Read more

Five Benefits to Making Your Conference Virtual

blank

  Virtual conferences are no longer the best-kept secret for associations. These days, many, if not most, associations have considered making their conferences virtual. The additional costs are minimal and the infrastructure necessary to set up a virtual conference is widely available and easy-to-use, so why are some associations only entertaining the idea of virtual conferences […]

Read more

How to Maximize Association Renewals: 5 Tips for Success

blank

  Each year, associations of all shapes and sizes face the same challenge when it comes to membership renewals. Retaining members is the key to associational success, but it’s also one of the more difficult tasks for an association. Attracting new members is important, but keeping members engaged year after year is what enables associations […]

Read more

1 2