Never Stop Learning: Continuing Education Inside and Out

  Offering continuing education courses can be a strong addition to any association’s membership offerings. Gaining access to courses and certifications gives professionals another reason to join your association and even more reasons to renew their membership. These can all lead to increases in non-dues revenue. In addition, offering continuing education courses can have many […]

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How Associations Can Benefit From Social Media

  Social media can yield many benefits for an association. In the marketing world, social media represents one of the strongest tools available. Utilizing this avenue can create more brand awareness than traditional advertising, increase traffic to your website, and help improve conversion rates for visitors and consumers. Yet there’s more to social media than […]

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More Than Meets the Eye: LMS is More Than Just a Tool for Continuing Education

  A Learning Management System (LMS) can work wonders for an association offering continuing education to members. These powerful systems can host courses, lectures, and certifications, allowing for intuitive management on both the front and back ends. They can provide huge time- and cost-saving benefits, offer extensive details on academic progress, and run thorough user […]

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Kindness Becomes its Own Motive: Why Customer Service is Important For Your Association

  The goal of customer service is to create a bridge between an organization and a customer. Ideally, this connection sets the organization up as relatable and ensures that customers are heard and satisfied. For an association, customer service can keep members happy, involved, and willing to renew their membership in the future. If done […]

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Different Learners, Different Styles: How Versatility in Learning Strategies Can Maximize Profit

  When it comes to learning, we all do it a little differently. Even the best content provided by the best instructor can be lost on segments of the audience if it’s all presented in the same way. This is because of the way people digest knowledge. When trying to optimize audience reception and response, […]

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Sometimes More is Better, and Sometimes It’s Not: Making Your Content More Accessible Does Not Mean Introducing More Complicated Technology

  In order to get the most from its content and offerings, associations can do many things, including streamlining functions, making the content more accessible, and providing personalized support to members and visitors. Yet, doing all that manually, while still maintaining the day-to-day association duties, can prove overwhelming if not impossible. For modern associations, technology […]

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Going the Extra Mile: Making Sure Your Association is the Go-To for Continuing Education

  Continuing education courses are some of the most effective ways for professionals to acquire new skills and advanced training. For that reason, associations use continuing education as a powerful and attractive membership benefit. Yet, offering meaningful training requires commitment and effort, so associations look for validation and rewards from their work. To help associations […]

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How to Win Members and Influence Renewals

  Members are the lifeblood of every association. While maintaining a solid membership represents the central mission, acquiring new members remains a yearly challenge. According to the Membership Marketing Benchmarking Report, less than half of all associations increased their new member acquisitions in 2018 and nearly 25% of associations saw a decrease in renewals. To […]

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How to Attract and Engage with Younger Members (And Why It’s Important to Start Recruiting Millennials)

  If your association hasn’t started yet, it’s time to start aggressively recruiting millennials and engaging with these young professionals. But how and why? If you’re at a loss for an answer, don’t feel bad. Association board members, executives, and marketers have been just as stumped over the years. And with good reason. Stereotypes about […]

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Top 5 Reasons To Replace An Elearning Vendor

  There was a time when consumers had no choice but to purchase their products or services  from the same vendor over and over again. These days are long gone. In today’s world, consumers have access to numerous  options. As technologies continue to evolve, it creates a unique environment that constantly fosters growth and innovation. […]

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