August 10, 2023 / by Elisabeth / Blog, Industry News, Vocalmeet Industry Insights
For most associations, events represent one of the most important revenue and membership driving components. According to a report from the American Society of Association Executives (ASAE), events can constitute up to 25% of association revenue, with the bulk of funds coming from registration fees, exhibits, and sponsorship. For that reason alone, associations are always […]
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Expanding Your Reach: How to Market Your Association’s Continuing Education
October 27, 2023 / by Elisabeth / Blog, Industry News, Vocalmeet Industry Insights
Are you looking for effective ways to promote your association’s continuing education programs? You’re not alone! Now, while email marketing is a valuable tool, it’s essential to diversify your marketing efforts to maximize your reach. You want to hit as many touch points as you can–after all, different members will use different channels! In this […]
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Making Sure Your Next Event is Your BEST Event
August 10, 2023 / by Elisabeth / Blog, Industry News, Vocalmeet Industry Insights
For most associations, events represent one of the most important revenue and membership driving components. According to a report from the American Society of Association Executives (ASAE), events can constitute up to 25% of association revenue, with the bulk of funds coming from registration fees, exhibits, and sponsorship. For that reason alone, associations are always […]
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The Importance of Digital Transformation for Associations
May 26, 2023 / by Vocalmeet / Blog, Industry News, Vocalmeet Industry Insights
In today’s digital age, organizations across industries are undergoing a major shift known as digital transformation. Professional associations, of course, are no exception. “Digital transformation” refers to the integration of digital technology with all aspects of an association’s operations, from communication and data management to decision-making and service delivery. Today, we’ll be exploring the key […]
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Become the Go-to Continuing Education Resource for Your Members
April 18, 2023 / by Vocalmeet / Blog, Industry News, Vocalmeet Industry Insights
Association members today have countless options to explore when wanting to further their continuing education (CE) and develop their careers. For convenience and simplicity, many rely on their association to provide them with these opportunities. In fact, many members go to their associations first for professional development! For obvious reasons, associations should be ready, willing, […]
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How to Bring Your Association Closer to Your Members (and Your Revenue Goals!)
April 18, 2023 / by Vocalmeet / Blog, Industry News, Vocalmeet Industry Insights
In order to get the most out of their offerings, events, and communications, associations need one thing above all else: engaged members! Engagement leads to greater member participation, involvement, loyalty–it can even have a considerable impact on revenue. After all, engaged members convert more easily and renew their memberships more readily. Getting members to such […]
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Engage & Empower: the Impact of Mentoring Programs
April 4, 2023 / by Vocalmeet / Blog, Industry News, Vocalmeet Industry Insights
Most associations acknowledge that mentoring programs can be a great help, but starting and maintaining a program can seem daunting. And while time and cost are factors when running a mentor program, the benefits can be enormous! When implemented right, mentoring programs can lead to more engaged, loyal, and productive members. To give you an […]
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How to Recession-Proof Your Association
March 29, 2023 / by Vocalmeet / Blog, Industry News, Vocalmeet Industry Insights
No one can 100% predict when the next major economic downturn will take place; consequently, for many organizations, it’s important to know that they’re protected and prepared–regardless of the “when”. If your association is strong and healthy today, it not only has a better chance of surviving a recession, it may even thrive during one! […]
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We’re All Watching: Why Video is the Most Engaging Medium
March 23, 2023 / by Vocalmeet / Blog, Industry News, Vocalmeet Industry Insights
While organizations are always on the lookout for the right content to satisfy their audience, it’s becoming increasingly apparent that videos take the cake when it comes to engagement. People not only prefer video to plain text–consumers are often more likely to buy after watching a video! The average user spends more time on sites […]
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To Infinity and Beyond: Boosting Your Reach with Social Media
March 16, 2023 / by Vocalmeet / Blog, Industry News, Vocalmeet Industry Insights
Social media is one of the most important marketing tools available to an association–especially those looking to improve their visibility. For many members (both current and potential), social media is the first place they’ll look when trying to communicate with an association. When used to its full potential, this medium allows organizations to employ a […]
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So, You’re Picking an LMS: What to Look for and What’s Next
March 8, 2023 / by Vocalmeet / Blog, Industry News, Vocalmeet Industry Insights
A learning management system (LMS) can make an enormous difference in the type of continuing education (CE) you offer and how it’s received by your members. The right system can enhance nearly every aspect of your association’s CE, but the sheer number of systems available–not to mention the individual options and features available on each!–can […]
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