Keeping Members on Your Association’s Website

  Capturing the interest of members both new and old is one of the most important goals for any association; however, it’s not enough to just create interest. To drive successful and continuous engagement, associations need to take their audience from the initial contact all the way to their goal– whether that goal be information, […]

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What if I Told You Associations Can Use Memes to Grow Membership and Drive Member Engagement?

  Memes dominate social media. These little snippets of cultural currency are often humorous and are easily identifiable, they really are perfect for the online medium! As a result, organizations are now using memes to spread brand awareness. In many cases, memes have been used to influence you without you even knowing it. Since memes […]

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Proven Strategies for Associations to Run Successful Online Events: Part 3

Can associations generate revenue with online events? Yes, of course! Can associations use the same strategy to market online events as they would in-person events? Well, not necessarily. Welcome back to our conversation on proven strategies that associations have used to run successful online events with Dr. Laurelle Jno Baptiste, Vice President of Professional Services […]

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Proven Strategies for Associations to Run Successful Online Events: Part 2

  Can associations offer hybrid events without breaking the bank? The answer is YES! Welcome back to our conversation with Dr. Laurelle Jno Baptiste, Vice President of Professional Services at Vocalmeet, on proven strategies that associations have used to run successful online events. In Part 1, we focused on the key factors that associations must […]

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Proven Strategies for Associations to Run Successful Online Events: Part 1

  Live stream, on-demand video, webinar, learning management system, virtual conference, hybrid conference…and the list goes on. It is no secret that more in-person events shifted online in 2020 than anyone could have ever predicted. Based on common principles of economics, the significant increase in demand consequently led to a significant increase in supply. With […]

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How Can Associations Ensure That Members Know Their Benefits

There are reasons why members join an association in the first place and reasons why they renew. If members know about and use all the benefits that come with their membership, it’s far more likely that they will find the membership valuable. Having a great membership package can lead to more engagement, more loyalty, and […]

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How to Generate More Revenue in a Changing World

For most associations, increasing revenue often comes down to increasing memberships or completely altering the way the organization operates by decreasing costs. While some changes will inevitably have to be made to keep up with a changing world, there are ways to increase revenue without completely reshaping your association. While non-dues revenues are different from […]

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Why Associations Should Use One Platform for On-Demand and Live Events

  As more associations move their events online, and members become more comfortable with attending online sessions, the next step is for associations to focus on streamlining their online content. With only a handful of online sessions, associations could perhaps get away with posting one-off events on their website, while managing registrations and payments manually. […]

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10 Tips for Hosting Engaging Virtual Events for Associations

  It is no surprise that in-person events and conferences require a lot of time due to the meticulous planning and execution needed for a successful event. In addition, extensive advertising and promotions are a must in order for associations to maximize their return on investment. Hosting virtual events is no different, with one additional […]

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