Going the Extra Mile: Making Sure Your Association is the Go-To for Continuing Education

  Continuing education courses are some of the most effective ways for professionals to acquire new skills and advanced training. For that reason, associations use continuing education as a powerful and attractive membership benefit. Yet, offering meaningful training requires commitment and effort, so associations look for validation and rewards from their work. To help associations […]

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How to Attract and Engage with Younger Members (And Why It’s Important to Start Recruiting Millennials)

  If your association hasn’t started yet, it’s time to start aggressively recruiting millennials and engaging with these young professionals. But how and why? If you’re at a loss for an answer, don’t feel bad. Association board members, executives, and marketers have been just as stumped over the years. And with good reason. Stereotypes about […]

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Top 5 Reasons To Replace An Elearning Vendor

  There was a time when consumers had no choice but to purchase their products or services  from the same vendor over and over again. These days are long gone. In today’s world, consumers have access to numerous  options. As technologies continue to evolve, it creates a unique environment that constantly fosters growth and innovation. […]

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Three Keys to Offering Great Lifelong Learning Programs

  As the saying goes, knowledge is power. For any association, it is important to provide  members with opportunities to continuously grow in their professions. To help achieve this, offering continuing education programs can be instrumental in attracting new members who are excited about learning opportunities that further their overall development and also provides opportunities […]

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Relationships Are the Key to Successful Member Loyalty: Here is How to Create Them

  The modern association has a wealth of tools and technologies available to it that make managing and maintaining memberships easier and more effective than ever before. Yet, associations have always and will continue to be built on forging quality relationships with members. The good news is that the technology in the digital age makes […]

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Are You Getting the Most Out of Your E-Learning?

While associations everywhere have adopted e-learning as part of their membership programs and are benefitting from a more integrated and involved body of members, fully maximizing on e-learning’s potential requires frequent change and adaptation. As online learning strategies and techniques continue to improve, the e-learning industry evolves to incorporate these new methods. Even though access […]

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Five Benefits to Making Your Conference Virtual

  Virtual conferences are no longer the best-kept secret for associations. These days, many, if not most, associations have considered making their conferences virtual. The additional costs are minimal and the infrastructure necessary to set up a virtual conference is widely available and easy-to-use, so why are some associations only entertaining the idea of virtual […]

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How to Maximize Association Renewals: 5 Tips for Sucess

  Each year, associations of all shapes and sizes face the same challenge when it comes to membership renewals. Retaining members is the key to associational success, but it’s also one of the more difficult tasks for an association. Attracting new members is important, but keeping members engaged year after year is what enables associations […]

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Can Virtual Reality Help Your Association?

  One of the major considerations for associations in the current landscape is how to recruit and retain members from the Millennial generation. In the last few years, Millennials have surpassed the Baby Boomers as the largest generation in the workforce. According to the U.S Bureau of Labor Statistics, Millennials will make up more than […]

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How to Engage a New Generation of Members

  The year 2015 was a landmark year for North American demographics. For the first time since they first boomed, the Baby Boomers were no longer the largest living generation. The title was passed to Millennials, the group typically categorized as those born between 1980 and the early 2000s. Not only are Millennials the largest […]

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