April 29, 2019 / by Vocalmeet / Associations, Blog, e-Learning, Marketing, non-profits, online event, Organizations, Social Media, webinar
In-person events, such as conferences and conventions, have long been the staple of associations’ non-dues revenue streams. In fact, as much as 41% consider it their most valuable source of ancillary earnings, according to Association Adviser. Organized properly, they can certainly help diversify revenue, create necessary brand recognition and member loyalty. However, in person […]
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Building Better Bonds: Boosting Engagement through Community
May 14, 2024 / by Elisabeth / Blog, Industry News, Vocalmeet Industry Insights
Regardless of industry, one thing is clear: true marketing success lies beyond the simple promotion of products or services–it involves the creation of a thriving community. This, of course, is also true of associations. When you weave connections between your organization and its members, you create a sense of belonging. Member engagement is key to […]
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Who Doesn’t Love a Good Discount?
March 26, 2024 / by Vocalmeet / Blog, Industry News, Vocalmeet Industry Insights
It’s hard to argue; while course discounts may not be the end-all, be-all decider, the way to your members’ hearts definitely takes a detour through their pockets. With the rising costs of…well, everything, your members will appreciate the savings–and your association will appreciate the results! Now, while discounts and bundles and incentives (oh my!) may […]
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Extending a Hand: Hosting a Solid Mentorship Program
August 17, 2023 / by Vocalmeet / Blog, Industry News, Vocalmeet Industry Insights
For both associations and members, mentorship programs can have a lasting impact. And, with the right setup, these programs can become one of the most effective methods for attracting and retaining members! Mentorships can build trust and loyalty between people and associations, while also touching the lives of members at all different stages of their […]
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Boredom is the Enemy: How Proper Engagement Retains Members
May 9, 2023 / by Vocalmeet / Blog, Industry News, Vocalmeet Industry Insights
While many associations place the bulk of their attention on bringing in new members, retaining members is every bit as important. It also requires substantially less time and money. Because of this, if associations dedicated more of their efforts to keeping current members satisfied, they could make a significant contribution to member numbers year over […]
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Benefits of Digitizing In-Person Events and Conferences for Associations
April 29, 2019 / by Vocalmeet / Associations, Blog, e-Learning, Marketing, non-profits, online event, Organizations, Social Media, webinar
In-person events, such as conferences and conventions, have long been the staple of associations’ non-dues revenue streams. In fact, as much as 41% consider it their most valuable source of ancillary earnings, according to Association Adviser. Organized properly, they can certainly help diversify revenue, create necessary brand recognition and member loyalty. However, in person […]
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What’s Driving Member Loyalty?
April 2, 2019 / by Vocalmeet / Associations, Blog, Industry News, Marketing, non-profits, Organizations, Social Media
Members are the life blood of every association. Therefore, associations make concerted efforts to attract new members. While attracting new members is a critical component of a sustainable association, retaining existing members should not be overlooked. Every year, more associations are shifting their primary focus to member retention. The numbers don’t lie. Acquiring a […]
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How to Start Using Change: An Association’s Guide to Shifting Priorities
February 19, 2019 / by Vocalmeet / Associations, Blog, Industry News, Marketing, non-profits, Organizations
Future-proof Your Association We’ve all heard a variation of that old adage, “nothing is more permanent than change.” Attributed to ancient Greek philosopher Heraclitus, it’s the idea that we are in a universal flux, and change is the only constant. As deep and academically distant as it sounds, the notion is very much relevant […]
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Innovation Benchmarking for Associations in 2018
January 22, 2019 / by Vocalmeet / Associations, Blog, e-Learning, Industry News, Marketing, non-profits, Organizations
For most associations, innovation is the key to organizational success. In fact, according to the Innovation Benchmarking Research Results, a study conducted by the National Business Aviation Association in 2018, 80% of associations have adopted a “culture of innovation.” But what exactly is innovation, and how does it benefit associations? While innovation carries different […]
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Social Media for Associations: 4 Factors to Succeed
December 11, 2018 / by Vocalmeet / Associations, Blog, Marketing, online event, Organizations, Social Media
Is your association stuck on deciding whether it’s time to embrace social media? You don’t have to look any further than the ALS Ice Bucket Challenge or the AARP Take a Stand campaign to see why social media is the real deal when it comes to building awareness, driving engagement and accomplishing strategic goals. […]
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Strategies for Membership Renewal
November 22, 2018 / by Vocalmeet / Associations, Blog, Marketing, online event, Organizations
Increasing membership is, without a doubt, critical to an association’s success. But even more important is ensuring that members are retained year after year. It’s true that renewal periods present a unique challenge for associations. They’re an opportunity for members to reflect on the value they’ve experienced from paying a fee and, ultimately, whether […]
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