April 9, 2020 / by Vocalmeet / Associations, Blog, Industry News, online event, Organizations
In-person events such as seminars, conferences and conventions, have long been the staple of associations’ non-dues revenue streams. In fact, as much as 41% consider it their most valuable source of ancillary earnings, according to Association Adviser. Organized properly, they can certainly help diversify revenue, create necessary brand recognition and member loyalty. However, in-person […]
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What if I Told You Associations Can Use Memes to Grow Membership and Drive Member Engagement?
February 2, 2021 / by Vocalmeet / Associations, Blog, Marketing, non-profits, Social Media, Vocalmeet Industry Insights
Memes dominate social media. These little snippets of cultural currency are often humorous and are easily identifiable, they really are perfect for the online medium! As a result, organizations are now using memes to spread brand awareness. In many cases, memes have been used to influence you without you even knowing it. Since memes are […]
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Why Legal Associations Should Care About Their Website to Increase Online CLE Sales
January 15, 2021 / by Vocalmeet / Blog, Industry News, Legal, Vocalmeet Industry Insights
Though there may be a number of reasons as to why legal associations may be disappointed in their online CLE sales, one key reason may be the lack of marketing. Marketing online CLE courses requires a different strategy than marketing in-person CLE sessions. For example, it’s not enough to simply rebrand all in-person sessions as […]
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Proven Strategies for Associations to Run Successful Online Events: Part 3
December 17, 2020 / by Vocalmeet / Associations, Blog, Engagement, Industry News, online event, Organizations, Vocalmeet Industry Insights
Can associations generate revenue with online events? Yes, of course! Can associations use the same strategy to market online events as they would in-person events? Well, not necessarily. Welcome back to our conversation on proven strategies that associations have used to run successful online events with Dr. Laurelle Jno Baptiste, Vice President of Professional Services […]
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Proven Strategies for Associations to Run Successful Online Events: Part 2
December 2, 2020 / by Vocalmeet / Associations, Blog, e-Learning, Industry News, non-profits, online event, Organizations, Vocalmeet Industry Insights
Can associations offer hybrid events without breaking the bank? The answer is YES! Welcome back to our conversation with Dr. Laurelle Jno Baptiste, Vice President of Professional Services at Vocalmeet, on proven strategies that associations have used to run successful online events. In Part 1, we focused on the key factors that associations must […]
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Proven Strategies for Associations to Run Successful Online Events: Part 1
November 16, 2020 / by Vocalmeet / Blog, Engagement, Industry News, non-profits, online event, Organizations, Vocalmeet Industry Insights
Live stream, on-demand video, webinar, learning management system, virtual conference, hybrid conference…and the list goes on. It is no secret that more in-person events shifted online in 2020 than anyone could have ever predicted. Based on common principles of economics, the significant increase in demand consequently led to a significant increase in supply. With […]
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How Association Leaders Can Have Successful Board Meetings
August 18, 2020 / by Vocalmeet / Associations, Blog, Industry News, non-profits, Organizations, Vocalmeet Industry Insights
The purpose of most board meetings is to tap into the operational health of an association and to ensure that everything is organized and aligned moving forward. Despite handling incredibly important matters and making major decisions that can impact the future of the association, board meetings can become rather stale and/or ineffective if the organizers […]
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Why Associations Should Use One Platform for On-Demand and Live Events
May 28, 2020 / by Vocalmeet / Associations, Blog, e-Learning, Engagement, Higher Education, Industry News, non-profits, online event, Organizations, Sales, Vocalmeet Industry Insights, webinar
As more associations move their events online, and members become more comfortable with attending online sessions, the next step is for associations to focus on streamlining their online content. With only a handful of online sessions, associations could perhaps get away with posting one-off events on their website, while managing registrations and payments manually. […]
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10 Tips for Hosting Engaging Virtual Events for Associations
May 5, 2020 / by Vocalmeet / Associations, Blog, Industry News, non-profits, online event, Organizations, Sales, Vocalmeet Industry Insights
It is no surprise that in-person events and conferences require a lot of time due to the meticulous planning and execution needed for a successful event. In addition, extensive advertising and promotions are a must in order for associations to maximize their return on investment. Hosting virtual events is no different, with one additional […]
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The Why and The How of Online Events and Conferences
April 9, 2020 / by Vocalmeet / Associations, Blog, Industry News, online event, Organizations
In-person events such as seminars, conferences and conventions, have long been the staple of associations’ non-dues revenue streams. In fact, as much as 41% consider it their most valuable source of ancillary earnings, according to Association Adviser. Organized properly, they can certainly help diversify revenue, create necessary brand recognition and member loyalty. However, in-person […]
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10 Ways for Associations to Offer Benefits for Sponsors and Exhibitors Online
March 20, 2020 / by Vocalmeet / Associations, Blog, e-Learning, Engagement, Marketing, non-profits, online event, Sales, Vocalmeet Industry Insights, webinar
As more events are being cancelled, many associations are opting to ramp up their online continuing education sessions and conferences in order to soften the negative financial impact. Some are pre-recording their sessions and making them available on-demand, while others are choosing to live-stream on the scheduled date. So, how does the shift towards […]
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