Who Doesn’t Love a Good Discount?

Spilled dice, all with the percentage symbol on them.

It’s hard to argue; while course discounts may not be the end-all, be-all decider, the way to your members’ hearts definitely takes a detour through their pockets. With the rising costs of…well, everything, your members will appreciate the savings–and your association will appreciate the results! Now, while discounts and bundles and incentives (oh my!) may […]

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Boosting Brand Recognition: How Live Streaming Can Help

A camera live streams an event.

Live streaming is no longer just an afterthought in association marketing plans. In fact, it’s fast becoming one of the central components for brand awareness strategies! Despite this, organizations are still slow to realize the full potential of the practice. Back in 2016, about 44% of brands were incorporating live streaming. That number has grown […]

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Live Streaming 101

a woman streams an event with a camera

Most organizations have their own way of doing things; thankfully, great live streams can be accomplished through a variety of methods–meaning there’s a strategy to suit everyone! For those who have yet to master the art of live streaming and develop their own methods, however, the process can seem daunting–and even a little overwhelming. While […]

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Boosting Your Revenue Potential with Live Streamed Events

Camera recording the audience of a live event

In today’s digital landscape, audiences are increasingly expecting that their member-based organizations offer live streams of their events. Thankfully, advances in the field have made it so that people can better access events of all kinds–from international conferences to simple meetings and workshops–and interact with them from anywhere in the world. From a business standpoint, […]

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Profiting from Online Continuing Education

An image representing revenue growth

How to Recession-Proof Your Association   In an increasingly competitive world, the ability for associations to distance themselves from their competition is becoming more and more difficult. Associations everywhere are looking for new ways to increase profits, attract more members, and retain them for longer. Thankfully, continuing education–particularly of the online variety!–has proven to be […]

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