April 9, 2020 / by Vocalmeet / Associations, Blog, Industry News, online event, Organizations
In-person events such as seminars, conferences and conventions, have long been the staple of associations’ non-dues revenue streams. In fact, as much as 41% consider it their most valuable source of ancillary earnings, according to Association Adviser. Organized properly, they can certainly help diversify revenue, create necessary brand recognition and member loyalty. However, in-person […]
Read more
What Can Associations Do with Their Recorded Zoom Sessions?
July 21, 2021 / by Vocalmeet / Associations, Blog, e-Learning, Industry News, Marketing, non-profits, online event, Organizations, Sales, Vocalmeet Industry Insights
Many associations have used Zoom to conduct live online webinars, virtual conferences, and continuing education courses. Further, recording these online events has proven to be an important way to capture the knowledge shared by the speakers. This leads us to the next question: what can your association actually do with these files? Every one of […]
Read more
What if I Told You Associations Can Use Memes to Grow Membership and Drive Member Engagement?
February 2, 2021 / by Vocalmeet / Associations, Blog, Marketing, non-profits, Social Media, Vocalmeet Industry Insights
Memes dominate social media. These little snippets of cultural currency are often humorous and are easily identifiable, they really are perfect for the online medium! As a result, organizations are now using memes to spread brand awareness. In many cases, memes have been used to influence you without you even knowing it. Since memes are […]
Read more
Why Legal Associations Should Care About Their Website to Increase Online CLE Sales
January 15, 2021 / by Vocalmeet / Blog, Industry News, Legal, Vocalmeet Industry Insights
Though there may be a number of reasons as to why legal associations may be disappointed in their online CLE sales, one key reason may be the lack of marketing. Marketing online CLE courses requires a different strategy than marketing in-person CLE sessions. For example, it’s not enough to simply rebrand all in-person sessions as […]
Read more
10 Tips for Hosting Engaging Virtual Events for Associations
May 5, 2020 / by Vocalmeet / Associations, Blog, Industry News, non-profits, online event, Organizations, Sales, Vocalmeet Industry Insights
It is no surprise that in-person events and conferences require a lot of time due to the meticulous planning and execution needed for a successful event. In addition, extensive advertising and promotions are a must in order for associations to maximize their return on investment. Hosting virtual events is no different, with one additional […]
Read more
The Why and The How of Online Events and Conferences
April 9, 2020 / by Vocalmeet / Associations, Blog, Industry News, online event, Organizations
In-person events such as seminars, conferences and conventions, have long been the staple of associations’ non-dues revenue streams. In fact, as much as 41% consider it their most valuable source of ancillary earnings, according to Association Adviser. Organized properly, they can certainly help diversify revenue, create necessary brand recognition and member loyalty. However, in-person […]
Read more
10 Ways for Associations to Offer Benefits for Sponsors and Exhibitors Online
March 20, 2020 / by Vocalmeet / Associations, Blog, e-Learning, Engagement, Marketing, non-profits, online event, Sales, Vocalmeet Industry Insights, webinar
As more events are being cancelled, many associations are opting to ramp up their online continuing education sessions and conferences in order to soften the negative financial impact. Some are pre-recording their sessions and making them available on-demand, while others are choosing to live-stream on the scheduled date. So, how does the shift towards […]
Read more
How Associations Can Benefit From Social Media
March 4, 2020 / by Vocalmeet / Associations, Blog, Community, Industry News, Marketing, non-profits, Organizations, Sales, Social Media, Vocalmeet Industry Insights
Social media can yield many benefits for an association. In the marketing world, social media represents one of the strongest tools available. Utilizing this avenue can create more brand awareness than traditional advertising, increase traffic to your website, and help improve conversion rates for visitors and consumers. Yet there’s more to social media than […]
Read more
Taking the Fear Out of Updating Your Association’s Technology
November 19, 2019 / by Vocalmeet / Associations, Blog, Community, Engagement, Industry News, non-profits, Organizations
Not everyone feels the same about technology, so associations shouldn’t expect every member to welcome technological changes with open arms. Each generation and each individual relies on technology in considerably different ways. While some use it in nearly every aspect of their lives and can adopt new innovations easily, others use it more sparingly […]
Read more
Best Practices for Associations to Maintain Higher Membership Retention Rates
February 27, 2018 / by Laurelle Jno Baptiste / Associations, Blog, Marketing, Mobile, non-profits, Organizations, Sales
By Dr. Laurelle Jno Baptiste Most Associations strive to bring in more new members and keep existing members, but many don’t know how to accomplish this. By observing the trends in The 2017 Membership Marketing Benchmarking Report, I created a best practices list based on the actions of the highest-performing associations with over 80% […]
Read more
Why Associations Should Consider Multi-Channel Marketing Campaigns
January 31, 2018 / by Laurelle Jno Baptiste / Associations, Blog, Marketing, non-profits, Organizations, Sales
By Dr. Laurelle Jno Baptiste Today’s online consumers report that ads are more pervasive, more plentiful, and more intrusive than ever before. As a result of years of being bombarded with ads, online users have developed banner blindness, the subconscious ability to ignore banner ads. While many believe this is only relevant to certain ad […]
Read more