Boosting Brand Recognition: How Live Streaming Can Help

A camera live streams an event.

Live streaming is no longer just an afterthought in association marketing plans. In fact, it’s fast becoming one of the central components for brand awareness strategies! Despite this, organizations are still slow to realize the full potential of the practice. Back in 2016, about 44% of brands were incorporating live streaming. That number has grown […]

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Live Streaming 101

a woman streams an event with a camera

Most organizations have their own way of doing things; thankfully, great live streams can be accomplished through a variety of methods–meaning there’s a strategy to suit everyone! For those who have yet to master the art of live streaming and develop their own methods, however, the process can seem daunting–and even a little overwhelming. While […]

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Boosting Your Revenue Potential with Live Streamed Events

Camera recording the audience of a live event

In today’s digital landscape, audiences are increasingly expecting that their member-based organizations offer live streams of their events. Thankfully, advances in the field have made it so that people can better access events of all kinds–from international conferences to simple meetings and workshops–and interact with them from anywhere in the world. From a business standpoint, […]

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How to Get Sponsors for Your Next Event (and Beyond!)

A woman shaking hands with the sponsor her association just made a deal with.

For many members, events represent one of the biggest draws of an association. Events provide some of the biggest member benefits, accommodating networking and educational opportunities while also bringing in a massive amount of revenue to the hosting association.  Of these revenue opportunities, sponsorships often contribute a significant amount. Not only can sponsorships increase your […]

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Let’s Get Digital: 3 Strategies to Boost Member Engagement Online

As times change, so must the ways member-based organizations connect with their audiences. Let’s face it; traditional engagement methods alone are not enough to keep up. Thankfully, there’s good news: with the changing tides come opportunities to improve your content and optimize your membership growth strategies. In this article, we’ll be taking a look at […]

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