Many associations have used Zoom to conduct live online webinars, virtual conferences, and continuing education courses. Further, recording these online events has proven to be an important way to...
No matter the industry, the ability to complete projects in an efficient, organized manner is essential to an association’s success. Whether you’re working as a leader or as part...
If you are an association executive or decision-maker tasked with membership engagement, membership growth, and the generation of non-dues revenue, you will certainly understand the importance of offering continuing...
Increasing non-dues revenue is one of the primary challenges that associations face today. While selling online education courses is a valuable revenue source for some associations, there are ever-increasing...
The global pandemic has created unprecedented challenges and unexpected opportunities. Some of these opportunities can be found in the way we engage members, in the way we grow our...
A membership manager has multiple tasks and wears a variety of hats, but the essence of their job is to drive engagement with the association and grow membership. They...
Capturing the interest of members both new and old is one of the most important goals for any association; however, it’s not enough to just create interest. To drive...
Memes dominate social media. These little snippets of cultural currency are often humorous and are easily identifiable, they really are perfect for the online medium! As a result, organizations...
Though there may be a number of reasons as to why legal associations may be disappointed in their online CLE sales, one key reason may be the lack of...
Can associations generate revenue with online events? Yes, of course! Can associations use the same strategy to market online events as they would in-person events? Well, not necessarily. Welcome...