5 Best Practices for Hybrid Learning in Member-Based Organizations

Continuing education (CE) programs work best when they fit into the daily schedules and priorities of your organization’s members. That’s why flexibility matters. By flexibility, we mean giving your members the power to choose how they engage. Some value the connection of an in-person session, while others prefer a more accessible online environment. So…why not […]

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Why Association Members Aren’t Finishing Continuing Education Courses (And How to Fix it!)

Running online continuing education (CE) courses can be a significant investment for member-based organizations. These programs help strengthen member value, support professional growth, and open up a reliable stream of non-dues revenue. But what if your members never really cross the finish line? When that happens, they may miss out on the professional development they […]

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Why Member Engagement Drops After Sign-Up (And How Your Organization Can Fix It)

Every member-based organization loves to celebrate a new sign-up, and rightfully so. After all the hard work and outreach, seeing someone finally click “Join Now” feels like a massive win! But remember: the sign-up is just the beginning. New members’ excitement usually peaks right at enrollment. If you don’t guide them toward a meaningful next […]

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Onboarding New Members in 5 Simple Steps

First impressions matter. Members look for an organization that makes them feel at home–one that equips them with the resources to help them succeed and empowers them to take part in activities. When those needs are met, it’s only natural that participation follows! When it comes to member-based organizations, a strong onboarding process sets the […]

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Mastering Member Management: Analytics in Action!

Updated May 7, 2026 “Data analytics” is a powerful tool for helping your member-based organization understand audience behavior and patterns. Using analytics, you can really get to know your members (which, in turn, helps you plan strategies to boost their engagement and loyalty). Analytics are the secret weapon that allow you to make real data-driven […]

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Helpful Tips for an Association Membership Manager

A membership manager has multiple tasks and wears a variety of hats, but the essence of their job is to drive engagement with the association and grow membership. They need to use their knowledge of the industry including trends, member needs and tendencies, and available opportunities–to create interest in their association. For obvious reasons, these […]

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How to Win Members and Influence Renewals

  Members are the lifeblood of every association. While maintaining a solid membership represents the central mission, acquiring new members remains a yearly challenge. According to the Membership Marketing Benchmarking Report, less than half of all associations increased their new member acquisitions in 2018 and nearly 25% of associations saw a decrease in renewals. To […]

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Benefits of Digitizing In-Person Events and Conferences for Associations

  In-person events, such as conferences and conventions, have long been the staple of associations’ non-dues revenue streams. In fact, as much as 41% consider it their most valuable source of ancillary earnings, according to Association Adviser. Organized properly, they can certainly help diversify revenue, create necessary brand recognition and member loyalty. However, in person […]

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What’s Driving Member Loyalty?

  Members are the life blood of every association. Therefore, associations make concerted efforts to attract new members. While attracting new members is a critical component of a sustainable association, retaining existing members should not be overlooked. Every year, more associations are shifting their primary focus to member retention. The numbers don’t lie. Acquiring a […]

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How to Start Using Change: An Association’s Guide to Shifting Priorities

  Future-proof Your Association We’ve all heard a variation of that old adage, “nothing is more permanent than change.” Attributed to ancient Greek philosopher Heraclitus, it’s the idea that we are in a universal flux, and change is the only constant. As deep and academically distant as it sounds, the notion is very much relevant […]

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