Boredom is the Enemy: How Proper Engagement Retains Members

A woman with her head on the desk, unengaged

While many associations place the bulk of their attention on bringing in new members, retaining members is every bit as important. It also requires substantially less time and money. Because of this, if associations dedicated more of their efforts to keeping current members satisfied, they could make a significant contribution to member numbers year over […]

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How to Get Sponsors for Your Next Event (and Beyond!)

A woman shaking hands with the sponsor her association just made a deal with.

For many members, events represent one of the biggest draws of an association. Events provide some of the biggest member benefits, accommodating networking and educational opportunities while also bringing in a massive amount of revenue to the hosting association.  Of these revenue opportunities, sponsorships often contribute a significant amount. Not only can sponsorships increase your […]

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Why You Need a Mobile Responsive Website

A cell phone on the table with the text "hello" on the screen

So…what is a “responsive website”? A responsive website is a website designed to adapt and reformat itself to fit any device and any screen size. It allows visitors to get the same experience, regardless of what they’re using or where they’re using it.  Responsiveness also encompasses mobile-friendliness, which means that content is displayed cleanly and […]

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Become the Go-to Continuing Education Resource for Your Members

Gears going from one silhouetted head to another, implying transfer of knowledge.

Association members today have countless options to explore when wanting to further their continuing education (CE) and develop their careers.  For convenience and simplicity, many rely on their association to provide them with these opportunities. In fact, many members go to their associations first for professional development!  For obvious reasons, associations should be ready, willing, […]

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How to Bring Your Association Closer to Your Members (and Your Revenue Goals!)

A wireframe hand extends from a laptop screen and shakes a human hand.

In order to get the most out of their offerings, events, and communications, associations need one thing above all else: engaged members! Engagement leads to greater member participation, involvement, loyalty–it can even have a considerable impact on revenue. After all, engaged members convert more easily and renew their memberships more readily. Getting members to such […]

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How Associations Help Members Reach New Heights in Their Careers

Climbers helping each other ascend a mountain.

Associations can offer members many different benefits–from professional and personal support to providing access to industry events and resources–but career development sits at the heart of most memberships.  It’s what most members look for and what most associations look to provide. How career development support is delivered and how effective these offerings are, however, can […]

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To Infinity and Beyond: Boosting Your Reach with Social Media

Social media app icons with connecting lines on a background of starry space.

Social media is one of the most important marketing tools available to an association–especially those looking to improve their visibility. For many members (both current and potential), social media is the first place they’ll look when trying to communicate with an association. When used to its full potential, this medium allows organizations to employ a […]

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