Associations and Money: How to Generate More Revenue in a Changing World

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For most associations, increasing revenue often comes down to increasing memberships or completely altering the way the organization operates by decreasing costs. While some changes will inevitably have to be made to keep up with a changing world, there are ways to increase revenue without completely reshaping your association. While non-dues revenues are different from […]

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Why Associations Should Use One Platform for On-Demand and Live Events

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  As more associations move their events online, and members become more comfortable with attending online sessions, the next step is for associations to focus on streamlining their online content. With only a handful of online sessions, associations could perhaps get away with posting one-off events on their website, while managing registrations and payments manually. […]

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10 Tips for Hosting Engaging Virtual Events for Associations

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  It is no surprise that in-person events and conferences require a lot of time due to the meticulous planning and execution needed for a successful event. In addition, extensive advertising and promotions are a must in order for associations to maximize their return on investment. Hosting virtual events is no different, with one additional […]

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The Why and The How of Online Events and Conferences

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  In-person events such as seminars, conferences and conventions, have long been the staple of associations’ non-dues revenue streams. In fact, as much as 41% consider it their most valuable source of ancillary earnings, according to Association Adviser. Organized properly, they can certainly help diversify revenue, create necessary brand recognition and member loyalty. However, in-person […]

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Never Stop Learning: Continuing Education Inside and Out

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  Offering continuing education courses can be a strong addition to any association’s membership offerings. Gaining access to courses and certifications gives professionals another reason to join your association and even more reasons to renew their membership. These can all lead to increases in non-dues revenue. In addition, offering continuing education courses can have many […]

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How Associations Can Benefit From Social Media

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  Social media can yield many benefits for an association. In the marketing world, social media represents one of the strongest tools available. Utilizing this avenue can create more brand awareness than traditional advertising, increase traffic to your website, and help improve conversion rates for visitors and consumers. Yet there’s more to social media than […]

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More Than Meets the Eye: LMS is More Than Just a Tool for Continuing Education

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  A Learning Management System (LMS) can work wonders for an association offering continuing education to members. These powerful systems can host courses, lectures, and certifications, allowing for intuitive management on both the front and back ends. They can provide huge time- and cost-saving benefits, offer extensive details on academic progress, and run thorough user […]

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Kindness Becomes its Own Motive: Why Customer Service is Important For Your Association

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  The goal of customer service is to create a bridge between an organization and a customer. Ideally, this connection sets the organization up as relatable and ensures that customers are heard and satisfied. For an association, customer service can keep members happy, involved, and willing to renew their membership in the future. If done […]

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Different Learners, Different Styles: How Versatility in Learning Strategies Can Maximize Profit

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  When it comes to learning, we all do it a little differently. Even the best content provided by the best instructor can be lost on segments of the audience if it’s all presented in the same way. This is because of the way people digest knowledge. When trying to optimize audience reception and response, […]

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Sometimes More is Better, and Sometimes It’s Not: Making Your Content More Accessible Does Not Mean Introducing More Complicated Technology

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  In order to get the most from its content and offerings, associations can do many things, including streamlining functions, making the content more accessible, and providing personalized support to members and visitors. Yet, doing all that manually, while still maintaining the day-to-day association duties, can prove overwhelming if not impossible. For modern associations, technology […]

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