3 Ways to Increase Non-dues Revenue for Your Association’s Online Continuing Education Program

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  Increasing non-dues revenue for your association’s online continuing education program requires you to focus on numerous components that all have to fit together to create value for your members. From the online learning platform you select, to the way you market your continuing education courses, creating a successful online continuing education program is a […]

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What Can Associations Do with Their Recorded Zoom Sessions?

  Many associations have used Zoom to conduct live online webinars, virtual conferences, and continuing education courses. Further, recording these online events has proven to be an important way to capture the knowledge shared by the speakers. This leads us to the next question: what can your association actually do with these files? Every one […]

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Can an Agile Mindset Benefit Association Leaders?

  No matter the industry, the ability to complete projects in an efficient, organized manner is essential to an association’s success. Whether you’re working as a leader or as part of a team, having the confidence that any task–big or small–is being executed at the highest level is critical. In the past, organizations placed greater […]

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Five Ways to Build an Airtight Business Case for an Online Learning Platform

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  If you are an association executive or decision-maker tasked with membership engagement, membership growth, and the generation of non-dues revenue, you will certainly understand the importance of offering continuing education as part of your strategy to achieve your association’s objectives.  While you may be fully aware of the benefits of offering continuing education programs […]

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Increase Non-dues Revenue with Interactive and Competency Based elearning

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  Increasing non-dues revenue is one of the primary challenges that associations face today. While selling online education courses is a valuable revenue source for some associations, there are ever-increasing opportunities for associations looking to expand their catalog. This article discusses strategies that associations can adopt to expand their catalog and increase non-dues revenue. Interactive […]

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The 4 Strategic Plans Your Association Needs to Survive and Thrive in 2021 and Beyond – Webinar

The global pandemic has created unprecedented challenges and unexpected opportunities. Some of these opportunities can be found in the way we engage members, in the way we grow our non-dues revenue, and in the way we choose and streamline our technologies. That said, to act on these opportunities effectively, your strategic plan needs to connect […]

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Helpful Tips for an Association Membership Manager

  A membership manager has multiple tasks and wears a variety of hats, but the essence of their job is to drive engagement with the association and grow membership. They need to use their knowledge of the industry including trends, member needs and tendencies, and available opportunities–to create interest in their association. For obvious reasons, […]

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Keeping Members on Your Association’s Website

  Capturing the interest of members both new and old is one of the most important goals for any association; however, it’s not enough to just create interest. To drive successful and continuous engagement, associations need to take their audience from the initial contact all the way to their goal– whether that goal be information, […]

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What if I Told You Associations Can Use Memes to Grow Membership and Drive Member Engagement?

  Memes dominate social media. These little snippets of cultural currency are often humorous and are easily identifiable, they really are perfect for the online medium! As a result, organizations are now using memes to spread brand awareness. In many cases, memes have been used to influence you without you even knowing it. Since memes […]

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Proven Strategies for Associations to Run Successful Online Events: Part 3

Can associations generate revenue with online events? Yes, of course! Can associations use the same strategy to market online events as they would in-person events? Well, not necessarily. Welcome back to our conversation on proven strategies that associations have used to run successful online events with Dr. Laurelle Jno Baptiste, Vice President of Professional Services […]

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