Expanding Your Reach: How to Market Your Association’s Continuing Education
Are you looking for effective ways to promote your association’s continuing education programs? You’re not alone!
Now, while email marketing is a valuable tool, it’s essential to diversify your marketing efforts to maximize your reach. You want to hit as many touch points as you can–after all, different members will use different channels!
In this blog, we’ll explore various marketing channels that can help you connect with a broader audience and attract more users to your online platform.
1. Email
First, the most obvious: email marketing.
Email marketing is a cornerstone of any successful promotion strategy. It allows you to communicate directly with your members, keep them informed, and nurture their interest in your offerings.
2. Social Media
Leverage the power of social media platforms like Twitter, Facebook, LinkedIn, and Instagram. Create engaging content, share success stories, and provide updates about your continuing education programs. Maybe even try a meme!
These platforms offer opportunities to connect with a wider audience–especially those who may not be on your email list!
3. Direct Mail (a.k.a. Snail Mail)
Don’t underestimate the impact of physical mail!
Sending printed materials, brochures, or newsletters to your members can make a lasting impression and remind them of your educational offerings. (Plus, having a physical reminder may be what they need to keep you in top of mind when they have 15 other tabs open on their browser.)
4. Online Advertisements
Use online advertising platforms like YouTube advertisements, Google AdWords, and Facebook Advertising to target specific demographics and reach potential learners who are interested in your courses.
5. Publication Advertisements
Consider submitting ads to industry magazines relevant to your field. This can help you reach professionals who are actively seeking educational opportunities in your niche.
6. Newsletters
Whether in physical or online form, newsletters are a fantastic way to keep your members informed about upcoming courses, success stories, and industry news.
7. Videos
Create engaging video content about your association’s continuing education programs. Video marketing is highly effective in conveying your message and capturing your audience’s attention.
8. Reviews from Users/Members
Encourage satisfied learners to leave positive reviews about their experiences. Authentic testimonials can be compelling marketing tools. You can even offer course discount codes to those who participate!
9. Association Updates
Always keep your members in the loop about the latest developments within your association, including new educational offerings. Transparency builds trust and keeps your audience engaged.
10. In-Person Events
While digital marketing is essential, don’t forget about the power of face-to-face interactions!
Hosting workshops, seminars, or conferences can help you connect with potential learners directly. Your event app or promotions can even mention courses you’re looking to advertise.
11. Your Own Website!
Your association’s website is your digital hub. Ensure it’s user-friendly and up-to-date, providing clear information about your continuing education programs and an easy path for enrollment. The more obvious and accessible you make your courses, the more people will take them!
You may also like: How to Sell Your Online Courses to Your Members
Conclusion
By diversifying your marketing efforts across these channels, you increase your chances of reaching a broader audience and attracting more users to your association’s continuing education platform. Remember: consumers often explore multiple channels before making a decision, so offering information through many mediums ensures that your potential learners can access the information they need to make an informed choice.
As you embark on your marketing journey, don’t forget to track the performance of each channel and adjust your strategies as needed. With a well-rounded approach and a commitment to providing high-quality educational content, you’ll expand your reach and contribute to the growth and success of your association’s continuing education programs. Happy marketing!
