10 Ways for Associations to Offer Benefits for Sponsors and Exhibitors Online

thank you to sponsors and exhibitors

  As more events are being cancelled, many associations are opting to ramp up their online continuing education sessions and conferences in order to soften the negative financial impact. Some are pre-recording their sessions and making them available on-demand, while others are choosing to live-stream on the scheduled date. So, how does the shift towards […]

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Never Stop Learning: Continuing Education Inside and Out

  Offering continuing education courses can be a strong addition to any association’s membership offerings. Gaining access to courses and certifications gives professionals another reason to join your association and even more reasons to renew their membership. These can all lead to increases in non-dues revenue. In addition, offering continuing education courses can have many […]

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How Associations Can Benefit From Social Media

  Social media can yield many benefits for an association. In the marketing world, social media represents one of the strongest tools available. Utilizing this avenue can create more brand awareness than traditional advertising, increase traffic to your website, and help improve conversion rates for visitors and consumers. Yet there’s more to social media than […]

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Don’t Get Blinded by the Spotlight: How to Make the Perfect Presentation

  Making a great presentation is no easy task. Every event differs significantly, with audience expectations, tone, venue and many other factors that can change or impact each presentation. Even getting on the stage in front of people is a challenge. In fact, public speaking ranks as the biggest fear for most people. But there’s […]

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More Than Meets the Eye: LMS is More Than Just a Tool for Continuing Education

  A Learning Management System (LMS) can work wonders for an association offering continuing education to members. These powerful systems can host courses, lectures, and certifications, allowing for intuitive management on both the front and back ends. They can provide huge time- and cost-saving benefits, offer extensive details on academic progress, and run thorough user […]

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Closing the Technological Gap: Taking the Fear Out of Updating Your Association’s Technology

  Not everyone feels the same about technology, so associations shouldn’t expect every member to welcome technological changes with open arms. Each generation and each individual relies on technology in considerably different ways. While some use it in nearly every aspect of their lives and can adopt new innovations easily, others use it more sparingly […]

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Kindness Becomes its Own Motive: Why Customer Service is Important For Your Association

  The goal of customer service is to create a bridge between an organization and a customer. Ideally, this connection sets the organization up as relatable and ensures that customers are heard and satisfied. For an association, customer service can keep members happy, involved, and willing to renew their membership in the future. If done […]

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Different Learners, Different Styles: How Versatility in Learning Strategies Can Maximize Profit

  When it comes to learning, we all do it a little differently. Even the best content provided by the best instructor can be lost on segments of the audience if it’s all presented in the same way. This is because of the way people digest knowledge. When trying to optimize audience reception and response, […]

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Sometimes More is Better, and Sometimes It’s Not: Making Your Content More Accessible Does Not Mean Introducing More Complicated Technology

  In order to get the most from its content and offerings, associations can do many things, including streamlining functions, making the content more accessible, and providing personalized support to members and visitors. Yet, doing all that manually, while still maintaining the day-to-day association duties, can prove overwhelming if not impossible. For modern associations, technology […]

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It’s Dangerous Out There, Take This: How To Protect Your Association From Cyber Attacks

  As the world of small- and medium-sized businesses (SMBs) increases its reliance on the internet, the importance of digital security and security follows closely behind. According to the Ponemon Institute’s State of Cybersecurity in Small & Medium Size Businesses survey, 67% of SMBs experienced some form of cyber attack in 2018, an increase of […]

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