What Can Associations Do with Their Recorded Zoom Sessions?

Many associations have used Zoom to conduct live online webinars, virtual conferences, and continuing education courses. Further, recording these online events has proven to be an important way to capture the knowledge shared by the speakers. This leads us to the next question: what can your association actually do with these files? Every one of […]

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Can an Agile Mindset Benefit Association Leaders?

No matter the industry, the ability to complete projects in an efficient, organized manner is essential to an association’s success. Whether you’re working as a leader or as part of a team, having the confidence that any task–big or small–is being executed at the highest level is critical. In the past, organizations placed greater emphasis […]

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Five Ways to Build an Airtight Business Case for an Online Learning Platform

Person writing notes while looking at a laptop

If you are an association executive or decision-maker tasked with membership engagement, membership growth, and the generation of non-dues revenue, you will certainly understand the importance of offering continuing education as part of your strategy to achieve your association’s objectives.  While you may be fully aware of the benefits of offering continuing education programs online, […]

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What if I Told You Associations Can Use Memes to Grow Membership and Drive Member Engagement?

  Memes dominate social media. These little snippets of cultural currency are often humorous and are easily identifiable, they really are perfect for the online medium! As a result, organizations are now using memes to spread brand awareness. In many cases, memes have been used to influence you without you even knowing it. Since memes […]

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Why Legal Associations Should Care About Their Website to Increase Online CLE Sales

  Though there may be a number of reasons as to why legal associations may be disappointed in their online CLE sales, one key reason may be the lack of marketing. Marketing online CLE courses requires a different strategy than marketing in-person CLE sessions. For example, it’s not enough to simply rebrand all in-person sessions […]

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Proven Strategies for Associations to Run Successful Online Events: Part 3

Can associations generate revenue with online events? Yes, of course! Can associations use the same strategy to market online events as they would in-person events? Well, not necessarily. Welcome back to our conversation on proven strategies that associations have used to run successful online events with Dr. Laurelle Jno Baptiste, Vice President of Professional Services […]

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Proven Strategies for Associations to Run Successful Online Events: Part 2

  Can associations offer hybrid events without breaking the bank? The answer is YES! Welcome back to our conversation with Dr. Laurelle Jno Baptiste, Vice President of Professional Services at Vocalmeet, on proven strategies that associations have used to run successful online events. In Part 1, we focused on the key factors that associations must […]

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Proven Strategies for Associations to Run Successful Online Events: Part 1

  Live stream, on-demand video, webinar, learning management system, virtual conference, hybrid conference…and the list goes on. It is no secret that more in-person events shifted online in 2020 than anyone could have ever predicted. Based on common principles of economics, the significant increase in demand consequently led to a significant increase in supply. With […]

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Why Associations Should Use One Platform for On-Demand and Live Events

  As more associations move their events online, and members become more comfortable with attending online sessions, the next step is for associations to focus on streamlining their online content. With only a handful of online sessions, associations could perhaps get away with posting one-off events on their website, while managing registrations and payments manually. […]

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10 Tips for Hosting Engaging Virtual Events for Associations

  It is no surprise that in-person events and conferences require a lot of time due to the meticulous planning and execution needed for a successful event. In addition, extensive advertising and promotions are a must in order for associations to maximize their return on investment. Hosting virtual events is no different, with one additional […]

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