To Infinity and Beyond: Boosting Your Reach with Social Media

Social media app icons with connecting lines on a background of starry space.

Social media is one of the most important marketing tools available to an association–especially those looking to improve their visibility. For many members (both current and potential), social media is the first place they’ll look when trying to communicate with an association. When used to its full potential, this medium allows organizations to employ a […]

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Online Design 101

Whether you’re launching a site for the first time or redesigning your current pages, you know that web design can be complicated (and even a bit overwhelming!)–especially if you don’t know where to start.  The reality is, there is no right way to design a website, but there are plenty of wrong ways.  The good […]

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Supercharge Your CE: Taking Advantage of Niche Content

Did you know? Over half of members join associations to learn industry best practices and to educate themselves on specialized topics–topics they can’t find anywhere else! What does that mean for member-based organizations? Well, they have to be proactive in providing content that is both useful and relevant to their members, as well as hits […]

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Launching Your New LMS: 6 Steps for a Successful Rollout

There’s more to consider than just the software when it comes to launching a new learning management system (LMS). In fact, the implementation process is one of the most important aspects of a successful LMS project–and one that association leaders often overlook. Your LMS project can quickly go off the rails if it isn’t adequately […]

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Webinar Recap: 5 Powerful Growth Strategies to Boost Non-Dues Revenue for Your Association in 2022 and Beyond

  Whether you missed the original livestream or want to watch it again, you’re in luck! Vocalmeet, the CPA (Canadian Psychological Association), and the CSAE (Canadian Society of Association Executives) partnered to bring you a fantastic discussion on growth strategies for associations in 2022 and beyond—a discussion you can catch online now! Meanwhile, in this […]

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What Can Associations Do with Their Recorded Zoom Sessions?

Many associations have used Zoom to conduct live online webinars, virtual conferences, and continuing education courses. Further, recording these online events has proven to be an important way to capture the knowledge shared by the speakers. This leads us to the next question: what can your association actually do with these files? Every one of […]

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What if I Told You Associations Can Use Memes to Grow Membership and Drive Member Engagement?

Memes dominate social media. These little snippets of cultural currency are often humorous and are easily identifiable, they really are perfect for the online medium! As a result, organizations are now using memes to spread brand awareness. In many cases, memes have been used to influence you without you even knowing it. Since memes are […]

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Why Legal Associations Should Care About Their Website to Increase Online CLE Sales

Though there may be a number of reasons as to why legal associations may be disappointed in their online CLE sales, one key reason may be the lack of marketing. Marketing online CLE courses requires a different strategy than marketing in-person CLE sessions. For example, it’s not enough to simply rebrand all in-person sessions as […]

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10 Tips for Hosting Engaging Virtual Events for Associations

  It is no surprise that in-person events and conferences require a lot of time due to the meticulous planning and execution needed for a successful event. In addition, extensive advertising and promotions are a must in order for associations to maximize their return on investment. Hosting virtual events is no different, with one additional […]

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10 Ways for Associations to Offer Benefits for Sponsors and Exhibitors Online

thank you to sponsors and exhibitors

  As more events are being cancelled, many associations are opting to ramp up their online continuing education sessions and conferences in order to soften the negative financial impact. Some are pre-recording their sessions and making them available on-demand, while others are choosing to live-stream on the scheduled date. So, how does the shift towards […]

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